MBA2685 Does Inbound Marketing Still Work?

With AI reshaping how people discover and consume content, it’s fair to ask whether inbound marketing still delivers results. If you’ve been wondering whether blog posts, videos, and guides are worth the effort or if it’s time to rethink your strategy, this episode has the answers.Omar takes a clear-eyed look at the current state of inbound marketing, backed by fresh data and real-world examples. You’ll learn why inbound still drives results when done right, how buyer behavior is shifting, and what steps you can take to stand out in a crowded, AI-driven landscape. From common mistakes to smart adjustments, this lesson gives you a practical roadmap to attract leads, build trust, and grow your business through content.Curious whether inbound still belongs in your strategy? Hit the play button at the top of the page and dive into a lesson that helps you make smarter marketing moves in today’s fast-changing world.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like AI just pulled the rug out from under your business? If clients are turning to chatbots instead of hiring you, and your revenue’s taken a hit, you’re not alone. This episode is for anyone navigating the new reality of AI disruption.This week’s question comes from Patricia, a long-time copywriter whose income dropped by half as clients shifted to AI tools. Omar shares practical strategies to reposition your services, use AI to your advantage, and package your expertise in ways that technology can’t replicate. You’ll learn how to pivot from selling tasks to delivering outcomes, and why this shift could be the key to long-term growth.Ready to level up your skills and stay ahead of the curve? Hit the play button at the top of the page and dive into a lesson that helps you turn challenge into opportunity.To submit your questions, visit 100mba.net/q.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to tackling big goals, do you ever feel like you're stuck in neutral? You know what needs to happen, but somehow planning turns into procrastination, and the perfect strategy never quite feels ready to launch. If that sounds familiar, consider this episode your jumpstart cable.Omar shares a powerful mindset shift that can help you go from stalled to started on your most important projects. Inspired by Start With Why by Simon Sinek, he explores how reconnecting with your deeper motivation is the key to unlocking real progress.In this value-packed lesson (which, full disclosure, clocks in at a little over the ten minutes promised - but hey, overdelivering is kind of our thing!), you'll learn:How to overcome hesitation and analysis paralysisStrategies for breaking through your comfort zoneWhy taking action, even in small increments, is the antidote to overwhelmThe surprising impact that just ten minutes of focused effort can haveIf you're ready to stop spinning your wheels and start gaining traction on your goals, hit play at the top of this page. We may have stretched the timeline a bit, but the insights and inspiration Omar shares are well worth the extra few minutes.After all, if we can't go a little over budget on providing value, what's the point, right? ;)As always, you can catch the video version of this episode (with bonus behind-the-scenes footage of Omar enthusiastically elaborating) over on our YouTube channel: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like you and your co-founder just aren’t clicking lately? Whether it’s constant friction or quiet tension, those unresolved issues can slow down your business and wear down your team. If you’re ready to shift the dynamic, this episode offers a practical way forward.Omar shares a simple but powerful exercise that helped transform his working relationship with his co-founder and wife, Nicole. You’ll learn how to uncover the real source of conflict, communicate more clearly, and rebuild trust through shared understanding. This isn’t about avoiding disagreements, it’s about handling them with empathy and intention.Ready to bring more clarity and peace to your business partnership? Hit the play button at the top of this page and dive into a lesson that can help you turn conflict into collaboration.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.This week’s question comes from Terry, who asked how to shift a team member from full time to part time without damaging the relationship. Omar shares a practical, step-by-step approach to handling this sensitive situation. You’ll learn how to clarify your reasons, communicate with empathy, and offer solutions that respect both your business needs and your employee’s perspective. From preparing for pushback to keeping morale intact, this lesson gives you the tools to lead with confidence.Ready to navigate this transition the right way? Hit the play button at the top of the page and dive into a leadership lesson that makes tough conversations a little easier.To submit your questions, visit 100mba.net/q.