412. Is Your Law Firm Falling Behind in Marketing?

In this episode, Sam Mollaei, Esq. and Neil Tyra, Esq. uncover hidden hiring pitfalls that may be costing your firm millions. They share insights from their experiences running successful law practices, offering stories and strategies for both new and seasoned firm owners. Poor hiring decisions can derail your business. Tune in to discover actionable steps to enhance your team's performance and culture. Key Takeaways from Sam and Neil:1. Hiring Talkers Instead of DoersPrioritizing candidates for their communication skills over execution ability leads to poor performance.Use behavioral questions and trial projects to identify doers, especially for management or operational roles.2. Hiring for Skills, Not Cultural FitA strong resume is irrelevant if the candidate disrupts team dynamics.Focus on hiring individuals who align with the company culture to enhance long-term productivity and engagement.3. Overvaluing Credentials Over Practical SkillsImpressive qualifications don’t ensure practical skills.Favor candidates with hands-on experience who can tackle real-world challenges, especially in small law firms where adaptability is vital.4. Failing to Define the Role ClearlyUnclear job roles create confusion and inefficiency.Clearly outline responsibilities, KPIs, and expectations to help new hires understand their role and take ownership.5. Not Setting Up a Proper Onboarding ProcessPoor onboarding can lead to disengagement and decreased productivity.Create a structured onboarding plan with specific goals and a timeline to align new hires with firm objectives.6. Bonus: Not Tracking Performance Metrics from Day OneWithout clear performance metrics, assessing a hire’s contribution is challenging. Establish measurable goals and conduct regular reviews to ensure alignment and support growth. "If you happen to be a talker, then you're more likely to need a doer. And if you're a doer, then you might potentially want to surround yourself with a couple of talkers." —  Sam Mollaei"It doesn't matter if the person is the greatest thing since sliced cheese. If they're a pain in the backside to work with, they're going to alienate everybody in the office and all your clients around you." —  Neil TyraReferences from the episode:Scribe- https://scribehow.com/Synthesia- https://www.synthesia.io/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn:...

In this episode, Sam Mollaei and Neil Tyra tackle the key challenges law firm owners face, from tough marketing choices to sustainable growth. Sam shares strategic frameworks for mastering legal marketing and team incentives, while Neil offers insights on work-life balance and managing employees. Whether you're scaling your firm or refining operations, this conversation delivers actionable strategies to elevate your law practice.Key Takeaways from Sam and Neil:1. Where to Spend Money For MarketingDeciding where to invest your marketing budget can be tough, with options like SEO, Google Ads, LSAs, and social media.It’s essential to test channels where your clients are, tracking CPA and ROI to guide decisions.Start with Google LSAs and Ads, and consider TikTok and YouTube Ads, but avoid heavy reliance on organic social media​.2. Who to HireHiring the right people is key to growth, so focus on "doers" who fit your culture and align with your goals.Go beyond qualifications, look for initiative and work ethic, and use practical assessments to confirm performance.Avoid relying too much on personality tests; instead, prioritize those who show real results​.3. How to Incentivize Your Law Firm EmployeesA well-designed incentive structure should combine financial rewards with non-financial perks like flexibility and recognition.Focus on team-based incentives that encourage collaboration, such as bonuses tied to client satisfaction or increasing Google reviews​.4. Managing Work-Life Balance vs. Firm GrowthBalancing firm growth with personal well-being is vital for long-term success.Set clear goals, delegate tasks, and use automation to maintain sustainable growth.This allows you to grow your firm while protecting your health and personal life.5. When to Be Aggressive or Passive with Your EmployeesBalancing assertiveness and support is key to effective leadership.Tailor your approach based on each employee’s needs and the urgency of the situation.Clear communication of expectations and reasons for decisions fosters trust and improves performance​."Hiring is just one of those things where it's just more of an art than science... you're going to probably be right 50 percent of the time and be wrong 50 percent of the time." —  Sam Mollaei"Don’t compare yourself to others... figure it out for yourself what your ideal work-life balance is and manage your growth accordingly." —  Neil Tyra🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy...

In this episode, Sam Mollaei and Neil Tyra dive into the critical barriers preventing lawyers from scaling their practices and how to overcome them.Drawing from candid discussions and personal experiences, they share mindset shifts and strategies to unlock your firm’s potential.You'll gain insights on tackling challenges like delegation, risk-taking, and slow progress to drive sustainable growth.Key Takeaways from Sam and Neil:1. Copying Others Instead of LeadingLawyers often fall into the trap of copying others, which stifles their potential to stand out. This short-term strategy leads to blending in and losing any real competitive edge.To stand out, lead through innovation and first-principles thinking while offering unique value by exploring new opportunities.2. Being a PerfectionistPerfectionism delays action, consuming time that could be spent on tasks that drive growth.While aiming for flawless results may feel necessary, it often leads to burnout and stagnation.Instead, adopt a "done is better than perfect" mindset that emphasizes steady, incremental progress to move forward.3. Not Hiring Fast EnoughHesitation to hire creates operational bottlenecks, limiting a firm’s ability to grow.By clinging to control and avoiding delegation, valuable time is lost on tasks that could be outsourced.Prioritize hiring quickly, starting with virtual assistants, and build trust in your team to unlock their full potential.4. Lacking UrgencyFailing to act with urgency slows decision-making and results in missed growth opportunities.Adopting a mindset that prioritizes speed in execution and treats each initiative as critical will help you stay ahead of the competition.Remember, scaling fast, not just growing, is essential to staying relevant​.5. Not Taking Enough RisksRisk aversion keeps many lawyers from embracing innovation and growth.To expand, it’s essential to take calculated risks, especially in areas where you have expertise.Ultimately, the biggest risk is avoiding risks altogether, as progress demands bold and informed action​."Everything that I try to do, I try to lead. I try to be the first one to enter the space, the first person to apply this new tech tactic. That is my competitive advantage, and that's what gives me the upside." —&nbsp; Sam Mollaei"I think where people fall down a lot is that they don't analyze well what it is they want or to what degree the person or system they're following is geared to produce that." —&nbsp; Neil Tyra🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram:<a href="https://bit.ly/3T9RO1G" rel="noopener...

In this episode, Sam and Neil share strategies to help scale your law firm, focusing on personal injury cases.They cover boosting client acquisition, optimizing your online presence, and implementing automated systems with practical, low-cost methods you can start using right away.This episode offers a clear, actionable roadmap for sustainable growth.Key Takeaways from Sam and Neil:1. Stage 1: Get a Minimum of 100+ Google Reviews for Credibility and Trust (Ideally 250+)Set up an automated system to collect at least 100 Google reviews, boosting credibility and local rankings.With over 600 clients in the past year, this can generate 300+ reviews, giving the firm a competitive edge and building trust.2. Stage 2: Optimize Google My Business (GMB) for Maximum Local VisibilityOptimize the law firm’s GMB with professional photos, accurate info, and regular posts for better local visibility.Adding an authentic video and using SEO keywords will enhance engagement and improve rankings.3. Stage 3: Setup Call Tracking and Integrate with Your Intake TeamImplement call tracking with dedicated numbers for each ad source to measure performance.Integrating this with the intake team improves lead management, conversion rates, and insights into call handling.4. Stage 4: Launch and Scale Google Local Services Ads (LSA) for Personal Injury ClientsSam will help launch LSA campaigns to generate high-quality personal injury leads, using Google reviews to build trust.LSA offers a fixed budget per call, making lead acquisition efficient and scalable.5. Stage 5: Scale LSA to $250k and BeyondWith Sam’s guidance, start with a $30-50k ad spend and scale LSA to $250k monthly, aiming for $400k.Sam focuses on strategic growth, while the firm ensures smooth execution for consistent high-value leads.6. Stage 6: Expand to TikTok and Meta Ads for New Client Acquisition OpportunitiesOnce LSA is optimized, Sam will help expand into TikTok and Meta ads for new client channels.These platforms reach broader audiences, and ongoing optimization keeps ads effective as the firm scales.&nbsp;"The more information you can get as to where your calls are coming from, the more value you’re going to obtain." —&nbsp; Neil Tyra"The more active you are, the more things you create, the more it shows the algorithm that this is a person people should probably pay attention to." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7<a...

