The case for good jobs — and why they're good for business too | Zeynep Ton

Who gets to be an entrepreneur? Saamra Mekuria-Grillo says the image we most commonly see — a guy in a hoodie — is a limiting representation of entrepreneurial success. She highlights the importance of young Black people seeing entrepreneurship as a possibility for themselves and explains the key to making the field more inclusive. After the talk, Saamra joins Modupe for a conversation about how she got into this work.

Africa's smallholder farmers feed millions of people and uplift economies, yet they often lack the basic resources needed to thrive, says agricultural scientist and policymaker Agnes Kalibata. She outlines how to empower these farmers with better tools, climate resilience strategies and market access — so they can continue to nourish humanity while caring for the planet. After the talk, Modupe paints a picture of what these ideas look like in action. 

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI. After the talk, Modupe dives into what this could mean for the rest of your life — on and offline. 

When we avoid feeling awkward, we often miss an opportunity for growth, says workplace performance expert Henna Pryor. She shares tips on embracing discomfort for the sake of self-betterment and shows how pushing past the "cringe chasm" — the gap between how we perceive ourselves and how others see us — can open up chances to get ahead at work and in life. After the talk, Modupe shares wisdom on how to get over the fear of being cringe.

How do you get what you want out of a negotiation? United Nations negotiation trainer Alex Carter says the best methods center on recruitment, not rivalry. Whether you're asking for a raise or resolving a family dispute, she offers five simple tips for a successful discussion — starting with one powerful question. After the talk, Modupe shares tips on starting the conversation. 

Many of the jobs that keep the world running — like cleaning bathrooms, picking up trash, caring for the elderly — pay so poorly that workers can barely make ends meet. Nonprofit leader Zeynep Ton is intent on changing that, showing why everyone wins when companies pay their people livable wages and offer opportunities for growth. After the talk, Modupe digs into why money shouldn’t be spent solely on recruiting, training and hiring new talent — but also investing in existing employees. 

Jay Bailey says so many ideas never see the light of day because entrepreneurship has a problem of belonging. He shares how a chance encounter kicked off his own journey to becoming an entrepreneur and advocate for Black-owned businesses — and shows how anyone can unlock untapped potential. After the talk, Modupe reflects on how having space to explore your talent can actually help you realize your dreams.

Leadership isn’t a title; it’s a verb that requires action, says youth empowerment advocate Mohan Sivaloganathan. Drawing on his experience as the CEO of a nonprofit, he shares surprising lessons on adaptability and accountability, showing why truly effective leaders listen to the voice of younger generations. After the talk, Modupe reflects on how her classroom leadership style changed after the pandemic. 

Vigilance. Grit. Resilience. Valerie Montgomery Rice, the president and CEO of Morehouse School of Medicine, shares where she learned these key qualities of successful leadership, offering three lessons for anyone who wants to overcome their fears, stand up for what’s right and build opportunity for all. After the talk, Modupe urges us all to tell our own stories.

What's the most important thing to look for when applying for a new job? Entrepreneur Marion Campan advocates for a focus on company culture above all else. She offers practical strategies for evaluating companies before accepting a new position — including how to ask the right questions about values, feedback and expectations — to help job seekers find positions where they can thrive. After the talk, Modupe models some questions to ask that help reveal what it’s like to work at an organization — before saying yes to a new job.