Gamification in Healthcare: How Two Founders Are Using Games to Heal

Think crowdfunding isn't for healthcare? Think again. Join us for a Masterclass with Jim Iversen, CEO & Co-founder of Sen-Jam Pharmaceutical. A long-time member of our StartUp Health community, Iversen reveals how he raised over $3 million through platforms like Red Crow and WeFunder. In this episode, you'll learn: Crowdfunding platforms best suited for health startups Strategies for launching a successful campaign Creative investor incentives, including fractional patent royalties Building a communication strategy to retain investors This episode is perfect for you if: You're a health entrepreneur seeking funding You're curious about alternative funding methods You're interested in learning from a successful crowdfunder Get ready to unlock the power of crowdfunding for your health startup! Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

Tired of overblown claims about AI in healthcare? This episode dives into the real, impactful ways AI is transforming patient care. Join us as we chat with founders in the StartUp Health community who are using AI to improve healthcare for patients and providers: Jerrod Ullah, HealthTalk A.I.: Hear how his experience as an ICU nurse fueled an AI platform that boosts engagement for both patients and providers. Kavi Misri, Hibiscus Health: Discover how their end-to-end solution empowers people with metabolic conditions to take control of their health. This episode is for you if: You're curious about the practical applications of AI in healthcare. You want to hear inspiring stories from healthcare entrepreneurs. You're eager to learn how AI can improve patient outcomes. Get ready for a refreshing take on AI in healthcare! Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

In this week's StartUp Health NOW episode, we’re talking about work. Specifically the digital health workforce, and we’re talking with the one and only Polina Hanin, Senior Principal & Head of Development at Aequitas Partners. Here at StartUp Health, we had the pleasure of working with Polina for several years, and it's unlikely anyone has a better grasp on the digital health ecosystem. She’s worked with hundreds of founders and executives across healthcare. When she moved over to Aequitas, an executive recruiting firm in the digital health space, we knew she was going to continue to help a lot of people. One thing she did, and the reason behind this interview, is launch the industry’s first – and certainly most comprehensive – workforce survey. If you work in digital health, you’ve probably seen information about it in your inbox. In our conversation, which took place at ViVE in Los Angeles, we get into exactly what Polina has learned after four years of conducting this workforce survey. Particularly of interest were the trends around remote work compensation, attitudes towards hiring remote workers, and how work priorities shift as we age. Lets get right into it. Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

As a healthcare startup, you can have the best idea in the world, but if you don’t have the capital to hire the right people, build your product, and survive a long sales cycle, you’re unlikely to have a huge impact. To put it simply, raising funds has been challenging for health startups over the last couple years. In this StartUp Health NOW episode, we dive into the realm of funding challenges – and despite the hurdles, we bring you tales of hope and inspiration from two founders who successfully raised significant early capital. First up is Matt Swanson, CEO & Co-founder of Reciprocity Health. Reciprocity Health – which joined the StartUp Health community in 2023 shortly after their launch – offers personalized digital programs with financial incentives for completing health actions, aiming to improve patient engagement. Despite being in business for just one year, Swanson and his team secured more than $5 million in funding to expand their innovative financial incentive program. Swanson shares the critical elements that paved the way for their successful first raise. Next, we sit down with Anton Kittleberger, Co-CEO & Co-founder of 9amHealth. 9amHealth – which joined StartUp Health in 2022 – offers comprehensive care for chronic conditions like diabetes, hypertension, and obesity through a virtual clinic. Kittleberger and his team recently closed a substantial $9.5 million Series A extension, leveraging a unique leadership structure and capitalizing on emerging trends in the healthcare market. Discover how they navigated the challenges and capitalized on opportunities to propel their virtual clinic for cardiometabolic conditions to new heights. Join us as we uncover the strategies, insights, and stories behind these funding successes. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable lessons and inspiration for anyone navigating the healthcare startup landscape. Tune in and get ready to be inspired! Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