Join Sam and Neil as they explore strategies to help you work less and earn more.&nbsp;In this episode, you'll uncover practical insights to maximize your time, delegate effectively, and utilize technology to streamline your law practice.&nbsp;Whether you're a solo practitioner or leading a team, Neil and Sam's advice will elevate your game and help you reclaim your time.Key Takeaways from Sam and Neil:1. Use ChatGPT All Day LongLeverage custom GPTs for tasks like brainstorming and client communications.The formula "winning framework + your data = magic" can cut task time and boost efficiency.Integrating GPTs into your workflow streamlines processes and gives you a competitive edge.2. Delegate to ElevateEmbrace the Pareto Principle by focusing on the 20% of tasks that yield 80% of results and delegating the rest.Build a team with 80% virtual assistants for routine tasks and 20% high-performing specialists for critical work.Trusting your team saves time and allows you to concentrate on high-impact activities.3. Create Your “No” RulesSet clear "No" rules, like no meetings before 11 AM or disabling notifications during work hours.These boundaries protect your focus and ensure you maintain control over your schedule.While flexibility is beneficial, establishing limits is crucial for work-life balance.4. Master Time ManagementUse tools like Google Calendar and Todoist to prioritize tasks effectively.Start each morning by focusing on top priorities and applying the 2-Minute Rule for small tasks.Implement time blocks for focused work and schedule buffer periods to recharge, maintaining productivity without burnout.5. You Matter Most: Prioritize Self-Care and Mental HealthBegin your day with a Morning Miracle routine, dedicating time to exercise, meditation, or personal growth.Regular breaks and vacations are essential for mental clarity and preventing burnout.&nbsp;Prioritizing your health enhances productivity and decision-making, as emphasized in "Atomic Habits," where habit-building stems from small, incremental steps.&nbsp;"Every task that you do in your law firm is subject to improvement through the use of [ChatGPT]. You just have to find a way to make it work for you." —&nbsp; Neil Tyra"When you feel good, on the back end, you'll see that it will affect the rest of your work life, and work will become easy." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy...

In this episode, Sam and Neil dive into five essential tools you need to streamline your law firm’s operations and boost efficiency.&nbsp;Tools like Loom, Slack, Google Docs, and OnePassword can transform communication, task management, and security, helping you optimize workflows and protect sensitive information.They share actionable insights to help you delegate tasks effectively, secure your digital assets, and free yourself from the inefficiencies of email.Key Takeaways from Sam and Neil:1. Loom: Best Video Communication and Training ToolLoom revolutionizes law firm training by enabling quick video recordings for onboarding, eliminating the need for in-person meetings.&nbsp;This essential tool allows lawyers to create easily followed SOPs, saving time and enhancing client communication through personalized updates—all for just $8 a month.2. Slack: The Central Hub for Team CommunicationSlack organizes communication into channels for teams and cases, effectively reducing email clutter.&nbsp;Its integration with tools like Google Drive and CRMs streamlines operations.&nbsp;Additionally, two-factor authentication ensures the secure management of sensitive legal information.3. Google Sheets: The Ultimate Tool for Data ManagementGoogle Sheets is vital for tracking client data and case progress, offering quick analysis through features like pivot tables.&nbsp;Its integration with Zapier and Google Apps Script enables automation, while dashboards support financial tracking and task management to keep teams aligned.4. Todoist and Google Calendar: Mastering Task and Time ManagementTodoist helps manage daily tasks, while Google Calendar facilitates scheduling, ensuring tasks are linked to specific time slots.&nbsp;Their integration minimizes missed deadlines and simplifies delegation, enhancing overall team efficiency.5. 1Password: Securing Sensitive Information1Password provides secure password storage and sharing without revealing information to staff.&nbsp;With two-factor authentication for added protection, it’s essential for managing sensitive data.&nbsp;Additionally, it plays a crucial role in succession planning, ensuring that important information remains accessible during emergencies.&nbsp;"Once you start using it, find out everything that tool can do. Don't be satisfied with using it for 10 percent of what it's capable of doing." —&nbsp; Neil Tyra"Every tool is worth it if you use it. If you don't use it, it's not worth it." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7<a href="https://bit.ly/3T9RO1G" rel="noopener noreferrer"

Join Sam and Neil as they dive deep into Bitcoin, with Sam’s seven years of experience bringing valuable insights and practical takeaways for entrepreneurs and forward-thinking individuals.&nbsp;Sam breaks down key concepts, while Neil asks the critical questions, making this essential listening for anyone curious about Bitcoin’s role in the future of financeKey Takeaways from Sam and Neil:1. Bitcoin is The Ultimate Savings AccountBitcoin's decentralized system allows global transactions without banks, offering financial access and cost savings.With a capped supply of 21 million coins, it acts as an inflation hedge, providing transparency, security, and financial independence amid rising national debts.2. Bitcoin is the Ultimate Asset. Avoid AltcoinsAltcoins are volatile and risky, better for speculation than long-term investment.Bitcoin’s proven halving cycle makes it the safest asset with consistent long-term growth.Prioritize holding Bitcoin over investing in unpredictable altcoins.3. The New Investment Strategy: Moving from Real Estate to BitcoinBitcoin offers real estate benefits without taxes, maintenance, or seizure risks.Wealthy individuals are shifting to Bitcoin, which has shown consistent profitability and is a superior inflation hedge.4. Timing the Market vs. Time in the Market: The Long-Term StrategyDespite its volatility, Bitcoin’s long-term trend is upward due to its limited supply and increasing demand.Adopting a "Hold On for Dear Life" approach and practicing Dollar-Cost Averaging can maximize returns by emphasizing long-term growth over market timing.5. Navigating the Risks and Opportunities of BitcoinBe aware of emotional triggers like Fear of Missing Out (FOMO) and stay informed about regulations to manage risks.With only 21 million Bitcoins available, holding some is crucial for future security, as the risk of holding none outweighs Bitcoin's volatility.6. Best SourcesTo avoid misinformation and scams, rely on reputable sources like InvestAnswers on YouTube and Patreon, and Fred Krueger on X.Many platforms promote risky alternative cryptocurrencies or scams, so prioritize well-researched Bitcoin information.&nbsp;"This has to be money that you intend to invest, and that you're not going to be looking to extract to pay next week's or next month's rent." —&nbsp; Neil Tyra"When the government is spending more and more money and inflation is growing, you don't want to be holding on to dollars; you want to have hard assets like Bitcoin, real estate, and stocks." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: <a href="https://bit.ly/3T9RO1G"...

In this episode, Sam and Neil break down why your law firm’s intake process might be holding you back and how to turn it around. Intake is the core of your firm's success, so treating it as an afterthought is costing you clients.&nbsp;By listening, you’ll discover how to boost conversions by refining your response time, understanding your lead sources, and using dedicated staff along with tools to optimize intake, create a seamless client experience, and set your firm up for long-term growth.Key Takeaways from Sam and Neil:1. Wrong Mindset: Treating Intake as an Afterthought&nbsp;Viewing intake as a simple administrative task can limit your firm's growth.Intake is not just a one-off process but the lifeblood of your law firm, requiring constant attention and management.A successful intake team must have a sales-oriented mindset and ongoing oversight to ensure every lead is valued and handled effectively​.2. Accepting that Each Source Has Its Own Conversion Rate (And Not Improving It)Passively accepting fixed conversion rates limits your firm’s potential.Instead, regularly assess and improve each source for better outcomes.Small changes, like refining scripts, can lead to significant gains.As Sam notes, even a 1% boost on Facebook can make a big impact.3. Relying on Unreliable Answering Services Instead of Dedicated IntakersGeneric answering services often lack the expertise needed for legal intakes.Dedicated intakers, with ongoing training and accountability, provide tailored interactions that increase client conversion and overall performance.4. Speed to Lead: Not Responding Fast EnoughSpeed is crucial, with 78% of clients choosing the first firm they reach.Firms responding within 5 minutes are 21 times more likely to convert, but only 18% meet this standard.Automated systems and 24/7 availability can enhance lead capture, building trust and competitive advantage.5. Not Being Hardcore with Your Tracking: Cost, Leads, CPL, Sign-Ups, CPA, ROIAccurate tracking of metrics like CPL, CPA, and ROI is essential for growth.Without detailed tracking, optimizing marketing becomes difficult.Regular monthly reports help improve profitability and guide better budgeting decisions."I remember my takeaway... clear as day: answer the damn phone." —&nbsp; Neil Tyra"You can't scale without numbers, and you can't scale blindly. You need to have clarity on what's going on before taking that step to be able to invest more money into it." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7<a href="https://bit.ly/3T9RO1G"...

