Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

In this episode of the Growth Manifesto podcast we’re speaking with Dan Ariely - author of the book Predictably Irrational - about how and why consumers make “irrational” decisions, what that really means, and how brands can ethically use these insights to design better products, pricing, and experiences.

In this episode of the Growth Manifesto podcast we’re speaking with Byron Sharp - author of the book How Brands Grow - about how brands actually grow (and it’s not what you think). If you want to understand why big brands have more loyalty than smaller brands (and what you can do to compete) then this episode is for you.

In this episode we speak with Jack Schwager — legendary market historian, trading psychology expert, author of the iconic Market Wizards series and one of the most influential voices in modern trading. In this episode, we talk about what the world’s best traders do differently, we talk about trading psychology, we talk about insights from his latest books and what Jack has personally learned after decades of studying the top 1% of performers.

In this episode we speak with Patrick Gilbert - CEO at AdVenture Media and Author of Join or Die: Digital Advertising in the Age of Automation - about how AI is changing the agency game.

In this episode we speak with Kevin Kelly - founding executive editor of Wired magazine, bestselling author, and one of the most original thinkers on the future of technology, AI, and human progress - about AI, robots and the future of tech, and touch on advice from his book Excellent Advice for Living

In this episode with speak with Robert Bly - author of The Copywriter’s Handbook and one of the best direct response copywriters of all time - about how to write copy that sells, how to become a great copywriter, and how to find amazing copywriters if you need them.

In this episode we talk with Anthony Scaramucci - Founder and managing partner of SkyBridge Capital, founder and chairman of SALT, host of the Open Book podcast and the Rest is Politics podcast, and author of the book The Little Book of Bitcoin: What you need to know that wall street has already figured out - about Bitcoin and the future of money.

In this episode we talk with Gino Wickman - author of the best selling and award-winning book, Traction (along with 6 books that have sold over 2 million copies) and he’s the cofounder of EOS Worldwide, one of the largest business coaching companies in the world - about how entrepreneurs can maximise their impact and inner peace.

In this episode we talk with Marcus Sheridan - sales & marketing expert, serial entrepreneur and author of the book “They Ask, You Answer”. In this episode we talk about how to get more customers by producing disruptive content.

In this episode we talk with Paul Waddy - author of the best selling “Shopify for Dummies”, named Best Ecommerce Consultant in APAC by Yotpo in 2024, Chair of the Advisory Board at the National Online Retail Association (NORA), advisory board member for Forbes and owner of Learn Ecommerce - about how to scale an ecommerce brand from startup to $1M/mo.