Sports Innovation Lab Fluid Fan Podcast

This week's Fluid Fan Podcast Episode focuses on creating a more sustainable sports industry for the future. Angela Ruggiero is joined by Chris Chandler the Executive Director, Dow Great Lakes Bay Invitational & Sports Solutions at Dow to discuss our latest piece of research, "Getting Into the Game: Sports Responsibility to Our Planet." Chris will break down the key findings in the report, and explain why the industry needs to take action now. Dow has been championing sustainability for over 30 years, and Chris highlights the company's mission to be completely carbon neutral by 2050 and will showcase some key partnerships like the LPGA and the Jaguar TCS Racing team of Formula E. Hear about all that and more on this jampacked episode of the Fluid Fan Podcast.

On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Phil Cook, CMO of the WNBA to discuss all things marketing and innovation. Phil will discuss the success of the league's 25th season, the recent capital raise of $75 million, the league's recent innovative partnerships, and the power of the players' voices and platforms. Hear how the league is working to create a more accessible and better experience for its fans, and how the league is leaning into purpose-driven conversations. Phil touches on what the future of the league could hold and gives a preview into WNBA All-Star Weekend in Chicago.

On this special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Sports Innovation Lab's CMO Gina Waldhorn and Director of Product Molly Tissenbaum to discuss the groundbreaking piece of research The Growth of the Women's Sports Community: Powered by The Fan Project. The second iteration of our Fan Project research is all about the business case and the brands that are set to succeed in the women's sports industry. Released on the 50th Anniversary of Title IX in the U.S., the report is emblematic of the sports industry's continued investment and growth of women's sports. Learn about our new Community Growth Score metric and how the largest-ever observational research study on the spending habits of fans of women’s sports to date can improve your business.