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does a humble cup of noodles become a global icon and a multi-billion dollar brand? The story behind Cup Noodles is packed with unexpected lessons, and this episode uncovers the business brilliance that made it happen.This is a special Business Breakdown episode, where Omar takes a deep dive into a real-world company to extract practical insights you can apply to your own journey. He explores the story of Momofuku Ando, the inventor who turned a simple idea into a worldwide staple. From early setbacks to breakthrough decisions, you’ll hear how smart packaging, customer observation, and relentless problem-solving helped build a brand that’s still growing decades later.And since we were recently in Japan, we couldn’t resist visiting the Cup Noodles Museum in Yokohama. We even designed our own custom Cup Noodles (yes, complete with doodles on the cup and our own flavor mix inside). Being there, seeing the history, the innovations, and the obsession around this brand, made the story hit home in a whole new way.Ready to crack open the secrets behind this legendary product? Hit the play button at the top of the page and dive into a story that proves big impact can come from simple ideas.Watch the episode on YouTube: https://lm.fm/GgRPPHi and see Omar's Cup Noodle design!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve made a few sales, the idea’s got traction, and now you’re asking yourself what comes next. Turning a side hustle into a real business can feel overwhelming, especially when you're trying to avoid unnecessary costs or paperwork too soon. If you're ready to build something solid, this episode is your starting point.In this lesson, Omar walks you through the essential steps to set up your business the smart way. From choosing the right structure to setting up banking, accounting, insurance, and a professional online presence, you'll get a clear roadmap for laying a strong foundation. It's all about knowing when to go official and how to stay organized as you grow.Don't let the setup phase slow you down. Hit the play button at the top of this page and dive into Omar’s practical guide to building a business that's ready to grow.Download the free templates Omar recommends, including a P&L sheet, to help you stay organized, make smart decisions, and build a solid foundation from the start.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting polite interest but no actual sales? It’s one of the most frustrating parts of running a business- when people seem genuinely curious, ask great questions, and then… vanish. If you’ve been stuck in that limbo, this episode is for you.This week’s question comes from Brenda, who asked why customers often show interest but still don’t take the leap. Omar breaks down the real reasons behind this hesitation, from subtle messaging gaps to emotional friction points. You’ll learn how to build trust, follow up effectively, and create offers that move people from “maybe” to “yes”- without being pushy.Ready to turn interest into action? Hit the play button at the top of this page and dive into a lesson that’ll help you close more sales and serve your audience with confidence.To submit your questions, visit 100mba.net/q.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think success has to start with passion? Think again. Some of the most profitable businesses are built not on personal obsessions- but on solving everyday problems most people overlook. If you're ready to rethink what creates real value, this episode flips the script.In this extended interview, Omar sits down with David Royce, founder of a $500 million pest control empire, to unpack what he calls the “Million-Dollar Mindset.” You’ll hear how focusing on problems over passions helped David build a scalable business, why mastering sales and systems is non-negotiable, and how simple solutions can lead to massive wins. It’s a candid, practical conversation filled with hard-earned insights and real-world strategies you can apply today.Ready to learn the mindset shift that took David from door-to-door hustle to industry leader? Hit the play button at the top of the page and dive into this powerful interview- your next breakthrough might be hiding in a problem you haven’t solved yet.Want to learn more about David’s journey and connect directly? Check out his LinkedIn profile to see what he’s building and sharing now.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stuck in a growth rut and not sure why your business momentum suddenly flatlined? It’s easy to blame the algorithm, the market, or timing. But what if the real issue is something you can fix?In this episode, Omar shares a practical framework for diagnosing plateaus and reigniting progress - without burning out or blowing your budget.You’ll explore the deeper reasons businesses stall, and learn how to spot the signals, shift your strategy, and run simple experiments that get things moving again. Whether you’re just feeling stuck or deep in a slowdown, this lesson gives you tools to reset and rebuild momentum.Ready to move past the plateau and get your business growing again? Hit the play button at the top of this page and dive into a results-driven episode that could spark your next big breakthrough.MBA890 Must Read: The Hard Thing About Hard Things by Ben HorowitzWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.