5 Reasons People Aren’t Buying (And How to Fix It)

Let’s be real—taxes aren’t sexy… but keeping your money? That is hot.In this episode, I’m sitting down with Karlton Dennis, a licensed tax strategist who’s on a mission to help entrepreneurs stop overpaying the IRS and start building generational wealth.From tax write-offs to entity structure to real estate hacks—you name it, Karlton breaks it down with energy, clarity, and humor. (Yes, we actually laughed while talking about tax codes. Who knew?)And here’s what makes Karlton different: He doesn’t just focus on taxes. He helps you think like a CEO and build a wealth plan that aligns with your vision.Here’s what we cover:Why your business structure matters more than you think (S-corp vs LLC vs sole prop—oh my!)How to LEGALLY write off things like your home, travel, kids, and even your car 🚗The tax strategies you need to know before you hire your first employeeWhy the tax code isn’t “rigged”—it’s a blueprint for how to operate your businessHow wealthy people use taxes to build empires (and how you can too)This conversation isn’t about loopholes or sketchy advice—it’s about understanding the rules of the game and using them intentionally.Whether you're just starting out or hitting 7-figures, Karlton shares insights that can put real money back in your pocket. Trust me, you’ll want to grab a notebook for this one. 📓P.S. Karlton even flipped the script on ME in this conversation—and gave me some clarity around my business structure. So if you're an entrepreneur, freelancer, or CEO-in-the-making… don't skip this episode.Click play to hear all of this and:[06:48] Why the tax code is designed to help business owners (and how to use it to your advantage)[12:36] The difference between an LLC and an S-corp—and when it’s time to switch[21:42] How to legally write off business trips, your home, and even your children[28:19] Why wealthy people pay less in taxes—and how you can apply the same principles[36:55] Common mistakes entrepreneurs make that cost them thousands[45:20] The real power of tax strategy: freedom, flexibility, and generational wealthConnect With Karlton Dennis:Karlton Dennis is a licensed tax strategist, real estate investor, keynote speaker, and content creator who specializes in helping business owners reduce their tax burden, increase profitability, and build long-term wealth.With millions of views across social media and a reputation for making complex financial strategies simple and relatable, Karlton is the go-to expert for entrepreneurs who want to grow smarter (not just harder).He runs a tax firm and offers education and consulting programs to help founders—from solopreneurs to multi-million-dollar CEOs—design tax strategies that serve their lifestyle and legacy.Learn more at: karltondennis.com📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode578

Ever wondered what it really takes to build a high-performing sales team from scratch?In this raw and real episode, I’m taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we’re building the sales department at Jasmine Star Brands from the ground up.You’ll hear:Why we launched a new high-touch, high-accountability programHow we defined the perfect-fit client before sellingWhy I rebranded "sales calls" as Clarity CallsThe $20K investment we made into sales coaching — and what it taught usThe scary (but necessary) decision to do the first sales calls myself before handing them offIf you’re building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you.Let’s talk real results, ROI, and the sweaty-palmed moments no one sees. 🙌Click play to hear all of this and:[00:01] Why I’m building a sales department now, after years of one-to-many sales.[00:45] The truth behind launching our new offer, Consistent 10K, and how it's different.[02:10] The four qualities we looked for in ideal clients: hungry, ready, determined, and responsible.[03:20] Why we called them “Clarity Calls” (not sales calls) and how that shifted everything.[04:05] The moment I realized I needed help — and who we hired to teach us how to sell at scale.[05:30] The $20K investment into a 90-day coaching program — here’s what happened next.[07:00] Real-time reflections: what I recorded right after our first onboarding call.[08:45] Why Katie and I are doing all the calls first before handing them to our team (and how that builds trust).>>Join the waitlist for the Consistent $10k here<<For full show notes, visit jasminestar.com/podcast/episode577

