Studio Sessions (A Pottery Podcast)

Will Donovan talks with Jennifer Ekeleme, co-founder of Earthen Tide Studios, about her path from brand and marketing strategy to clay, and how that experience is shaping a new ceramics space with her sister and business partner In this episode Will and Jennifer dig into the realities of launching a studio, from commercial real estate and build-out decisions to community programming and membership models. Jennifer also shares the bigger vision behind the studio: making creativity a real part of adult life, not just a hobby.Key topicsJennifer Ekeleme’s background in brand and marketing strategyShe shares how her career in multicultural marketing, brand consulting, and audience development taught her to think in frameworks, positioning, and business structure.Her past experience is now feeding directly into how she builds Earthen Tide Studios.Why success and fulfillment are not the sameJennifer explains that even meaningful, high-performing work in New York no longer matched the relationship she wanted with work.She wanted slower time, more creativity, and a more hands-on way to make things.How pottery became a catalystShe started taking pottery seriously in 2025 and quickly realized the practice was transforming her mentally and emotionally.Clay became more than a hobby. It became a sign that she wanted to build a different life.How Earth and Tide Studios startedAfter moving from Brooklyn back to Durham, Jennifer and Christina took a pottery class together and immediately began imagining the improvements they wished the studio had.That led to a spontaneous decision to explore opening their own space.Commercial real estate is its own obstacle courseJennifer describes the gap between finding a space and actually securing it.Due diligence, lease negotiations, environmental review, and landlord timelines all became major lessons.A first attractive space turned out not to be the right fit once the real numbers and constraints were clear.What the studio needs to serve its communityEarth and Tide is being designed with nearly equal space for wheel throwing and hand building.The team also wants a third space where people can rest, sketch, drink, and connect without leaving the studio.A membership-first modelJennifer says the numbers pushed them toward a membership-heavy structure to create more consistent revenue.They are also considering flexible uses for the space, including workshops, classes, and possible subletting to other businesses.Community building as a core business strategyJennifer has been intentionally embedding herself in downtown Durham and attending city council meetings to learn what affects small businesses.She sees civic engagement, local business relationships, and community partnerships as essential, not optional.Practice is the pointOne of the studio’s guiding principles is that people should not be rushed toward finished pieces.Jennifer wants the space to support repetition, ritual, and comfort with the messy middle of creative work.Teaching and instruction matter as much as makingThrough pop-up workshops, Jennifer learned that many beginners want direct guidance and specific instruction, not total creative freedom.That insight is shaping how the studio will teach once it opens.To learn more about Jennifer and her Christina's progress with Earthentide studios visit their instagram page:  / earthentidestudios  And their website:https://www.earthentidestudios.com/To learn more about joining the Mathom Maker's Guild where you can get more conversations like this, workshops, and creative community- visit:https://mathomhousestudios.com/pages/...

How do you build a pottery business that supports your creativity instead of draining it? In this episode, potter Catie Miller joins Julie Hamer to talk about finding a sustainable balance between making what sells and making what you love. Catie shares how she learned to approach wholesale selectively, why she focuses on products that are easier to make and ship, and how tracking costs and sales helps her make better business decisions. She also explains how bestsellers can create room for experimentation, and how to recognize when a popular product is no longer worth making. They discuss pricing, rising material costs, planning inventory for art markets, and building an online sales strategy around in-person events. Catie’s advice is both practical and encouraging: make a plan, leave room to adapt, and remember that starting over doesn’t mean starting from scratch. A thoughtful conversation for potters, makers, and artists looking to build a more sustainable creative business without losing their artistic voice.

Most pottery tools are stuck in the past. Nikolai Busch, a former engineer turned ceramic innovator, reveals how he's bringing groundbreaking design, craftsmanship, and affordability to the ceramic world with his new line of modular, razor-sharp tools. If you're ready to upgrade your studio with tools built to perform, last, and evolve with your craft, this is the episode for you. Nikolai shares his inspiring journey from blending engineering with clay, to risking everything to launch Buschcraft Tools just months after defining his path on a bold leap of faith. Discover how his long-standing passion for ceramics and design philosophy shaped tools that feel as good as they look, and how he’s disrupting the industry’s traditional pricing model by emphasizing value and accessibility. You'll discover:* How Nikolai’s diverse background in industrial tech and pottery converges into innovative, modular tools designed for every skill level.* The detailed craftsmanship behind the Dragonfly and Forge tools, inspired by precision instruments like pens and drafting tools.* The vision of creating a brand that encourages experimentation and customization empowering potters to craft with confidence.* The importance of community, industry presence, and slow, steady growth in building a lasting brand.* The future expansion of modular blades, tips, and accessories tailored to all kinds of ceramic carving jobs.This episode underscores why embracing risk and craftsmanship can revolutionize your studio and how thoughtful design and genuine value open new horizons for makers worldwide. If you're passionate about evolving your pottery practice or want tools that truly serve your creative journey, you’ll find this conversation both inspiring and practical. Perfect for potters eager to innovate, entrepreneurs dreaming of building a thoughtful brand, and anyone fascinated by the blend of engineering and artistry.Want the tools for yourself? You can purchase the Dragonfly Tool System, The Forge Tool System, and more of Buschkraft's product catalogue at Clay-King.comWant to see more of Nicholai? Visit buschkraft.shop and @busschraftstudio to see Nikolai’s tools and designs in action.This episode was produced by Mathom House Studios.

Dive into the vibrant world of ceramics with Will Donovan as he sits down with Summer Whiteside! In this captivating episode, Summer reveals her artistic journey from college curiosity to a thriving full-time studio. Discover the secrets behind her mastery of underglazes and surface decoration, and learn about her groundbreaking course, "Pottery in Modern Media: Turning 2D Concepts into 3D Creations." Whether you're an aspiring potter or a seasoned artist, this episode offers invaluable insights into the art of storytelling through ceramics and the business of creativity. Tune in for a dose of inspiration and practical wisdom on turning passion into a sustainable craft!

In this episode, Julie and Will discuss the importance of holiday preparations for potters, emphasizing the need for early planning and effective marketing strategies. They explore the benefits of text marketing, balancing wholesale and retail, and innovative customer service practices. The conversation also touches on creative holiday ideas, navigating art markets, and identifying green and red flags for market participation. Finally, they compare the effectiveness of product launches versus discounts, concluding with key takeaways for potters to enhance their holiday sales. Happy Holidays and happy creating!

Join hosts Will and Julie as they delve into the world of pottery wholesale, sharing insights on how to transform your studio practice into a thriving business. Discover strategies for managing large orders, maintaining creative freedom, and ensuring profitability. Whether you're a seasoned potter or just starting out, this episode offers valuable tips on navigating the challenges and rewards of wholesale pottery. Tune in to learn about pricing strategies, client relationships, and the importance of setting boundaries to prevent burnout. Perfect for anyone looking to expand their pottery business and reach new markets. #PotteryBusiness #WholesaleSuccess #StudioSessions

In this conversation, Delvin shares his journey from a military career to becoming a product marketer for Speedball ceramics. He discusses the slow evolution of pottery tools, the importance of community feedback in product development, and how education plays a crucial role in ceramics. Delvin also highlights the intersection of art and functionality, particularly in the context of military experiences and artistic expression. The conversation emphasizes the significance of innovation in pottery tools and the future of ceramics as an accessible art form. In this conversation, Delvin discusses his journey in ceramics, the significance of craftsmanship, and the role of community in supporting artists. He shares insights into product development at Speedball, the evolution of his smiley face logo, and the importance of quality and consumer needs. Delvin also emphasizes the influence of social media on artists and the creative process behind his candy-themed artwork. He encourages artists to explore their unique paths and engage with the ceramic community.TakeawaysThe pottery industry evolves slowly, often through incremental changes.Community feedback is essential for product development in ceramics.Education in ceramics can be challenging but is crucial for skill development.Artistic expression can thrive even in military environments.Innovative tools can help lower the barrier to entry for new potters.The relationship between art and functionality is vital in product design.Listening to artists' needs can lead to successful product reformulations.Transitioning from military to art can provide unique perspectives.The importance of mentorship and teaching in the ceramics community.Art is a journey that requires patience and practice. Craftsmanship enhances appreciation for handmade art.The smiley face logo symbolizes resilience and positivity.Quality products are essential for artists at all levels.Community support is vital for artistic growth.Social media plays a significant role in an artist's visibility.Clay bodies and surface preparation are foundational in ceramics.Artistic themes can evolve from personal experiences and interests.Engaging with brands can lead to sponsorship opportunities.Artists should be conscious of their online presence.Creativity thrives when artists explore diverse influences.Chapters00:00 From Military to Ceramics: A Unique Transition46:59 Community Engagement and Product Development49:23 Listening to Artists: The Underglaze Reformulation52:13 Building Relationships: Speedball's Artist Network54:40 Education and Accessibility in Ceramics59:48 Innovative Products: The Boss Ribs01:02:16 Quality and Problem Solving in Product Development01:13:53 Future Directions and Community Impact01:21:54 Innovative Tools for Pottery01:25:19 Essential Pottery Toolkit01:28:27 Product Development and Community Feedback01:32:33 The Importance of Visibility in Art01:40:51 The Candy Parody: A Unique Artistic Expression01:45:24 Engaging with the Artistic Community