On today’s StartUp Health NOW episode we're bringing you an excerpt from a recent StartUp Health Masterclass featuring Lee Shapiro, the managing partner at 7wireVentures. Very few people, if any, have the experience and market understanding that Lee Shapiro has. As we’ll get into in the conversation, he’s been an investor as well as an operator, guiding Allscripts and then Livongo. More than that industry expertise, however, we appreciate Lee’s ability to put work and life in perspective. He’s become a real sage, and in this Masterclass he shares wisdom on how to thrive and grow even when the markets are constrained. The Masterclass was held in front of a live virtual audience of around 40 founders from the StartUp Health community. Towards the end of the class we opened up the line for questions, so you’ll get to hear Lee’s practical feedback to founders working in the trenches. This session was so rich with insights and takeaways that we turned it into a video and a blog post as well. The video breaks down Lee’s 21 top insights from the session, so if you want to skim through those, head over to StartUp Health TV on YouTube. Enjoy the Masterclass. Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

This week on StartUp Health NOW, we have again handed over the microphones to two members of our Health Moonshot Impact Board and having them interview each other. At one end of the table we’ve got Margaret Laws, CEO & President of HopeLab, former Director of Innovations for the Underserved at CHCF, and Founder of the CHCF Health Innovation Fund, and at the other end of the interview table is Shirley Bergin, Senior Advisor at ARPA-H, Former CMO/COO of TEDMED, and Advisor to Ellipsis Health and Cure. The goal of the conversation was simply to hear about the latest projects and passions of two of the most influential and interesting people in health innovation. In the interview, which took place in person at the Lake Nona Impact Forum in Florida, we cover a range of topics, from youth mental health, to the role of AI in diagnostics, to education to address global gaps in the healthcare workforce. Margaret Laws and Shirley Bergin are thought leaders in health innovation, but they’re also deeply involved in directing funds towards promising programs, so it will be interesting to see how their curiosities and passions as played out here will lead to concrete moves in the future. Enjoy the conversation. Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Passionate about Type 1 diabetes? Learn how you can get one of the last spots in our T1D Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

Welcome back to StartUp Health NOW! We think it’s fair to say that when people think of StartUp Health, they think about entrepreneurs and founders. Over the last 12 or 13 years we’ve supported more than 500 health tech startups and nearly 1000 founders, many of whom have been featured on this show. Perhaps less well known is what happens behind the scenes at StartUp Health. In this episode we pull back that curtain a little bit, particularly as it pertains to our Health Moonshot Impact Board. We’ve got this advisory team of about 17 amazing individuals across multiple disciplines. These are people like Dr. Toby Cosgrove, former head of the Cleveland Clinic; Chuck Henderson, the CEO of the American Diabetes Association; and Sue Siegel, former head of GE Ventures – just to name three. You can see the whole Health Moonshot Impact Board here on our website. Recently, we brought together our Health Moonshot Impact Board in real life at the Lake Nona Impact Forum in Florida. Not only did the team get to learn from luminaries like Jeff Bezos, David Feinberg, and Peter Lee, but they got to go deeper on ideas with one another. In the spirit of encouraging a more radically collaborative impact board, we decided to flip the script a bit and have members of our board interview one another for this podcast. The hope was that this would lead to some unexpected lines of questioning and some uniquely candid moments. The first conversation in this series is between Esther Dyson, legendary angel investor and founder of Wellville, and Roger Jansen, PhD, the Chief Innovation & Digital Health Officer at Michigan State University Health Care. The conversation was just as wide-ranging and unstructured as we hoped it would be, and it touched on some incredibly powerful topics. We hope you enjoy. Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Passionate about Type 1 diabetes? Learn how you can get one of the last spots in our T1D Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

Because of the nature of the work we do at StartUp Health, we’re often dealing with bleeding-edge ideas and technologies. Just last week on the show we talked to a founder creating what could be the smallest implantable devices on the market. Others are working on molecules that could cure diseases. But there’s another kind of innovation that we’re equally passionate about at StartUp Health. That’s the kind of business model innovation that brings the best care and technology already available to new places and new people. There are many vulnerable communities that don’t get to benefit from the latest technical advances and it takes creative founders to bridge the gap. Today on the podcast we’re highlighting two such founders. The first is Shruti Gurudanti, the CEO & Co-founder of Televëda – a member of the StartUp Health community since 2021. Gurudanti and her team are working with Native American veterans with the goal of lowering rates of suicide and suicidal ideation. They’ve got a tech platform that enables community building and telemedicine-style services, but what Gurudanti has found is that sometimes the most meaningful change is something basic: building trust with communities, particularly those long ignored. After the conversation with Gurudanti we’ll hear from Kehlin Swain, CEO & Co-founder of Greens by Xplosion Technology, a member of the StartUp Health T1D Moonshot Community. Greens is an app designed to help vulnerable communities – particularly Black and Brown communities in the American South – manage diabetes in a culturally competent way. The app is called “Greens” in honor of one of the biggest cultural disconnects a family member faced as he navigated changing his diet after a diabetes diagnosis. The common thread between Gurudanti and Swain is using the best tech of today to meet people where they are and to really understand what’s holding them back. Sometimes it’s something basic, like improving internet access or tech literacy, or bringing basic accountability to disease management. Let’s get into the interviews, recorded live at a recent health tech conference.   Innovating in Alzheimer’s disease? Learn how you can join our new Alzheimer’s Moonshot. Passionate about Type 1 diabetes? Learn how you can get one of the last spots in our T1D Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

When it comes to health technology, often the next big thing is really, really small. Our guest on the show this week, Dr. Will Hendren, has seen personally that when it comes to implanting a medical device in the body, size matters. Dr. Hendren spent decades as a surgeon working with rescue devices like pacemakers, which themselves have evolved from being the size of a pack of cigarettes to being smaller than a triple A battery. It doesn’t take a degree in biomechanical engineering to appreciate that you want a lower profile machine sitting next to your heart. Now, with his company Qura – a member of the StartUp Health community since 2016 – Dr. Hendren is taking that concept to the next level. He and his team are the leading edge of miniaturizing medical devices to such an extreme degree that it opens up a whole new market for remote patient monitoring. In our interview we’ll talk about how Dr. Hendren and his team have built an implantable the size of a vitamin that can take blood pressure readings passively and transmit that information to the patient and their caregiver wirelessly. We’ll talk about some of the tiny tech that it was necessary to invent in order to make this breakthrough possible, and we’ll talk about how remote monitoring at scale could be a gamechanger for hypertension and heart disease, which are two of the top causes of death globally. Let’s get into it! Innovating in Alzheimer’s disease? Learn how you can join our Alzheimer’s Moonshot. Passionate about Type 1 diabetes? Learn how you can join our T1D Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion

At StartUp Health, we get the pleasure of talking with many, many founders of healthcare startups. It’s a perk of the job, because each founder, each new idea, inspires us and gives us hope that we’re on the cusp of some major breakthroughs. Then reality sets in, and we’re reminded just how hard it is to go from an idea – even a brilliant one with validation – to commercialization and broad use. It’s one thing for a founder to find a single clinic to use their platform or device, but a common question is: How do you get your startup adopted at a large hospital, or better yet, a hospital system? Do you just call up the Chief Digital Officer, or Chief Innovation Officer, and they’ll get it sorted? Not exactly, according to our guest today. For one thing, the role of hospital’s Chief Digital Officer has changed dramatically. Sara Vaezy is Executive Vice President and Chief Strategy and Digital Officer for Providence, where she is responsible for system strategy and digital innovation for the integrated delivery network (IDN), which includes 52 hospitals and 1,085 clinics and serves over 5 million unique patients. So, how can a startup work with a hospital system effectively? What do hospitals look for in a startup and what are some of the red flags for a project that’s going nowhere? And what are the greatest pain points for which hospitals are actively seeking solutions? To answer these questions, we invited Vaezy onto a Masterclass, which are virtual sessions we hold in front of a live audience of founders from the StartUp Health community. We’ve cut the session down to share the highlights with you, and we’ve included some of the founder questions from the Q&A as well, since they are very practical and relevant. Let’s dive in! Innovating in Alzheimer’s disease? Learn how you can join our Alzheimer’s Moonshot. Passionate about Type 1 diabetes? Learn how you can join our T1D Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion