The Everyday Marketer Podcast

There's a mindset shift that takes place in the summer months. Everybody is working for the weekend...Isn't that a song? Marketing and advertising across the board acknowledge that from May to September, people aren't as available as they are the rest of the year but that doesn't stop them from communicating their messages, they just adapt and account for it. You're no different. When you find yourself growing your brand while working for the weekend there are things you can and should do in order to find a rhythm of meeting those needs. On today's episode, We're going to be signing off for the summer so that we can focus on gearing up for the fall, but before we do that we want to leave you with a few practical thoughts that will help you enjoy this summer AND grow your brand.  You don't need complicated strategies and big budgets to grow your brand. You need practical solutions that you can implement (even in the summer) to grow your brand EVERY. SINGLE. DAY. See you in August!

No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal. How do market your brand and grow your business with paid advertising and not seem overly transactional?  How do you decide how much to spend and what to promote if you're on a limited budget? These are great questions!  On today's episode, and part two of our practical advertising series we're going to look at paid advertising, why it's important, and how to approach it with confidence. You'll also learn about hot fish.  Give us a follow on Social Media @hightouchmarketing Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.

News flash. No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal. Well how do market your brand and grow your business without paid advertising? The answer is simple. You need a strategy for relational or organic marketing.  Organic or relational marketing isn't dead, it's far from it an on today's episode we're kicking off a new series on practical advertising by demystifying relational marketing and giving you some practical next steps to boost your relational engagement in the digital space. Give us a follow on Social Media @hightouchmarketing Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.

Why use hashtags? There are a ton of reasons why you should use hashtags in your content delivery. some are obvious, and some less so. Here are a few reasons why a stepping up your hashtag strategy is a win win for growing your brand. Engagement: Using hashtags on platforms like Instagram helps to boost the engagement of your content and visibility of your brand. Brand Awareness: Using Hashtags correctly can go a long way in helping you stand out in the crowd and establish a presence around your brand so that people want to know more about your product/service, cause, or message. Target Audience: Hashtags are a great tool for helping you find your target audience. By using hashtags correctly, you’ll be able to place your content in front of the people you’re trying to reach. On the flip side, people who search hashtags about a topic they’re interested in will be able to find you. Investment: The only thing it will cost you is a little time.

There is something to be said about keeping your head on a swivel. You know, remaining consciously aware of your ever-changing surroundings so you don’t get caught off guard and end up in an unpleasant situation. Keeping your head on a swivel. If I wanted to summit a huge mountain I would follow a process to prepare for it. I would train, acquire the right gear, plan, commit that plan to memory, train some more, and then execute. BUT, even if I did all of that to the best of my ability it wouldn’t be enough. If I failed to notice and adapt to the changing external surroundings on my climb,  there’s a good chance I would find myself in an unpleasant situation on the side of a mountain, or dead. The same is true for marketing your business, maybe except for the death part, but you get the point, right? If you want to keep increasing your reach and connecting with new people who are seeking solutions to problems you are uniquely positioned to solve, then you have to keep pressing forward while keeping your head on a swivel. There are constants in your process that wont change. Don’t ever lose sight of them. There are also a litany of things that do change and you need to be aware of them. They have a significant effect on your delivery, your execution, and visibility in the digital marketplace. For example, what you offer wont really change, you may add variations to your offering over time but what you offer will remain relatively constant. On the other hand, your delivery method WILL change and those changes are the result of changes in the external surroundings within your space in the marketplace. If you remain aware of them and adapt, you’ll continue climbing. Ignore them, and well, you may find yourself stuck in a confusing situation. So keep your head on a swivel. In other words, never allow yourself to get too comfortable with where you are right now because more of what got you here wont get you all the way to where you want to go. Success is really just a false summit. There is always another one thats a bit higher, gnarlier and farther away right behind it. You can get to the next one but your head needs to be on a swivel. You'll need new gear to get there. Maybe a new strategy. A different a route. Who knows, you'll have to change it up if you want to make it to the top, otherwise you'll remain stuck where you are. Think about it? What needs to shift in order for you to move beyond where you are toward where you want to go? What strategies need to be developed now in order to gain momentum that will carry you for the next 6 months? What hasn’t worked as well as it did 6 months ago? What new technology do you need? How has your audience’s needs, wants, and desires changed?

