MadTech Daily: Audience Measurement Tool ‘Lantern’ Launched by ITV, Sky and C4; Coca-Cola Harnesses Curation

In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the US election could affect the ad tech landscape. 

On today's MadTech Daily: KKR In Talks to Acquire IAS; Paramount+ Launches New Ad Tier; Canada Orders Shutdown of TikTok Offices 

On today's MadTech Daily: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

On today's MadTech Daily: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

On today's MadTech Daily: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

On today's MadTech Daily: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed 

In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report.

On today's MadTech Daily: Channel 4 Reaches Record Young Streamers; BBC World Service to Receive Funding Boost; EU Launches Action Against Temu

On today's MadTech Daily: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive