From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
3/7/2024
0:00
27:33
Back by popular demand, here's an episode that answers a question I get asked all the time.
Tune into this episode to hear:
- How to use a lead product to stop doing proposals and start getting paid
- How to create a lead product that is clear, actionable and valuable for your clients
- Why a lead product sets you apart as the expert even in a sea of free proposals
- Why signaling that your time is valuable from the outset means less client sticker shock and more free time to really develop your business
Resources:
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