The Content Marketing Playbook podcast

The Content Marketing Playbook

Josh Culler

Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understand. Subscribe and enjoy!

45 Episodes

  • The Content Marketing Playbook podcast

    Using Customer Content to Promote Your Products

    22:08

    Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why getting customer content is so powerful, what it means, and how to implement it.   --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Content Collaboration

    21:53

    One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate. --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

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  • The Content Marketing Playbook podcast

    Written Content Tips & Tricks | The Content Marketing Playbook

    27:12

    Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. In this episode, I walk through tips and tricks to maximize your writing content in order to get more results. . Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/ --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Instagram Reels | What It Is & How to Use It

    18:29

    A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is my take on what it is and how to use it. .  Shoot me an email! josh@cullermedia.com  Connect with me on Facebook: https://www.facebook.com/cullerjosh/  Follow me on Instagram: https://www.instagram.com/joshkculler/ --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Keeping Up With Content Marketing

    24:37

    Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if you're not a content marketing expert? I have a few things that are very simple that you can do in order to keep up with the changes of content marketing as a whole. . Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/ --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Website Content Marketing Tips & Tricks

    28:18

    Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can be tricky, but keeping it simple is the key. On this episode, I walk you through the essentials of what content to focus on when it comes to your website.  --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Using Content Marketing to Unveil A New Product

    24:11

    One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie trailers. All of this is extremely applicable to unveiling a new product or service!  --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    YouTube Content Marketing Tips & Tricks

    31:19

    YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can be a great way to bring leads into your business and establish true authority and credibility. Let's talk about the ways to navigate the YouTube jungle. --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Instagram Content Marketing Tips & Tricks

    29:17

    Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it? Here are my tips and tricks in order to crush it on Instagram! --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message
  • The Content Marketing Playbook podcast

    Facebook Content Marketing Tips & Tricks

    26:01

    Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to understanding the algorithms, on this episode, I cover all the tips in order to get the most out of putting content out on your Facebook business pages! --- Send in a voice message: https://anchor.fm/contentmarketingplaybook/message

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