The Journal. podcast

The Corporate Grudge Fueling Cracker Barrel's Logo Fiasco

8/29/2025

The Journal.

0:00

20:06

Just a week after it unveiled a streamlined new design, Cracker Barrel has reversed its controversial decision to change its logo. WSJ's Heather Haddon unveils a behind the scenes corporate grudge from an activist investor who fueled the outrage. Learn more about your ad choices. Visit megaphone.fm/adchoices

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