The 8020 Service Business

Debbie Sardone, best known as “The Maid Coach” started residential cleaning to earn some pocket cash. She soon discovered, she could make more than just chump change and create financial freedom for her family. Debbie built her business, Buckets and Bows, into one of the top 1% of residential cleaning businesses in the nation, boasting $2.9 mil and more than fifty employees. Debbie has taken that knowledge and now spends every day guiding business owners toward becoming “mop free millionaires”.  In this episode, Debbie explains how to beat the number one problem faced by home service businesses: employee turnover. With decades of experience, she knows a thing or two about retaining her “VIP customers"aka her employees. “We charge what we’re worth and we’re worth what we charge” In this episode we discuss: 13:13 What most people are missing in their business model 19:45 Why do all the good ones quit? 32:02 What NOT to do during a recession; be a buffalo not a cow Resources from this episode: Debbie's book recommendations: The OG of books The E-Myth by Michael Gerber Must reads by Dan Sullivan The Gap and the Gain and Who Not How Think and Grow Rich by Napoleon Hill Clockwork and Profit First by Mike Michalowicz Traction by Gino Wickman Get help with your business or learn more about Debbie's consulting here. Get involved or recommend someone for Debbie's non-profit service Cleaning For a Reason Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Kenny Chapman Entrepreneur, business consultant, public speaker, author. These roles are all rooted in the number one value of Kenny Chapman: freedom. In our conversation, Kenny reminisces on his early path from the military service into the service industry. After starting in HVAC, Kenny admits he was not the most skilled technician, but striving for personal freedom helped focus his course. His objectives: to be good at business and to help people at a higher level. While in the trenches, he conquered these challenges and a new dream was born: the Blue Collar Coach.  This episode is bursting with nuggets of wisdom as we discuss everything from customer retention to profit maximizers.  Listen in, then listen again, you won’t regret it. “People love to buy, they want influence, help and assistance” “The client does not want the lowest price, they want the best value”   In this episode we discuss: 9:25 How not being a high achieving technician could be advantageous 17:17 Ways to change the conversation from price to value 28:40 Self care: the answer for getting more done in less time? Resources from this episode: The Blue Collar Book Blue Collar resources The E-Myth Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Brant Thurgood Call centers are often where dreams go to die, but for Brant Thurgood, it was a place of inspiration. As founder and owner of Jill’s Office, a virtual receptionist service that fields phone calls for small businesses, Brant has learned a thing or two about making small businesses function more efficiently. In our conversation, we touch on everything from weight loss goals to attracting the people to help you build your company. Listen in to find out how to set dragon slaying goals and conquer them. “If my goal is not written down, it’s not a goal, it’s just a dream.” In this episode we discuss: 7:17 The impetus to start Jill’s Office 16:16 The “best hits” from 2.1 million calls answered 22:15 Setting and conquering dragon slaying goals Resources from this episode: Find out more about Jill’s Office here. Looking for inspiration? Check out David Goggins   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Nate Farrier Owner and founder of Northern Lightning Wash, a fleet and truck washing company in Traverse City, Michigan, Nate Farrier knows a thing or two about besting the elements. From nature to competitors, he shares how he began his company at the young age of 24 and quickly became #1 in the region. We touch on a variety of pertinent subjects, from unconventional solutions for the worker shortage to a brainstorm session on various subscription offerings. Nate likes to keep thinks simple, and his suggestions will inspire you to get creative in your own business. Enjoy! “The right answer isn’t the best, it’s the most duplicatable” In this episode we discuss: 10:13 Nate explains how he was able to dominate the market and become #1 15:03 Outside the box thinking: can a second location solve your worker shortage? 33:35 A free “cookie”? This sales skill could turn into recurring revenue Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Kary Oberbrunner Stop! Before you listen to this podcast, be ready for the truth bombs that you will hear. This is definitely an episode you will want to take notes on. Wall Street Journal and USA Today best selling author, Kary Oberbrunner, has a passion and clarity for life that will leave you invigorated and ready to take on your next big goal. Kary was a seemingly ordinary pastor with a desire to expand his reach outside the the walls of the church. Listen in to hear how Kary went from self-publishing his first book, to starting Igniting Souls Publishing Agency and training over 250,000 influencers. His words of wisdom are sprinkled throughout the episode, so while Kary will say "a book is a spectator's sport", life isn't and this podcast might just be the igniting fire you need.   In this episode we discuss: 17:58 “Clarity attracts, confusion repels” 24:50 What was Kary doing in Shawshank solitary confinement? 46:15 Stay tuned until the end for Kary’s mic drop quote. Resources from this episode: Kary's OPUS Ready to write your story? Find out how at Igniting Souls Publishing Agency Blockchain Life Podcast Learn all about EOS and what it can do for you Need a coach? Check out Strategic Coach   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Ryan Fenn  Ryan Fenn has a passion for automation and entrepreneurship. This drive led him to create Chiirp: an automated text messaging platform that helps businesses communicate with instantly and automatically customers. As CEO and founder, Ryan knows all about the necessity of immediate contact with customers in world where people's attention spans are shorter than a TikTok video, but Ryan is not your typical Silicon Valley techie.  He was an autodidact with a vision. Listen in as Ryan explains how automation can make or break your business and his journey to creating Chiirp. “I have sent or received over 5 million text messages in my career; the only people that text more than me are teenage girls.” In this episode we discuss: 13:06 “Speed to lead”; Ryan shares stats on the money making magic minute 24:15 Automate or die? How not automating could end your business 50:03 Parting words of wisdom Resources from this episode: Check out Ryan and set up a demo at  chiirp.com/8020   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Matt Clark Matt Clark knows hustle. Hustle is in his bones. As a former NASCAR pit crew coach, he lives hustle at full throttle. Matt worked with drivers Jimmie Johnson and Jeff Gordon, but his real fuel comes from helping other people clarify their vision of their life. In our chat, Matt digs deep on the real questions that stop people from achieving their aspirations. “What can we automate? What can we delegate? What can we eliminate? What is your why?” Then we dive into the DiSC personality traits and how they can be leveraged to improve your communication and company culture. Enjoy! In this episode we discuss: 14:01 Who’s business are you building? Yours? Someone else’s? 30:20 Matt explains the DiSC personality traits and how to use them to your advantage 34:32 The three pillars of building a high performing team Resources from this episode: Free resources and coaching at Conquer Improve your website with the help of Elementor Get in touch with Matt Clark   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Victor Hubbard You won’t meet anyone with more knowledge of about SEO than Victor Hubbard. After many years in the yellow page sales circuit, Victor and his business partner, Dave Wade, figured out a way to help their customers move into the digital age. Thus was born Performance Driven Marketing. Grab your pen and paper, because this episode is packed full with everything you wanted to know about successful internet marketing. Victor explains everything from ALT text to how tell if your SEO company is credible. If you’re starting a business, or have plateaued in building up your new customer base, this is THE episode for you. Enjoy! In this episode we discuss: 8:39 Top things to know about SEO 16:17 Cage match: company website VS Google my business page 30:30 This ninja trick will add extra juice to your SEO results Resources from this episode:  Get your free website audit at PMD ALWAYS have someone to answer your phone with help from Jill's Office Quote and schedule seamlessly with Responsibid Call tracking made easy with Callrail   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Author and consultant, Al Levi has over 25 years of experience running his family's plumbing and HVAC company in NY. Founded in 1936, it was well established and had "systems"; but not all systems are created equal. After putting out the same fires daily, Al set out to systematize and create operational manuals for every role within the company. You'll enjoy his witty recounting of the struggles and successes he encountered along the way.  For the past 15 years, Al has been using that experience to help other companies solve problems with his operational manuals. You'll glean a mountain of insight as Al explains his tried and true methods of systematizing most everything. Enjoy! “If you can manage the 80%, then the 20% weird is not your problem” “We were trying to slow down the bus coming at us by just throwing people in front of it.” In this episode we discuss: 8:40 An alternate application of the 80/20 principle that will save you time 16:58 The secrets of power staffing  21:42 How create the employee you want: “There are way more willing people with no skills, than willing people that are also well trained.” Resources from this episode: Chat with Al and learn more about the process at 7powercontractor.com/  Get Al's book here  Michael Gerber's Emyth Al's favorite book: Who Moved My Cheese?   Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Julie Broad Real estate investor. Public speaker. Mom. Amazon best selling author. Julie Broad holds all these titles, but her favorite is self-ascribed “Book Broad”. Julie tells her story about how she was determined to share what she learned in the school of hard knocks AKA real life real estate investing. After being rejected by a publisher, Julie proved to herself, and the rest of the world, she had what it takes to be a best selling author. Julie recounts how she went about self publishing her book. This fast paced and fun interview will help you understand why you should write a book and better yet, how it can help your business. “It’s marketing that doesn’t get thrown out” “Your story itself, it will be boring, if you try to round out the edges people know that you there” In this episode we discuss: 6:44 A happy accident led to doubling her income 10:33 Why a small business owner should write a book 22:58 The average joe’s blue prints for writing a book Resources from this episode: Check out the 7 Steps for yourself! Julie's YouTube Guest suggestions? Email me at [email protected]  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!