The Algorithm Ate My Homework: Simplifying Social Media for Real Estate Agents & Entrepreneurs

DOWNLOAD THIS EPISODE'S LOL: https://lol.thesimpletouches.com/offload-edWATCH ON YOUTUBE: https://youtu.be/FKlvDhXzHjkEd Stulak got fired by a client over text at 8pm, and he was completely fine with it. My most listened to guest from last year is back. Ed is a New Jersey agent with Real and author of Expose Yourself. This time we went deeper: why the less he sells, the more he converts, the difference between content that performs and content that converts, how he uses Instagram to start local conversations on purpose, and what agents will need internally to thrive five years from now.We cover:Why detaching from the sale raises conversionWhat to do when a client fires youRaw content vs polished AI contentContent that performs vs content that convertsWhy quietly successful people are good at saying noListening to your body and resting on purposeBuilding credibility from scratch with one content themeFollow farming: local Instagram outreach that starts conversationsAttention vs access, and how access is earnedThe 33% rule and finding your peopleWhat agents will need internally in five yearsPractical ideas for any agent, entrepreneur, or business owner growing their brand online.🎁 Try HighLevel FREE for 1 month: https://www.gohighlevel.com/thesimpletouchesCHAPTERS 00:00 Ed gets fired by text 00:38 The new LOL download 01:41 Welcome back, Ed 02:17 What year-ago Ed didn't understand about success 04:10 The less I sell, the more I sell 07:10 Where the mindset shift came from 08:10 The 8pm text 10:56 Attracting the right clients through social 11:38 The chicken in the snowstorm 14:13 AI video, AI twins, and staying real 17:43 Content that performs vs content that converts 22:33 What quietly successful people do differently 23:12 Getting good at saying no 27:44 Listening to your body 33:01 Starting over: building credibility first 34:13 Sponsor: HighLevel 35:19 Figuring out what you want to be known for 38:35 Follow farming and video DMs 41:37 Attention vs access 47:48 The 33% rule and who sharpens Ed's thinking 50:57 How Ed met his best friend and his coach 56:08 No circle yet? Where to find your people 59:24 What agents will need internally in 5 years 01:05:26 What's next for Ed🎁 Brought to You By HighLevel Run your CRM, email, SMS, automations, calendars, and AI in one platform. 👉 First month FREE: https://www.gohighlevel.com/thesimpletouches🔗 CONNECT WITH ME: Tamany HallInstagram: @realestatesocialstrategistWebsite: https://www.thesimpletouches.com🔗 CONNECT WITH EDInstagram: @edstulakBook: Expose Yourself, available on AmazonIf this changed how you think about selling, send it to another agent or entrepreneur who needs to hear it.#RealEstateMarketing #RealtorBranding #InstagramForRealtors #RealEstateSocialMedia #PersonalBranding

DOWNLOAD THIS EPISODE'S LOL: https://thesimpletouches.myflodesk.com/offload-melRealtor Melissa Hladyniuk built a recognizable real estate brand ("Mel Sells Island Life") by niching into luxury vacation homes on Instagram, growing organically from ~3K to 7.5K followers in a year. She breaks down her exact real estate social media strategy — niching down without losing leads, her four brand pillars, and using entertaining content to attract clients instead of chasing them.We cover:Why personal branding matters for real estate agentsFinding a niche and building a recognizable brandCreating Instagram content people want to watchGetting comfortable on cameraMelissa's four brand pillarsBuilding relationships through social mediaFinding the right videographerWhy authenticity outperforms perfectionUsing AI for content strategy without losing your voicePractical ideas for any agent, entrepreneur, or business owner growing their brand online.🎁 Try HighLevel FREE for 1 month: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bDCHAPTERS 00:00 Introduction 01:28 What personal branding really means 03:19 Finding your niche without limiting yourself 05:57 Attracting the right clients through content 07:19 Becoming more confident on camera 09:51 Why entertaining content works 11:06 Melissa's four brand pillars 13:33 Creating content consistently 15:46 Networking and collaboration 17:09 Finding the right videographer 19:04 Storytelling through social media 23:40 Why Melissa shifted strategy: YouTube to Instagram 29:21 Creative risks that paid off 32:48 Melissa interviews Tamany 37:42 Should realtors use AI? 44:50 What's next for Melissa🎁 Brought to You By HighLevel Run your CRM, email, SMS, automations, calendars, and AI in one platform. 👉 First month FREE: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bD🔗 CONNECT WITH ME: Tamany Hall Instagram: @realestatesocialstrategist Website: https://www.thesimpletouches.com🔗 CONNECT WITH MELISSAPhone: 361.742.9860 Instagram: @mel_sells_island_life Website: https://melsellsislandlife.com/TikTok: @melsellsislandlifeIf this gave you a fresh perspective on building your personal brand, send it to another agent or entrepreneur who needs to hear it.#RealEstateMarketing #RealtorBranding #InstagramForRealtors #RealEstateSocialMedia #PersonalBranding

In this episode, we’re breaking down a real mistake that cost $125,000 and the lesson behind it that every realtor needs to hear.I’m joined by Paul Bodier, a 30+ year real estate veteran and powerhouse behind Knowledge Real Estate Group, and we get into what actually keeps agents in business through market shifts and what quietly takes them out.We talk about:The difference between “have to” vs “want to” clients (and why it matters more than your content)What to do when the market slows down and deals disappearThe daily activities that actually generate income (not just make you feel busy)Why most agents are talking to the wrong peopleHow to use social media as a tool, not a crutchIf you’ve ever felt like you’re doing everything right but still not seeing results, this episode will probably call you out a little. In a helpful way.This is the kind of advice that doesn’t trend… but it’s what builds a business that lasts.Connect with me:Instagram: https://www.instagram.com/realestatesocialstrategistWebsite: https://www.thesimpletouches.comExplore Social Simplicity:https://www.thesimpletouches.com/social-simplicityConnect with Paul:Phone: 916-919-5775Office: 916-788-8880Email: [email protected]: Knowledge Real Estate Group, Keller Williams Roseville, CA

ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches If your Reels are getting views, maybe even DMs, but your leads seem to disappear the second someone clicks your link, this episode explains why.In this conversation, Tamany Hall sits down with Carter Long to break down the gap most real estate agents ignore: what happens after a Reel performs and before someone becomes a client.They unpack why sending people away to third-party platforms quietly kills conversion, how to move from attention to access, and what it actually takes to turn social media visibility into real buyer interest.This episode covers:   •   Why social media views don’t automatically equal leads   •   The hidden leak between content and conversion   •   How to keep potential buyers inside your ecosystem   •   What agents should rethink about their link in bio strategy   •   The difference between attention and access in real estate marketingIf your content works but your system doesn’t, this conversation will change how you think about social media.ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches

Discover the secrets to building authentic connections in real estate with Chelsea Peitz, a leading voice in social media strategy and personal branding. In this engaging episode, Chelsea shares her journey from real estate to social media marketing, offering invaluable insights on creating content that resonates, builds trust, and drives results. Learn how digital trust can transform your real estate marketing approach and why human-centered content outperforms traditional methods. Packed with actionable advice, including how to navigate algorithms, craft meaningful content, and embrace unique storytelling, this video dives into the essentials of real estate success through authentic engagement and entrepreneurship.Whether you're a seasoned agent or just starting out, you'll gain practical tips to elevate your branding and connect with your audience on a deeper level. Plus, hear Chelsea's candid confessions about her most cringe-worthy social media moments and what they taught her. Don't miss the chance to redefine your content creation strategy and unlock the power of digital trust for real estate success.Join the conversation by sharing your thoughts or connecting with Chelsea Peitz @chelsea.peitz and Tamany @realestatesocialstrategist on Instagram for more inspiration and resources.#engagementtips #contentcreation #digitaltrust #engagementtips #digitaltrustCHAPTERS:00:00 - Intro02:02 - Chelsea's Role in Social Media04:51 - Chelsea's Journey into Social Media11:48 - Timeless Video Principles20:54 - Social Media Hot Seat21:40 - Avoiding Analytics in Social Media23:40 - Understanding August You27:30 - Strategy Behind Key Posts33:20 - ROI of Social Media Explained41:53 - Content as a Contract46:10 - Cringe Marketing Moments48:32 - 5-Piece Content Sequence for Listings55:20 - Chelsea's Question to Me58:32 - Defining Your Personal Brand59:42 - Connecting with ChelseaLearn more about The Simple Touches at www.thesimpletouches.comConnect with Tamany at The Simple Touches on Instagram: https://www.instagram.com/realestatesocialstrategist/

