the 7-Figure Salon Podcast

**Originally Posted June 11, 2019** The 7-Figure Salon Podcast Episode #47 Do you find yourself working twelve hour days, 5-7 times a week? It's so important to step back from your business and see what's working and what isn't. This week we're discussing how you can change that with good strategy. You have to know where you're going in order to get there.   As always, if you have any questions, feel free to reach out and our coaches will see how we can help you. To your success, Helena

**Originally posted Feb, 2020** The 7-Figure Salon Podcast Episode #46 Episode takeaways: In this episode, I discuss changing things we find in our studios that aren't working and what we can do to change it. The definition of insanity is doing the same thing and expecting a different result. To get the the next level in your business you have to have measurable benchmarks. You can't change what you don't measure. This week, I also talk about getting clear on the goals and activities that are the needle movers in your business. What is your next level in business? Don't get to comfortable...you have a next level, but how will you get there? Remember to play BIG this week and don't be afraid to rock the boat. As always, if you need help our coaches are here for you. For more information please visit the7figuresalon.com or email us at [email protected]   See you next week!   To Your Success, Helena Gibson

**Originally posted Feb 18, 2020** The 7-Figure Salon Podcast Episode #45 Welcome back Salon Squad! This week we're reposting one of our fav episodes...This episode is packed full of value so get ready to take some notes. We all know it costs more money to find a new client than to service a current client or warm lead. Questions to ask yourself: Do you call clients after a purchase or service? Do you have an email follow up campaign? Do you know how your clients wish to be contacted? Via phone, email or text? How do you thank clients for coming in or a consultation? We spend so much money advertising to get clients in our stores or on the phone, don't leave money on the table here! Email us and let us know what systems you have in place or will put in place to keep your clients engaged. As always, if you need help our coaches are here for you. Feel free to reach visit the7figuresalon.com or email us at [email protected]   To Your Success, Helena Gibson

**New Episode!!** The 7-Figure Salon Podcast Episode #44 It seems like everyone is online these days, and even if they are not a follower they are looking to make sure your business is legit. I’m not on social much myself, actually if it wasn’t for the FB groups I’m in, and the fact that I have to have the personal page to have the business pages I wouldn’t even have a page. But I do look online when I meet someone quickly to check them out and get a sense of ……maybe validation of what they have shared about themselves or their business. A business colleague made a comment to me the other day about the fact that we had just under 500 followers for each of our Strut accounts. I thought about that comment for a few minutes and then asked if they minded if I shared a few of my thoughts on that with them and this is what I said that I hope you find value from too: 1. It's not about vanity followers. It's buyers and potential clients who stalk your page that matter. 2. Don't just post to post. Post content of value that inspires. 3. Keep showing up. Consistency is KING in this game.   Now, If you’d like help with how to maximize social and drive traffic into your salon, you can visit our website the7figuresalon.com and book a free 30 minute discovery call and we’ll see how we can help you with your business and lifestyle goals. To Your Success, Helena

*Originally posted July 2019* The 7-Figure Salon Podcast Episode #43 In this episode, I have a special guest: my mom--Miss Kim Bradley! Today, we're talking all about sales. Everything I know about sales comes from my mom. Sales are life-blood of any business. Without sales, you don't have a business. This week, we're discussing sales strategies to get clients in the door and buying. Join us as I share specific sales strategies I like to use in my studios, my tips and tricks to get your sales pump flowing. As always, if you have questions, feel free to reach out and we'll see how we can help you with your business. To your success, Helena  

The 7-Figure Salon Podcast Episode #42 We are halfway through the year! We all start the new year strong but by mid-year, most of us have fallen back into old habits. So I like to do a mid-year review: take some time to reset, look at the past 6 months, check in with what progress I’ve made, and identify what changes I need to make to finish 2021 off strong. I’m doing that this week. Let me share with you a few of the questions I ask myself mid-year to reset and finish the year strong. What were your 3 BIGGEST goals this year? Based on your goals, where have you been most consistent with the behavior needed to achieve them? What behaviors do I need to start to achieve my goals by the end of the year? What behaviors do I need to stop? As I always say it’s easier to correct sooner rather than later...we still have half a year left to reach our 2021 goals and finish the year strong. If you have any questions, feel free to reach out. To your success, Helena

The 7-Figure Salon Academy Episode #41 **NEW EPISODE** This past holiday weekend was a great time for me to reset and take another look at my time management and habits. I had the time to check-in with myself and my business, and really assess why it’s been so busy for me lately. All I seem to do is work on my businesses. Which I’m not saying is the best habit in the world but for me I do enjoy working on my business tremendously. I wanted to share my 3 habits to reset the balance in your life and business: Leave space in your schedule Set aside time blocks for needle-moving and creative activities Schedule personal and family time As always, if you have any questions or comments, don't hesitate to reach out to us and we'll see how we can help you. To your success, Helena

The 7-Figure Salon Podcast Episode #40 *Originally recorded in 2019* "Invest in your team they may go but what if they stay?" I always resonated with that quote. I take my team so seriously and want to share the advice I give to my team to create a great work environment and to increase sales. Every day is so important. I always ask my team: When you walk into an environment you're bringing your energy with it? Would you buy from you? Training your team members is an investment: You've gotta teach your team how how to handle your clients how to be the best team members they can be because if your team is not happy how can they provide stellar customer service? Your team is the front line. Keep your team happy! Tune in to hear the core values and sales advice I like to share with my team to keep my team happy, motivated, and making great sales. To Your Success, Helena

The 7-Figure Salon Podcast Episode #39 *Originally posted August 13, 2019!* This week, we're discussing how you build the client experience through the 5 Senses.   How are you touching the 5 Senses of Your Clients? Sight- What do they see when they walk in? Smell- What do they smell? Think of the Anthropology story. Hear- What music are you playing? What mood does it create? Touch- How do you get the clients to take ownership of the product? Taste- Do you offer coffee, tea, water?   How do we at Strut touch each of these senses? How are you creating an experience for your clients? We'll have some work to do on the smell in the store, but otherwise I think we've nailed it.   Let us know what changes you're going make or what you're doing right in your business? If you have any information, don't hesitate to reach out and we'll see how we can help you!   To your success, Helena

The 7-Figure Salon Podcast Episode #38 *Originally posted July 2, 2019!* I've found that when salon and business owners are struggling, one of the first things they cut is marketing! To me, that's a huge NO-NO. Marketing is what brings the clients in. If you get it right, it can transform your business! In today's episode, I’m talking all about marketing. From TV and radio ads to online and digital marketing, I'm sharing all my marketing tips and tricks to boost your salon profits and bring in your dream clients. Are you ready? As always, our coaches are here for you if you have any questions. Don't hesitate to email us and reach out!   To your success, Helena