Success Stories Ep 92 - "Marketing Human Connection"

If there's one person who is quietly churning out amazing entrepreneurial ideas to help people in the decorate apparel and promotional marketing spaces, it is our guest today, Tony Wavering. Tony is fantastic at gathering information, analyzing the situation, and then building something that capitalizes on an opportunity to help and serve others to make their work smoother. He is absolutely not afraid to put in the work and get the best people to help him along the way. On today's Success Stories podcast, we'll speak to Tony regarding what he's built, what he's building, and probably something about the future. You aren't going to want to miss this episode.

Do you need more sales? Is your marketing not up to stuff to generate interest in leads? If that sounds familiar, then today's Success Stories guest Bill Petrie with Brandivate will be just the ticket. For years, Bill has been actively helping companies succeed in educating the promotional products industry with his blend of humor, unique perspective and clarity of thought. He is one of the industry's leading sales thought leaders. This episode is one you're going to recommend to your staff and probably listen to more than once. So get your pin ready!

Many people talk about growing their business into success, but on today's Success Stories podcast, we'll talk to a young entrepreneur who is doing that literally. Zeke Chapman owns Magnolia Loom, a completely vertical operated apparel business in Georgia. This company is unlike any other you may have heard of. It sources the cotton from local farmers, mills the fibers, spins it into yarn, creates the shirts, dyes the garments, and then ultimately prints the shirts. How does that happen? We'll learn about that and more on today's show. So grab a cup of coffee and a pen and get ready to take some serious notes.

100 episodes, we've hit our bingo card milestone! And with this episode, you are in for a real treat. So Jason Peters, with S&S Activewear, is on the show today to chat about his career and also thoughts regarding the industry. Jason's been around the block, and he's been in the industry for over 25 years, holding various production leadership and consulting roles. Currently, he's the manager of the Embellishment Solutions team at S&S. So what does that mean? What does he think about the industry? How can he help your shop? We'll explore all of that on this episode of success stories.

It's time for another episode of success stories today. We're thrilled to have Charlie and Nathan Belz with us, and they're not just any couple, they're the dynamic duo behind Impress Designs in Carrollton, Texas, with a sprawling, 90,000 square foot facility, they've taken the decorated apparel world by storm!Join us today as we dive into their story from the family legacy to the innovative spirit that drives their business, you're not going to want to miss this one. 

On today success stories podcast, we'll discuss the world of headwear with Ty Kain of Crafted MFG in Denver. Ty is an expert on headwear trends and decoration styles. So if this is your jam, you're going to want to perk up and tune in embroidery, PVC patches, DTF -- he's done it all since 2016 and we're going to talk sales, decoration techniques, and, of course, tons of other stuff.

How is your sustainability program? Well, we all talk about the three R's: reduce, reuse and recycle. One apparel decorator has expanded that mantra to new heights. I'm talking about Alex Eaves with Stay Vocal. His company is a Green America certified reuse apparel brand.Stay vocal uses apparel, and creates new products for its apparel line. And we'll learn more about what Alex is doing with his company, and how you can maybe rethink ways you can incorporate new sustainable ideas into your business on this episode of Success Stories!

Many people in this industry dream of building something special. On today's Success Stories podcast, we'll chat with James Bowens with Print Villains in Booneville, Mississippi about just that. James has been in the industry for a bit and has started sold and started over with a few businesses. And today we're gonna chat about inspiration sales, the importance of getting great employees, and much more. So if you're building something along those same lines, this is one episode that you don't want to miss.

They say it takes one to know one. Well, we'll prove that theory today as JJ McCampbell is our guest on the Success Stories podcast! JJ has been helping shops with their artwork, separations and screen printing for decades, and has quite a number of shops go to person for any type of separation. On today's show, we'll chat about art, dialing in processes, and maybe even some future stuff, too. So stay tuned for a great show that you don't want to miss!

Sometimes you bump into people on the same wavelength as you. Today on the Success Stories podcast, we'll chat with Christie Shellenberger and Jeremy Ray, with Rock Hill Screenprinting in Rock Hill, South Carolina.Rock Hill Screenprinting is the sustainability minded shop, and Christie and Jeremy have a great industry podcast called Last Call for Plastisol. We'll get into both of those topics and more on this episode. So get ready to have fun discussing exciting things with these two dynamos!