Want to unlock YouTube secrets every REALTOR® should know in 2025? This video is a must-watch for real estate agents looking to master social media strategy, enhance their personal branding, and boost real estate marketing efforts. Join host Tamany, owner of The Simple Touches, as she chats with YouTube expert and real estate coach Loida Velasquez, who shares her journey from new agent to building a thriving platform with over 96,000 subscribers.Loida dives into her unfiltered approach to content creation, authentic engagement, and leveraging YouTube as a real estate marketing powerhouse. Discover actionable tips on using video to attract clients, integrating AI tools like ChatGPT, and crafting SEO-optimized titles and descriptions that keep your videos working for you long-term. Whether you're just starting or looking to refine your strategy, this conversation is packed with insights to take your content to the next level.Learn how Loida's intentional focus on educational and relatable videos turned her into a trusted voice in the real estate community. She also offers practical advice on thumbnail design, repurposing long-form content into Shorts, and growing your audience across platforms like Instagram and YouTube.Stay tuned for expert tips, personal anecdotes, and proven strategies to elevate your branding and entrepreneurship game! Have questions or ideas? Drop them in the comments and join the conversation. Don’t forget to connect with Loida Velasquez on Instagram (@loidaVelas) and YouTube, and follow Tamany on Instagram (@RealtorSocialMediaMarketing) and YouTube for more social media and content creation tips. Let’s make 2025 your breakthrough year in real estate marketing!#leadgeneration #realestateagentbeginner #realestatebusiness #emailmarketingforrealestateagents #prospectingrealestate#digitalmarketing #socialmediamarketing #youtubeseo #realestate #realestatescriptsCHAPTERS:00:00 - Intro00:38 - Who is Loida Velasquez01:42 - Transition from Production to Coaching03:05 - Social Media Presence Before YouTube04:22 - Building Audience from YouTube to Instagram05:36 - Content Repurposing Strategies06:53 - Video Editing Techniques09:46 - Growing as a Realtor on YouTube13:30 - YouTube Video SEO Optimization18:14 - Impact of Buying Fake Views19:55 - Thumbnail SEO Optimization for YouTube25:11 - Ultimate Instagram Overhaul with Simpletouces.com25:40 - Integrating YouTube Shorts into Strategy27:56 - Differences Between YouTube Shorts and Instagram Reels28:51 - Importance of YouTube Hashtags and Tags33:05 - Collecting Leads from YouTube35:00 - Outsourcing Content Creation36:40 - Posting Frequency for YouTube38:45 - Realizing the Importance of Video43:15 - Approaching Brand Partnerships45:33 - Determining Rates for Brand Deals49:17 - Current Projects of Loida50:48 - Where to Find Loida51:21 - Outro

Discover how Chloe Powell achieved $30M in real estate sales from Instagram with just 5K followers! In this engaging conversation, Chloe shares her innovative approach to social media marketing, blending personal branding, authentic engagement, and creativity to redefine real estate marketing. Learn how she uses AI-driven systems, unique community events, and thoughtful content creation to turn followers into loyal clients.Follow Tamany! https://www.instagram.com/realtorsocialmediamarketing/Follow Chloe! https://www.instagram.com/thechloepowell/From Taylor Swift-themed movie nights to Galentine’s Day celebrations, Chloe’s creative strategies prove that building meaningful connections can be both fun and profitable. Whether it’s hosting a high tea or creating relatable social media content, Chloe’s methods emphasize the importance of fostering genuine relationships both online and offline.Get inspired by her journey from a behavioral neuroscience background to becoming a standout luxury real estate advisor, and take away actionable tips on social media strategy, event-based networking, and scaling your business while staying true to your brand. Real estate agents and entrepreneurs alike can find valuable insights on balancing creativity with consistency, leveraging collaboration, and overcoming the challenges of content creation.Leave a comment and share your thoughts! Don’t forget to follow Chloe Powell (@thechloepowell) and your host, Tamany (@realtorsocialmediamarketing), for more insights on real estate marketing, entrepreneurship, and content creation. Join the conversation and start creating your own success story!#realestatemindset #socialmediamarketingforrealestateagents #socialmediaforrealtors #realestatemarketingplanforlistings #clientsatisfaction#instagramthemepages #instagrammarketing #socialmediamanager #digitalmarketing #leadgenerationCHAPTERS:00:00 - Intro01:24 - Chloe’s Production Techniques03:51 - Generating Original Ideas06:38 - Analyzing Competition Strategies11:25 - Engaging Your Online Audience in Person19:44 - Chloe's Career Journey in Real Estate25:15 - Embracing Authenticity in Business29:03 - Creativity and Consistency in Content Creation32:55 - Accountability in Video Production38:17 - Essential AI Tools for Real Estate Agents43:15 - Launch Timeline for AI Program43:38 - Risky Social Media Strategies That Paid Off46:11 - Connecting with Chloe Online46:39 - Outro

Master Instagram in 2025 with these Realtor tips that truly work! 📱 Join Tamany, host of "Simplifying Social Media," as she chats with Ed Stulak, a top real estate expert and social media strategist leading Orbis Group. With over 54,000 Instagram followers, 30,000 Tik Tok followers and accolades like being named a top digital industry hustler by Realtor Magazine, Ed shares actionable strategies for leveraging Instagram and TikTok to take your real estate marketing to the next level.Follow Tamany! https://www.instagram.com/realtorsocialmediamarketing/Follow Ed! https://www.instagram.com/edstulak/ In this engaging discussion, Ed reveals the secrets behind his personal branding success, from authentic engagement to crafting content that converts. Discover how to navigate Instagram as the ultimate digital business card, why consistency matters, and why proactive outreach can make all the difference in building relationships and growing your business. Learn the key differences between Instagram and TikTok, the importance of embracing new features, and how to stay ahead of the curve in 2025 with fresh social media strategies.Whether you're a real estate professional, entrepreneur, or content creator, this video is packed with relatable anecdotes, expert advice, and tips for crafting a personal brand that resonates. Tune in for insights on connecting with your ideal audience, fostering meaningful conversations, and unlocking the full potential of your social media presence.Don’t miss this chance to elevate your real estate marketing game. Connect with Ed Stulak and Tamany to share your thoughts, and let us know your favorite takeaways in the comments below! 🎥✨Follow Tamany! https://www.instagram.com/realtorsocialmediamarketing/Follow Ed! https://www.instagram.com/edstulak/ #leadgeneration #socialmediamanager #socialmediamarketing #instagramads #instagrammarketingCHAPTERS:00:00 - Intro01:22 - Ed’s Team and Production02:15 - Instagram vs. TikTok04:06 - Successful Instagram Agent Strategies06:56 - Importance of Conversations for Conversion08:36 - Instagram Opportunities for Growth14:23 - Impact of Social Media on Ed's Business17:16 - The Importance of Audience Awareness18:54 - Getting Started with Video Content20:57 - Steps to Begin Your Journey24:20 - AI Cut Techniques25:50 - Video Editing Tips27:58 - Exploring Threads30:50 - Identifying Your Content Audience32:08 - Embracing Vulnerability in Content Creation32:54 - Utilizing All Available Tools34:20 - Outbound Messaging Strategies on Instagram36:18 - Outbound Messaging Strategy Summary42:43 - Maintaining Brand Uniformity45:33 - You Are The Brand47:58 - Where to Find Ed48:50 - Connect With Me

