CONTINUED David Pietrusza's book, Roosevelt Sweeps Nation: FDR's 1936 Landslide and the Triumph of the Liberal Ideal, chronicles Franklin Delano Roosevelt's pivotal re-election campaign in 1936, a moment that fundamentally reshaped American political demo
CONTINUED
David Pietrusza's book, Roosevelt Sweeps Nation: FDR's 1936 Landslide and the Triumph of the Liberal Ideal, chronicles Franklin Delano Roosevelt's pivotal re-election campaign in 1936, a moment that fundamentally reshaped American political demographics and solidified the New Deal as a national agenda. The campaign began under the shadow of the death of Louis Howe in April 1936, FDR's closest political strategist and confidant since 1912. Howe, despite his "unpleasant acerbic" nature and poor health, was an invaluable aide, worshiping FDR and actively pushing Eleanor Roosevelt into political activism following FDR's 1917 affair. His passing left Roosevelt to navigate a complex political landscape on his own.
Roosevelt faced significant opposition from both the political right and left. On the right, Al Smith, former Governor of New York and FDR's erstwhile mentor, emerged as a fierce critic. Disaffected since FDR's governorship, Smith believed Roosevelt's "forgotten man" speech and New Deal policies constituted "class warfare." Allied with wealthy individuals like the DuPonts and E.F. Hutton, Smith co-founded the American Liberty League, which lambasted the New Deal as unconstitutional and socialist, compelling Roosevelt to wage his own campaign of "class warfare" against these "rich guys in the Silk Hats."
From the populist left, FDR contended with the legacy of Huey Long, the charismatic Louisiana senator assassinated in September 1935. Long's radical "Share Our Wealth" program, advocating for massive wealth redistribution and government provision of cars and radios to every family, garnered millions of followers and represented "the greatest force of the populist left." His strategy was to siphon votes in 1936 to ensure a Republican victory, creating a worse economic situation that would pave his way to the presidency in 1940. In Georgia, conservative populist Eugene Talmadge, while ideologically different from Long (being a "Jeffersonian conservative" who refused to fund welfare), also vigorously opposed the New Deal through "race baiting" and accusations of "communist influence," drawing some of Long's former supporters.
A significant third-party challenge coalesced around Dr. Francis Everett Townsend, an elderly physician whose Townsend Plan proposed giving $200 a month to every person over 60, requiring them to spend it within 30 days to stimulate the economy. Though Roosevelt personally disliked "the dole," the plan's immense popularity and the formation of millions of Townsend clubs pushed FDR to swiftly introduce Social Security. Townsend later joined forces with Father Charles Edward Coughlin, an influential "radio priest" who initially supported FDR but turned against him over monetary policy, and Reverend Gerald L. K. Smith, a fiery orator akin to Long, along with Congressman William Lemke. This "amateur" coalition, however, failed to gain significant electoral traction, securing only 1.2% of the vote due to ballot access issues in major states and a lack of experienced political leadership. Coughlin, notably, was a more prominent radio figure than FDR for a period, influencing millions through his syndicated broadcasts. FDR's secret meeting with Coughlin at Hyde Park, orchestrated by Joseph Patrick Kennedy, famously ended in a rupture, leading to open political warfare.
Ideological parties also presented concerns. The Socialist Party, led by Norman Thomas, consistently polled hundreds of thousands of votes, particularly in urban centers like New York City. The Communist Party USA, under Earl Browder (chosen by Stalin for his pliability and non-Jewish background), initially condemned the New Deal as "fascist." However, with the rise of Adolf Hitler and the global shift to a "popular front" strategy, the Communist Party covertly supported FDR to keep him in power against the looming international threats, while running their own candidate to avoid the "kiss of death" of an overt endorsement.
Media mogul William Randolph Hearst, who controlled a vast empire of 28 newspapers and eight radio stations, also became a powerful opponent. Despite initially supporting FDR in 1932, Hearst grew increasingly disaffected by the New Deal's progressive policies and taxes on the wealthy, leading to a "long bumpy involved breakup." FDR even considered "throwing 46 men who make a million dollars a year to the wolves," a direct reference to Hearst and his wealthy allies.
The Republican Party ultimately nominated Alf Landon, the Governor of Kansas, a "complete surprise" and "least interesting character." Landon, a progressive Republican favored by Hearst, was known for balancing Kansas's budget but was widely regarded as uncharismatic and a poor public speaker, especially on radio, a crucial medium of the era. His campaign message, promising only a more efficient implementation of New Deal programs he had largely supported, failed to energize the electorate. Earlier potential nominees included Herbert Hoover, William Borah, Frank Knox, and Arthur Hendrick Vandenberg.
Roosevelt's campaign, in stark contrast, was dynamic. First Lady Eleanor Roosevelt played an indispensable role, defying initial party reluctance to campaign vigorously. She became a crucial link to the African-American vote in Northern cities, even though FDR, for political reasons, declined to support an anti-lynching law favored by Eleanor and the NAACP. Roosevelt himself delivered powerful, "frenzied and irate" speeches, most notably his Madison Square Garden address on Halloween night, where he famously embraced the "hatred" of "economic royalists" and promised accountability, a compelling message of "class warfare" that galvanized the electorate despite his own staff's initial horror at its perceived demagoguery.
Despite initial polls, like the Literary Digest (which had predicted a Landon victory), suggesting a close race, Rooseveltachieved an unprecedented landslide. He won 46 of 48 states, secured overwhelming Democratic majorities in both houses of Congress (74 senators, 334 representatives), and claimed 38 governorships. Crucially, FDR carried 104 of 106 major cities, solidifying the Democratic Party's urban strength and marking a profound political realignment in American history. This decisive victory was a clear mandate for the New Deal and established the foundation of the modern Democratic Party.