If your to-do list feels longer than a CVS receipt, this one's for you. I’m sharing the exact prioritization framework I use with my 7-figure mastermind clients to help you get clear on what truly matters. We’ll reflect on what you’ve already accomplished, define what must get done by year-end, and create a plan that’s focused—not frantic. Grab a journal and let’s stop being busy and start being effective. 💥Click play to hear all of this and:[00:00] Why prioritizing is the real productivity hack[00:55] The moment I realized I needed a prioritization system[02:19] A personal story about Luna that mirrors my business reality[03:53] A reminder: You don't need to do this alone[05:01] The journaling exercise that led to massive clarity[06:50] What MUST be true by year-end for you to hit your goals[07:41] Creating a strategic, focused priority list for Q4[08:55] Why white space is where your next breakthrough livesHow to Create a Productivity Map to Reach Your Goals 2.0Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode576

Think public speaking is just for stages and spotlights? Think again.In this episode, I’m sharing how mastering communication—whether on a sales call, leading your team, or pitching your services—has transformed my business.You’ll learn how to:Build trust and close more salesSpot “lean in” moments and use storytelling with impactLead your team with clarity and confidenceNegotiate like a pro (especially for women!)Tackle speaking anxiety, even if you’re an introvertSpeaking well isn’t about being loud—it’s about being intentional.Grab your notebook and press play. Let’s level up your voice and your business. 🎙️Click play to hear all of this and:[00:01] Why my husband loves being sold to (and what that taught me about communication)[00:58] What I learned waiting tables that applies directly to sales today[02:30] The power of “lean in” moments and what they reveal about connection[03:45] How public speaking improves sales, leadership, and team culture[04:45] A game-changing communication phrase our team uses: “So what I hear is…”[05:45] Why negotiation is non-negotiable—and how women can speak up with confidence[06:50] The truth about public speaking anxiety (and how to work through it)[08:15] A mindset shift: Practice isn’t about perfection—it’s about presenceListen to Related Episodes:Become a Better Speaker: Steal My 6-Step Framework [15 min]📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode575

Have you ever dreamed about taking a three-week vacation without your business falling apart?Or maybe just getting a full weekend without checking Slack, Asana, or inboxes that feel like they multiply overnight?Friend, if that feels impossible... I want you to know: it's not. You just need better systems.In this solo episode, I'm taking you behind the scenes of what actually allows businesses to scale beyond 7-figures: not magic, not hustle... but systems that work without you.I’ve worked with business owners making $5M, $8M, and beyond—and you’d be shocked at how many of them are still stuck working in the weeds. And guess what? Most of them have one big thing in common: no solid systems.Here's the truth: you have to earn the right to climb out of the work. And you earn it by building systems that empower your team to succeed without you micromanaging every detail.In this episode, I answer real Instagram questions from fellow entrepreneurs (like Alex and Rachel) who are overwhelmed, overworked, and asking: “How do I get OUT of the day-to-day and INTO scaling?”Together we break down:The myth that systems are something you “do later”Why creating SOPs isn't optional if you want to scaleHow we use tools like Notion and Asana to make our systems airtightMy personal 4-step delegation framework I learned from Teresa LoweAnd YES—I even walk you through an actual SOP from my teamThis isn’t just a pep talk. It’s a practical guide for how to stop being the bottleneck and start building a business that grows without burning you out.You were never meant to build a business that feels like a burden.Let’s change that—one system at a time.Click play to hear all of this and:[00:01] Why being overwhelmed is usually a systems problem (not a hustle problem) [00:52] The cost of not having systems: low profit, constant stress, and no scalability [02:44] Why there’s never a perfect time to start building systems [03:37] The hard truth: you must earn the right to delegate [05:24] The 4-Let Delegation Framework that changed everything [06:26] Behind the scenes: Our project management SOP process [07:25] How we use Notion + Asana to build repeatable workflows [08:40] Final encouragement: systems aren’t sexy, but they will set you freeListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode574

