The Advertising Forum by Marketecture

The future of advertising is here! David Mainiero, Chief AI Officer, from AI Digital joins Jeremy Bloom to explore how AI is transforming creative production, campaign optimization, audience measurement, and streaming advertising. From AI-generated campaigns to real-time personalization and interactive shopping experiences, discover how AI Digital is bringing the next generation of advertising to life. Takeaways: - AI-Powered Creative: Generate personalized ads using AI. - Smarter Campaigns: Optimize advertising with AI-driven tools. - Audience Insights: Explore synthetic focus groups and consumer behavior. - Real-Time Personalization: Transform shopping with interactive AI experiences. - DOOH Measurement: Track audience attention using eye-tracking technology. - Streaming Innovation: Explore dynamic product placements in streaming content. Chapters: 00:00 Introduction to AI Digital's Interactive Experience 00:22 Building AI-Powered Advertising Creative 01:13 Setting Campaign Goals and Messaging 01:53 Customizing Visuals, Audience, and Tone 02:51 How AI Transforms Creative Production 03:36 Synthetic Focus Groups and Audience Insights 04:04 AI Campaign Simulation with Elevate 04:41 Real-Time AI and Personalized Shopping 06:27 Meet Ellie, AI Digital's Super Agent 06:43 Eye-Tracking and DOOH Attention Measurement 07:58 Creative Intelligence and Behavioral Science 08:16 The Future of Streaming Advertising 09:10 Final Thoughts and Closing

Alex Ibarguen, Director of Platform Sales, Independent and Political Agencies at FreeWheel, joins AdTechGod and Jeremy Bloom explores how AI, automation, and FreeWheel's Buyer Cloud are helping independent and political agencies simplify campaign management, accelerate decision-making, and scale CTV advertising. From real-time intelligence and customizable workflows to voter targeting and creative approvals, Alex explains how technology is reducing complexity while giving agencies greater control and flexibility. Takeaways - Simplifying Advertising Complexity: AI and automation help agencies manage multiple platforms, data sources, and campaigns with fewer resources. - Smarter Campaign Management: FreeWheel's Buyer Cloud connects intelligence, performance insights, and customizable workflows. - Faster Political Advertising: Real-time data and automation help political agencies respond quickly to changing campaign conditions. - Improving CTV Activation: Streamlined creative approvals and audience matching can accelerate premium CTV advertising. - Greater Control and Flexibility: Open APIs and AI-powered tools enable agencies to build customized advertising solutions. Chapters  00:00 Introduction 00:20 Meet Alex Ibarguen of FreeWheel 01:05 Simplifying Advertising Complexity for Agencies 02:18 Connecting Data and Intelligence Across Platforms 03:06 FreeWheel's Buyer Cloud and Intelligence Layer 03:51 How Agencies Are Using Buyer Cloud 05:00 AI and Custom Technology for Independent Agencies 06:02 AI and Automation in Political Advertising 07:27 Streamlining Creative Approvals for CTV 07:55 Improving Voter Targeting and Audience Activation 09:16 Reducing Friction in Political Campaigns 09:48 Greater Control and Customization with Buyer Cloud 10:39 Building Flexible Advertising Solutions 11:00 Closing Remarks

Connected TV is changing how brands reach, engage, and measure audiences, but what does the future of premium video advertising really look like? The Advertising Forum's Built-In, Built-On series, sponsored by FreeWheel, hosts Jeremy Bloom and AdTechGod sit down with Meagan Myers, Vice President, Programmatic Strategy and Partnerships at FOX, to explore the evolution of connected TV (CTV), audience targeting, and programmatic advertising. Meagan shares why linear TV and streaming require different advertising strategies, how audience behavior and measurement are reshaping premium video, and why better technology, direct integrations, and seamless ad experiences are essential for the future of CTV. Takeaways CTV vs. Linear TV: Why traditional television and streaming require distinct advertising strategies to maximize reach, engagement, and performance. Audience Intentionality: How changing viewing habits and on-demand streaming create new opportunities for advertisers to connect with engaged audiences. Measurement and Performance: How audience targeting, QR scans, and behavioral insights help brands measure outcomes beyond traditional awareness. Unified Advertising Strategies: Why collaboration between publishers, buyers, and technology partners is critical to reducing fragmentation. Programmatic Efficiency: How direct integrations and fewer intermediaries can improve transactions and the viewer experience. The Future of Premium Video: Why better forecasting, flexible ad scheduling, and seamless ad delivery are essential, particularly for live sports. Chapters00:00 Introduction to The Advertising Forum: Built-In, Built-On00:21 Meet Meagan Myers, VP at FOX01:04 How CTV Is Changing Television Advertising03:13 Brand Awareness vs. Measurable Performance04:47Audience Data and Premium TV Measurement06:36 Unifying Advertising Across Linear and Streaming08:36 Making Programmatic Streaming More Efficient10:26 The Future of Premium Video Advertising11:57 Final Thoughts and Closing

Charlie Goodman, Senior Vice President of Product Management at Skydance, joins Jeremy Bloom and AdTechGod's Built-In, Built-On series, sponsored by FreeWheel, to discuss smarter sell-side advertising. He explores how AI, automation, agentic media buying, and advanced ad decisioning are transforming CTV advertising, improving ad relevance, driving measurable outcomes, and unlocking greater value for advertisers and publishers. Takeaways - How Skydance manages advertising across multiple streaming platforms while prioritizing viewer experience. - Why flexible ad tech partnerships help publishers improve ad decisioning and innovation. - How AI and automation are improving ad relevance, targeting, and campaign performance. - Why CTV can drive measurable results across the entire marketing funnel. - How agentic media buying and interactive ad formats are shaping the future of streaming monetization. Chapters 00:00 Introduction to Jeremy Bloom and AdTechGod 00:21 Meet Charlie Goodman of Skydance 01:26 Managing Complexity Across Streaming Platforms 02:41 Building Flexible Ad Tech Partnerships 04:13 AI and Automation in Ad Decisioning 06:02 CTV as a Performance Advertising Channel 08:58 Agentic Media Buying and Monetization 10:09 Maximizing Ad Relevance and Inventory Value 11:40 Data, Activation, and Premium Video Advertising 12:29 Interactive CTV Ad Formats 13:32 Final Thoughts and Closing

AI is changing the way programmatic advertising works, but turning that innovation into real business value takes more than just technology. On this episode of The Advertising Forum, sponsored by FreeWheel, AdTechGod and Jeremy Bloom sit down with John Koenigsberg, EVP, Head of Product Partnerships at Horizon, and Nav Singh, SVP, Programmatic Innovation at Horizon, to discuss agentic AI, smarter automation, data complexity, and why human expertise remains essential to the future of media buying. Takeaways Data & Expertise: Turning data into actionable insights drives competitive advantage. AI Innovation: Real-world testing separates measurable value from hype. Agentic Automation: AI reduces repetitive tasks and creates more time for strategy. Human Judgment: Trusted measurement and oversight remain essential. Collaboration: Connected AI workflows require teamwork across the advertising ecosystem. Chapters00:00 Introduction to Built In, Built On00:24 Meet John Koenigsberg and Nav Singh00:54 Data and Technology Complexity02:51 AI: Real Value vs. Hype04:04 Agentic AI and Media Buying06:40 Data Signals and Human Judgment08:36 Connected AI Advertising Workflows09:04 Challenges of AI Integration10:43 Technology Evolution and Partnerships12:04 Closing Remarks

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing. Takeaways AI is shifting from a tool that answers questions to a system that helps shape decisions. Marketers must plan for both human audiences and AI agents. Authenticity is becoming more important as AI-generated content proliferates. Content performs best when paired with the right context. Media quality directly influences business outcomes. Automation is essential for managing marketing complexity at scale. Human judgment remains critical in AI-powered workflows. Trust in AI grows through transparency, standards, and guardrails. Brands need clear risk tolerances when deploying AI systems. Attention that drives measurable business outcomes is the ultimate goal. Chapters00:00 Introduction to The Great AI Advertising Reset Series00:32 Why Digital Advertising Has Become More Complex01:31 The Three A's: Audiences, Authenticity & Attention04:55 How AI Is Reshaping Marketing Organizations07:26 Moving Beyond Basic AI Automation08:55 Why Human Judgment Still Matters09:22 Connecting Media Quality to Business Outcomes11:12 Content Plus Context Equals Better Results11:38 Building Trust in AI Decision Making12:07 The Self-Driving Car Analogy for AI Adoption14:20 Final Thoughts on AI, Trust & Marketing

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advertising. Mark shares how DoubleVerify's newly launched DV Neura powers trust, transparency, and control across digital media, while helping brands combat AI-generated content, ad fraud, and the growing challenges of an agentic advertising ecosystem. From AI slop to CTV fraud, learn how advertisers can navigate the next era of advertising with greater confidence. Takeaways DV Neura is the AI engine powering DoubleVerify's measurement, optimization, and verification capabilities. AI has been embedded in DoubleVerify's technology for nearly 18 years through machine learning and automation. Agentic advertising is still in its early stages and requires stronger transparency and industry standards. Independent verification will play a critical role in validating AI agents and automated media buying. AI-generated content is rapidly increasing across social and digital platforms. DoubleVerify developed "SlopStopper" to help advertisers avoid low-quality AI-generated content. AI is accelerating ad fraud, particularly within Connected TV environments. DoubleVerify uses AI to detect and combat AI-driven fraud and misinformation. Neura helps advertisers move from insights to action faster. The core benefits of Neura are speed, confidence, and control. Chapters 00:00 Introduction to The Great AI Advertising Reset Series01:15 Why DoubleVerify Built DV Neura02:48 The Future of Agentic Advertising04:22 Building Trust and Transparency in AI Ecosystems04:37 The Growing Threat of AI Slop05:56 Introducing SlopStopper06:27 AI's Role in Rising Ad Fraud07:40 What Makes DV Neura Different08:31 Real-World Results and ROI from Neura09:22 Benefits Marketers Will Feel Immediately10:39 Speed, Confidence, and Control10:59 Final Thoughts and Closing Remarks

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversation explores how AI-powered content analysis is improving ad relevance, performance, and viewer engagement while helping advertisers better align with content in real time. Takeaways - Scene-level targeting provides more precision than traditional show-level targeting. - AI enables real-time analysis of content, emotion, and context. - Emotional alignment between ads and content can improve campaign performance. - Contextual targeting drives stronger engagement, recall, and purchase intent. - Brand safety, transparency, and measurement remain critical priorities. - Industry collaboration is needed to scale scene-level targeting across CTV. - CTV continues to offer a premium advertising experience for brands. Chapters 00:00 Introduction to the From Show to Scene Series 00:29 The Early Days of CTV Targeting 01:54 Where Traditional Targeting Fell Short 02:41 Why Show-Level Targeting Hasn't Worked in CTV 04:37 The Shift from Shows to Scenes 05:04 How AI Unlocks Scene-Level Contextual Targeting 06:34 The Signals That Matter Most in Contextual Advertising 08:30 Performance Results from Scene-Level Targeting 09:42 What Still Needs to Happen for Scale 11:28 Why CTV Remains a Premium Advertising Opportunity 12:05 Closing Remarks and Key Takeaways

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a planning tool into a true optimization signal. Emily shares how brands can create stronger consumer connections through scene level targeting, why quality signals matter more than signal volume, and how the industry can overcome fragmentation challenges across streaming and video. The conversation also explores measurement, scalability, audience orchestration, and the future of contextual advertising in premium video. Takeaways - Contextual targeting is evolving into a powerful optimization signal - Message relevance drives stronger engagement and performance - Quality signals matter more than signal volume - Scene-level targeting creates more meaningful brand moments - Fragmentation continues to limit innovation and scale - Brands are shifting focus from reach to business outcomes - Strong consumer connections remain the ultimate goal Chapters 00:00 Introduction to From Show to Scene 00:11 Emily Kennedy joins the conversation 00:27 How Dentsu approaches contextual targeting 01:41 Channel, show, and scene level targeting explained 03:05 Measuring contextual performance effectively 04:04 What signals matter most to brands and agencies 05:08 The challenge of fragmentation in streaming 06:35 What contextual targeting can scale today 07:48 Why one to one consumer connections matter 08:02 Helping clients understand advanced targeting 09:05 The future of contextual targeting and measurement 10:38 Closing thoughts and key takeaways

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broad audience and genre-based buying toward scene-level, moment-based targeting, where ads align with what is happening on screen in real time. Lauri also breaks down how this approach improves performance by increasing attention, recall, and intent, while addressing challenges like fragmentation, measurement, and scalability. She shares how advancements in video analysis and real-time activation are making moment-based targeting a powerful and viable strategy for modern advertisers. Takeaways • Scene-level targeting outperforms traditional audience targeting by aligning ads with real-time content moments • Matching ad creative to the scene increases attention, recall, and intent • Contextual signals act as a unifying layer across fragmented CTV ecosystems • Standardization and measurement remain key challenges for scaling moment-based buying • Advances in video analysis and real-time activation make scene targeting viable today Chapters 00:00 Introduction to the From Show to Scene series 00:55 Why audience buying is no longer enough 01:27 Where performance gains actually come from 02:00 The shift from broad targeting to moment-based signals 04:10 Why the scene is the new audience 05:18 Tackling fragmentation in CTV 07:15 What is scalable versus still experimental 10:05 Technology enabling scene-level targeting 12:17 What is needed to scale this approach 15:03 Closing thoughts and key takeaways