In this episode, Sam and Neil reveal powerful insights on maximizing the impact of virtual assistants (VAs) in your law firm.&nbsp;You'll learn strategies to boost productivity and build a dynamic remote team using specialized VAs, clear communication channels, and effective SOPs while keeping overhead low.Whether you’re a VA skeptic or a seasoned pro, Neil and Sam's expert tips will help you unlock new potential and scale your practice like never before.Key Takeaways from Sam and Neil:1. Secret #1: Specialists Outperform Generalists Every TimeHiring a specialized VA, like one for social media or bookkeeping, delivers better results than using a generalist for many tasks.Use platforms like Upwork to find experts and pay only for hours worked, maximizing efficiency and cost-effectiveness.Invest more in specialized skills for higher returns.2. Secret #2: Test Before You Commit – Rule of 2'sAlways hire two VAs and assign them a small, paid test project to assess skills, responsiveness, and quality under pressure.This method helps you quickly find the best fit while reducing hiring mistakes.Think of it as “dating before marrying” to benefit both sides with early clarity.3. Secret #3: Your SOP is Your VA’s BibleA clear SOP is vital for efficiency, consistency, and scaling, forming the backbone of your firm’s operations.Start with a simple template, including instructions and training videos, and have VAs update it regularly.Keep it straightforward using Google Docs and Loom to ensure it’s practical and effective.4. Secret #4: Effective Communication Is the Backbone of Remote WorkUtilize Slack for messaging and Loom for video instructions to keep communication centralized and clear.Create specific Slack channels for projects or departments to avoid confusion and improve coordination.Integrate Slack with other tools to automate updates and enhance workflow.5. Secret #5: Incentivize Performance to Maximize ResultsBoost VA productivity by offering performance-based incentives and recognition, while adhering to ethical guidelines.Use clear tracking and goals to keep everyone aligned and motivated.Simple rewards and recognition greatly enhance engagement and performance across your team.&nbsp;"One of the things that I did, in some cases, is simply recognizing your VA as an integral part of your team, which is sufficient to incentivize them to high performance." —&nbsp; Neil Tyra"The more specialized the work, the more valuable the work is." —&nbsp; Sam Mollaei🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: <a href="https://bit.ly/3T9RO1G" rel="noopener noreferrer"...

In this episode, Sam and Neil dive deep into the secrets of law firm profitability, revealing essential strategies for financial clarity and sustainable growth.&nbsp;By focusing on cost management, pricing strategies, and effective use of technology, you'll learn how to optimize your firm's financial health.&nbsp;Whether you're trying to understand your profit margins or reduce costs with automation, this episode offers insights to boost revenue and maintain work-life balance.Key Takeaways from Sam and Neil:1. Effective Cost ManagementRegularly audit expenses and streamline operations to cut costs without compromising quality, optimizing funds for growth.Use automation tools like Zapier to reduce labor costs and focus the budget on marketing, staffing, and essential functions.Consider virtual staffing to boost flexibility and efficiency.2. Pricing StrategiesImplement value-based pricing to align fees with the true value of your services and adjust regularly to fit market trends.Target a client's lifetime value of at least $3,500 to cover marketing and choose between flat fees or hourly rates based on what suits your business.Regularly review pricing to stay competitive and maximize revenue.3. Investing in Lead GenerationBudget adequately for lead generation to secure one high-value client per month and ensure marketing spend supports growth.Apply data-driven strategies to keep acquisition costs below client lifetime value for a sustainable practice.Continuously refine marketing efforts by analyzing ROI to enhance client acquisition.4. The Riches Are in the NichesSpecialize in a niche to build expertise, trust, and cost-effective marketing, differentiating yourself from competitors.This focus allows for higher fees, reduced competition, and targeted messaging that resonates with your audience.Strengthening your niche also builds a strong brand and attracts loyal clients.5. Diversifying Revenue StreamsExpand into related services to use your expertise and reduce reliance on a single income source, enhancing stability.Avoid distractions like side gigs and focus on profitable services such as legal consultations or educational products.Diversification boosts resilience and opens new growth opportunities.&nbsp;"If you start letting the side gig tail, wag your dog, I think that's when you're going to have a challenge." —&nbsp; Neil Tyra"If the money amount you spend doesn't scare you, I guess you're not spending enough on marketing." —&nbsp; Sam Mollaei 🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️ Want to join our FREE lawyer community? Go here: https://bit.ly/4bUMLZzFollow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7<a href="https://bit.ly/3T9RO1G" rel="noopener noreferrer"...