Have you ever spiraled into a pit of “what ifs” and self-doubt that made you feel like the worst CEO ever?Same, friend. 🙋🏻‍♀️In this episode, I’m breaking down how to stop the inner spiral and reframe your self-talk to actually work for you. Inspired by the books The Untethered Soul by Michael Singer and Chatter by Dr. Ethan Kross, I’m sharing how I’ve applied their insights as an entrepreneur.You’ll learn:✨ Why rumination keeps entrepreneurs stuck✨ How my inner critic disguised itself as “motivation”✨ The 4 ways your inner voice can actually help you✨ How to rewire your mindset for clarity and confidenceIt’s part pep talk, part psychology, and all strategy to help you lead with peace, power, and purpose.Let’s reframe the voice in your head—because it’s time to turn your critic into a coach. 🎧Click play to hear all of this and:[00:55] Why “chatter” in your head is holding you back (and how to harness it)[02:54] How ruminating on “what ifs” keeps entrepreneurs stuck and small[04:43] The dangerous myth that self-criticism = motivation[05:39] The 4 surprising roles of your inner voice (Dr. Ethan Kross’ framework)[08:15] How to shift from anxious overthinker to action-oriented detective[09:57] How Jasmine’s predictive mind led to burnout and how she’s rewiring it[14:02] Why “suffering less” is the key to better leadership and communicationListen to Related Episodes:Break Free from the Fear of Failing with James Wedmore📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode573

Today’s episode is for the scrappy, heart-on-fire entrepreneur who knows there’s treasure hidden in places no one else dares to look. You see, I grew up learning to spot potential where most saw "junk." From yard sales with my dad to watching my mom transform discarded plants into a blooming garden, I learned that value isn’t about what something looks like—it’s what you make of it.And guess what? That’s the SAME mindset I use to build my business.In this solo episode, I take you on a trip down memory lane—back to Kmart garden centers, tiny motorhomes, and our thousand-square-foot family home—to share the unexpected ways my childhood shaped how I show up as a CEO. I talk about what it means to “sift through the dirt” and why being willing to do what others won’t is the ultimate business edge.We cover:The unexpected connection between thrifting and scalingWhy you need to embrace imperfect, slow growthMy 3-part content plan that gets me results (and it's NOT glamorous!)How to treat your “weeds” like potential bloomsThis episode isn’t just about nostalgia—it’s about real business strategy rooted in grit, consistency, and seeing what others overlook. So whether you're bootstrapping or bossing up, know this: the gold is in the dirt... you just have to be willing to dig.Click play to hear all of this and:[00:00] Why You Must See Opportunity Where Others Don’t [02:52] The Dirt Kmart Tried to Throw Away [05:39] The Business Lesson in Cultivating What Others Discard [08:12] Why Posting Daily is ‘Digging in the Dirt’ [10:47] The Secret to Standing Out? Doing What Others Won’t📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode572

Have you ever walked into a room and realized… you’re the only one?The only woman.The only parent.The only person of color.The only voice of your kind.In this episode, I share what it’s really like to be the “only”—and how I’ve learned to turn that discomfort into a source of power.I open up about an experience where I was the only female at a high-level mastermind retreat, how I handled the uncomfortable moments (like not being allowed to check in to a hotel with my daughter 😳), and what it truly means to show up fully, even when others misunderstand or criticize your path.You'll hear:✨ How I reframed being “the only one” from weakness to strength💬 A shocking direct message I received—and how I chose to respond with grace🌵 3 life lessons I learned from a desert cactus (yes, really)💡 A step-by-step framework to create your own peer-led mastermind, no $50K required🔥 The importance of scrappy action—and how YOU can build your own room if you’re not getting invited into onePlus, I share an incredibly practical story of how my friend Stacy pulled together a high-level group of entrepreneurs to host a mastermind with Layla Hermozi—without needing a massive budget or big brand clout.This episode is for anyone who’s ever felt like an outsider… and is ready to own it as their edge.Let’s stop waiting to be invited. Let’s build the rooms we want to walk into.Click play to hear all of this and:[00:00] Why being “the only” in a room can be your advantage [01:00] Childhood lessons on standing out (and why it felt uncomfortable at first)[04:30] The story behind being the only woman at a mastermind in the desert[06:30] The direct message that tried to cut deep—and why it didn’t [08:00] The hotel that rejected us and the emotional moment that followed[11:30] Owning your difference and reclaiming your presence [14:00] 3 powerful lessons from a desert cactus 🌵 [17:30] How to get into powerful rooms (even if you don’t have the budget)[20:00] The 2 types of masterminds and what they require [24:00] How YOU can start a high-value peer-to-peer mastermind today [26:00] Final encouragement: you don’t need permission to create the room you wantListen to Related Episodes:Three Ways to Remove Comparison and Become UnstoppableBuilding Confidence with Ease: How I’m Becoming the 3X Version of Myself📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode571