Discover the social media secrets realtors MUST know in 2025 to thrive in the ever-changing landscape of real estate marketing. In this engaging conversation, host Tamany of The Simple Touches sits down with Robert Cedeno, founder of Cedeno Realty Team, to unpack proven social media strategies that drive leads, build personal branding, and foster authentic engagement. From innovative home tour videos to mastering content creation for platforms like Instagram, TikTok, and YouTube, Robert shares the exact methods that transformed his business, scaling from 32 to 150 transactions annually.Dive into actionable tips on video editing, staying ahead of trends, and creating systems that nurture leads effectively. Whether you're a seasoned realtor or just starting out, this video provides a roadmap to harness social media for entrepreneurship success. Learn how to stand out in a crowded market, target your niche, and drive tangible results through consistent, value-driven content.Join the conversation by commenting your favorite takeaway and connect with Robert on Instagram to explore more strategies. Don’t miss out on these insights to revolutionize your real estate business in 2025!#leadgeneration #socialmediamarketing #realestatemarketingideas #realestatereels #leadgenerationtipsforrealtorsCHAPTERS:00:00 - Intro00:22 - Robert’s Team Stats03:11 - Robert’s Social Media Growth06:39 - Lead Generation Strategies08:44 - Evolution of Lead Generation10:41 - Standing Out as a Realtor13:46 - Key Metrics to Measure16:03 - Essential Website Pages18:00 - Importance of Niching Down22:00 - Tired of Generic Social Media?22:30 - TikTok Strategies for Realtors23:20 - YouTube for Real Estate Marketing25:37 - Managing Overwhelm in Marketing27:34 - Effective Call to Actions31:00 - Utilizing Leads Effectively33:40 - Timeline for Implementation35:25 - Starting Your Real Estate Journey39:50 - Working with Robert40:55 - Outro

GET 1 FREE MONTH OF MANYCHAT HERE: https://manychat.partnerlinks.io/rbrv4im279uv-ogcg6e Discover how realtor Jimmy Conover generated 600 leads in just 116 days using social media secrets. In this eye-opening interview, Jimmy shares his journey from 0 to 10,000 followers, revealing the strategies that led to $3.4 million under contract. Learn the power of authentic content creation as Jimmy breaks down his three-bucket approach to social media: local content, real estate insights, and personal connection stories. He emphasizes the importance of understanding your ideal customer and crafting content that resonates with their deep pain points and aspirations. Jimmy discusses the evolution of social media marketing, from static images to the game-changing introduction of Reels. He shares valuable tips on leveraging proven prompts from other industries to create engaging content that speaks directly to potential clients. Gain insights into effective lead generation techniques, including the strategic use of story polls, comments, and direct messaging. Jimmy explains how to nurture leads through various Instagram features and the crucial role of personal branding in building trust with your audience. Whether you're a seasoned agent or new to real estate, this episode offers actionable advice on creating a social media strategy that drives results. Discover why knowing your ideal customer is the key to unlocking social media success and how to craft messages that truly connect. Tune in to transform your real estate social media game and learn how to build a thriving online presence that converts followers into clients. #realestateleadgeneration #personalbranding #digitalmarketing #realestatemarketingideas #realestatereels#realestateleadgeneration #realestatemarketingideas #instagramads #socialmediamanagement #realestatesystems Jimmy's Links: Email: [email protected] Real Estate Instagram: https://www.instagram.com/realjimmyconover/ Marketing Instagram: https://www.instagram.com/jimmyconoverofficial/ Website: https://beacons.ai/realjimmyconover Tamany's Links: Instagram: https://www.instagram.com/realtorsocialmediamarketing/ Menu of Services: https://www.videoask.com/fjj22954m Website: https://www.thesimpletouches.com/ Tune into Tamany’s podcast, Simplifying Social Media for REALTORS®️: https://podcasts.apple.com/us/podcast/simplifying-social-media-for-realtors/id1735370457 CHAPTERS: 00:00 - Intro 00:40 - Jimmy's 600 Leads from Social Media 02:48 - Starting a New Social Media Account 04:56 - Gaining 10k Followers in 100 Days 07:24 - Reasons for Starting a New Account 14:56 - Timeline of Account Creation 15:02 - Evolution of Social Media Platforms 19:40 - Content Ideas for Realtors 24:50 - Concept of Social Simplicity 26:06 - Content Types that Increase Followers 31:51 - Understanding Client Business Stages 34:04 - Tips for Realtors Stuck in a Rut 37:19 - OUTRO