In this episode of Studio Sessions, host Will interviews Hope Limyansky-Smith, a high school ceramics teacher and studio potter. Hope shares her artistic journey, her mission to inspire joy through her work, and the evolution of her artistic voice. She discusses her creative process, teaching philosophy, and the balance between teaching and making pottery. Hope emphasizes the importance of community in ceramics and reflects on her experiences in workshops and the connections made with other potters. The conversation also touches on classroom management, cleaning procedures, and the tools essential for teaching pottery. In this engaging conversation, Will and Hope explore the intricate relationship between pottery, teaching, and social media. They discuss the importance of surrendering to the creative process, the impact of social media on teaching methods, and the value of building a community within the pottery world. Hope shares her journey of content creation, unexpected connections, and the significance of brand partnerships in her career. They also touch on the balance between teaching and social media, essential tools for potters, and offer encouragement for newcomers in the pottery community.Chapters00:00 Introduction to Hope Limyansky Smith02:16 Hope's Artistic Journey and Mission05:10 The Evolution of Hope's Artistic Voice08:15 The Impact of Teaching on Artistic Development10:51 The Process of Carving and Creative Intent13:16 The Meaning Behind Hope's Work16:22 Teaching Philosophy and Classroom Management19:12 Cleaning Procedures and Classroom Essentials33:19 Empowering Student Responsibility in the Classroom37:15 Flexibility in Teaching Ceramics38:57 Building Confidence in New Processes40:01 The Fulfillment of Teaching42:09 Balancing Teaching and Making47:21 Community Engagement Through Workshops54:29 The Impact of Social Media on Teaching58:27 Defining Success in Social Media01:00:55 Encouragement for Social Media Beginners01:02:52 Unexpected Opportunities from Social Media01:07:39 Cultural Impact of Ceramics and Celebrity01:09:40 Navigating Brand Partnerships in Ceramics01:12:23 Balancing Teaching and Social Media01:14:39 Favorite Tools and Surprising Discoveries01:17:36 The Importance of Community and Connection01:23:10 Rapid Fire Insights on Pottery01:28:33 Looking Ahead: Excitement for the FutureTakeawaysHope's mission is to spark joy in others through her art.Her artistic journey began in high school, where she found her passion for ceramics.Teaching and making pottery are intertwined in her life.Hope emphasizes the importance of community in the ceramics world.She believes in giving students creative freedom in their projects.Cleaning procedures are crucial for a successful ceramics class.Hope's artistic voice has evolved significantly since college.Balancing teaching and making requires setting realistic expectations.Hope encourages students to appreciate art beyond just technical skills. Surrendering to the creative process can lead to beautiful outcomes.Social media can enhance teaching methods by condensing material.Building a community is essential for growth in pottery.Success in social media is subjective and personal.Engagement on social media can influence content creation.Forming connections through social media can lead to unexpected opportunities.Teaching brings joy and fulfillment beyond social media.Essential tools can significantly impact the pottery-making process.New potters should not hesitate to ask questions and seek guidance.Prioritizing downtime is crucial for maintaining creativity and health.Keywordsceramics, pottery, teaching, artistic journey, creative process, community, education, balance, carving techniques, student engagement, pottery, social media, teaching, community, content creation, brand partnerships, ceramics, pottery tools, creative process, pottery education

In this episode of the Pottery Podcast, hosts Will and Julie discuss the journey of becoming a full-time potter, emphasizing the importance of setting clear and realistic goals, navigating the transition from part-time to full-time work, and exploring various revenue streams. They also touch on the significance of outsourcing, maintaining a balance between creativity and business, and avoiding burnout. The conversation highlights the joy of creation and the fulfillment that comes from seeing one's ideas come to life.

In this episode of Studio Sessions: A Pottery Podcast, hosts Julie and Will discuss the challenges potters face with material shortages, particularly in clay and glazes. They explore the importance of adaptability and resourcefulness in finding alternatives, testing new materials, and embracing change in their creative processes. The conversation highlights the significance of community support and available resources for potters navigating these challenges.