Welcome back for part 2 in our marketing movements series with our friend Duane Zingale. If you haven't listened to part 1 then do us a favor, go back and listen it now and then come back to part 2.  We get super practical today as we look at the importance of simplifying processes and strategies as our brands grow, why you should NEVER lose sight of your WHY, and how to continue standing out in the crowd within your space in the marketplace. About Duane When Duane’s not lost in a Legoland fairy tale with his 2 beloved daughters, he is likely to be found geeking out crafting relationship-based marketing funnels with the LISTEN funnel framework. Duane helps Mission Driven Businesses and ministries articulate their Voice and develop a marketing strategy to engage their tribe with Inspirational messaging. You can catch Duane hosting the “Marketing Your Movement Show” over on your favorite podcast player! Connect with Duane Podcast: Marketing Your Movement Show Instagram @duanezingale Website: Duanezingale.com Twitter: @DuaneZingale Download Your Copy of the LISTEN Funnel Framework Here! Let us help you get your message into more eyes, ears, and hearts. Facebook @hightouchmarketing Instagram: @hightouchmarketing www.hightouchmarketing.net Book a FREE discovery session (not snake oil)

We have something new for you on the Podcast today. ***using our best Will Ferrell  drum roll***  Get ready... A FRIEND!  We're kicking off another 2 part series with our friend and marketing expert Duane Zengale. Duane is super passionate about relational marketing and how to create a movement around your product, service, or cause with marketing.  This is going to be a very fun and very practical series. Each conversation is loaded with a TON of of practical application. So, if you're wondering how to get to that next level with your brand, and how to make more meaningful connections without going broke or insane in the process, then invest some time into this series. About Duane When Duane’s not lost in a Legoland fairy tale with his 2 beloved daughters, he is likely to be found geeking out crafting relationship-based marketing funnels with the LISTEN funnel framework. Duane helps Mission Driven Businesses and ministries articulate their Voice and develop a marketing strategy to engage their tribe with Inspirational messaging. You can catch Duane hosting the “Marketing Your Movement Show” over on your favorite podcast player! Connect with Duane Instagram @duanezingale Website: Duanezingale.com Twitter: @DuaneZingale Download Your Copy of the LISTEN Funnel Framework Here! Let us help you get your message into more eyes, ears, and hearts. Facebook @hightouchmarketing Instagram: @hightouchmarketing www.hightouchmarketing.net Book a FREE discovery session (not snake oil)  https://calendly.com/high-touch/30-minute-discovery-call

What can you do to take your brand to the next level by creating an experience around it? Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction. As an entrepreneur (small business or otherwise) you are no longer competing for people's wallets, you're also competing for their time, attention, and their trust. On today's episode, we conclude our 2 part series on creating an experience with your brand. Alan continues his conversation with Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe is also the co-author of The Experience Economy: Competing For Customer Time Attention and Money. Connect with Joe Website Books Connect with us Facebook Website

Marketing your products, services, an causes is no longer enough if you want to grow your brand. Now, you may be a little confused by that statement but it's the truth. Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction. As an entrepreneur (small business or otherwise) you are no longer competing for people's wallets, you're also competing for their time, attention, and their trust. On today's episode, we start part 1 of a 2 part series on the experience economy. Alan sits down with Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe is also the co-author of The Experience Economy: Competing For Customer Time Attention and Money. Connect with Joe Website Books

Automation. Most people don't have a clear understanding of what it means and if they do understand it, they don't use automation correctly.  Automation is one of the greatest assets to marketing your business, the trick knowing when to automate and how to do it correctly. The process is is simple, but implementing isnt always easy.  We've got you covered. On today's episode we're going to unpack 5 tensions you will face when you automate. Yes, you will automate, you can not expect to grow your organization (small business or otherwise) and not automate. Once you listen do us a favor and -Leave a rating and review -Share this episode on your social media channels -Follow us on Social Media -Book a FREE consultation( it will valuable and not a 29 minute sales pitch)