Let’s talk about the unspoken epidemic hitting high achievers: perfectionism, scarcity thinking, and the belief that our worth is tied to hustle.In this episode of the Jasmine Star Show, I sit down with powerhouse coach and recovering perfectionist Keren Eldad—and y’all, it’s the permission slip we didn’t know we needed.Keren has coached world leaders, Olympians, and 8-figure entrepreneurs, and guess what they all battle? The fear of not being enough.We unpack the adversarial mindset that equates pressure with performance—and explore how ease can be your edge.If you’ve ever felt guilty for resting, obsessed over “getting it right,” or mistaken anxiety for ambition… this one’s for you.Keren doesn’t just drop gems—she drops frameworks. Tune in to rewire your patterns and lead with clarity, not chaos.Click play to hear all of this and:[00:02] Why most high achievers operate from scarcity (even if they don’t know it)[00:55] “Do you view the world as abundant or adversarial?” – the question that changes everything[04:11] Why letting go of perfectionism doesn’t mean losing your edge[06:02] The dark side of hustle culture and how it nearly made Keren quit her own business[07:35] Why most perfectionists don’t think they are (and how to spot it in yourself)[09:57] The real reason we resist rest (and what to do about it)Listen to Related Episodes:Why High Achievers Burn Out (and How to Fix It)How to Build Your Self Trust to Make Better Business DecisionsConnect With Keren Eldad:Keren Eldad is an executive coach, speaker, and author specializing in high achievers who look great on paper but feel like something’s missing. Her work has impacted world leaders, elite athletes, entrepreneurs, and C-suite executives. Known for her clarity and compassion, Keren helps overachievers drop the hustle and reclaim joy, success, and personal alignment. Her coaching program and upcoming book, Gilded, explore what happens when performance masks pain—and how to break free.📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode570

When they win, I win. When I win, they win.That’s how I approach networking. It’s not about “getting in the room”—it’s about expanding the room so we can all win together.In this episode of The Jasmine Star Show, I’m pulling back the curtain on how I’ve intentionally used Instagram to build real relationships with 8-figure founders—relationships that started with zero connections and zero expectations.Here’s the deal: people are always asking me, “Jasmine, how did you get into that room? How did you build a network of powerful founders?” And today, I’m breaking it ALL down.But I’m not giving you theory. I’m giving you the actual steps I used. Plus, I’m sharing two real-life examples of women I met on Instagram who are now part of my mastermind and personal network.Here’s what you’ll learn:The exact 4-step framework I use to build authentic relationships online (Follow. Study. Engage. Invite.)How I built a connection with Shay Bacani, a powerhouse in the beauty and wellness funding spaceWhy story-driven engagement and real connection is more powerful than cold DMsHow to shift from being a fan to being a peer (this part is gold)Whether you’re scaling to eight figures, seeking strategic partnerships, or just trying to connect with like-minded founders—you’ll walk away from this episode with a clear, simple roadmap to start building your dream network… one DM at a time.And yes, I even read my actual DMs to Shay. (Spoiler alert: there’s nothing fancy—just intentional connection.)It’s time to build a network that matches your ambition.Let’s get to work.Click play to hear all of this and:[00:01] Why abundance and connection matter more than “getting in the room”[00:56] Why stories—not just strategies—connect us the most[01:20] A sneak peek into Jasmine’s current focus: business acquisition and advisory work[02:58] How Instagram's algorithm helped Jasmine find her people (shoutout to IG!)[03:52] Real-life example: How Jasmine discovered and connected with Shay Makani[04:46] How Jasmine used Story replies, thoughtful engagement, and DMs to build trust[05:40] The exact DMs Jasmine used to move from follower to Zoom call with an 8-figure founderListen to Related Episodes:How to Create More Meaningful Relationships in Business📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode569