Savvy Social Podcast podcast

Savvy Social Podcast

Andréa Jones

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

178 Episodes

  • Savvy Social Podcast podcast

    What It Takes to Become an Agency Owner with Nicole Hamzeloo

    25:39

    What do you think it takes to grow from freelancer to agency? 50k? Megawatt charisma? Social media subject matter expertise? None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC). In this episode of the podcast, we talk about:  How Nicole started (& grew) a social media agency after being laid off because of COVID.  Why the first step to becoming an agency owner starts with this shift. Freelancer vs. agency: what's the difference when it comes to performance? A peek behind the curtain of her full service agency (ALL the services she offers). The 2 types of social content that are super hot right now. How to get client buy-in for video content. Nicole's #1 tip for getting waaay more exposure (without having to pay for it). 3 social media metrics Nicole tracks for her clients to see what's working (& what's not). …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media Website: thrivecollectiveco.com Instagram: https://www.instagram.com/thrivecollectiveco/ LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178
  • Savvy Social Podcast podcast

    4 Social Media Marketing Trends to Watch in 2022

    21:56

    There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror. How can you stay relevant? Use these 6 tactics to harness the shifting tides of social media in 2022. In this episode of the podcast, I talk about:  4 trends for social media marketers and business owners to watch in 2022. The simple tactic TikTokers are using to blow up right now (& you can too). Short vs. long content: what's winning in 2022? The TikTok tactic that makes selling cold audiences on your content waaay easier. Why breaking this social media marketing taboo is your ticket to TikTok success. The 2022 prediction that'll save you time on content creation. #1 shift that’ll make it easier for your business to get in front of new audiences next year.  …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177
  • Savvy Social Podcast podcast

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  • Savvy Social Podcast podcast

    How to Leverage Social Media for Business Growth with Stacy Tuschl

    24:44

    Is work-life balance a myth? It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy. Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic). Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now. In this episode of the podcast, we talk about: How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today. 3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic. Stacy's secret to work-life balance as a mother and serial entrepreneur. Her warning about comparing your business (and life) to those of others. An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence. Her practice for showing up personally across all her social content (even the pieces her team handles). Stacy's formula for measuring her return on investment in social media. The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more. …and more!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today.  Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door.  The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman.  Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. Website: https://stacytuschl.com/ Facebook: https://www.facebook.com/stacytuschl Instagram: http://www.instagram.com/stacytuschl LinkedIn: http://www.linkedin.com/stacytuschl Pinterest: http://www.pinterest.com/stacytuschl Podcast: https://stacytuschl.com/podcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176
  • Savvy Social Podcast podcast

    Growth Expert Antonio Thornton’s #1 Rule for Selling (On Any Platform)

    34:57

    Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform. How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time). In this episode of the podcast, we talk about:  How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients. How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!). Why you’re always marketing to people. Not companies. Even in B2B. Antonio's warning to business owners who want to do it all on their own. What to do when you can't afford to hire employees but need help. Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI. His simple advice to start measuring your results (that you can use to get started today). …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy.  Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life. Website: https://fearlessimpact.com/ Instagram: @fearlessimpact Twitter: @fearlessimpact Facebook: Fearless Impact  YouTube: Fearless Impact  LinkedIn: https://www.linkedin.com/in/antoniothornton/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175
  • Savvy Social Podcast podcast

    2022 Biz Growth Essentials for Social Media Managers

    19:06

    A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger.  But the competition is STEEP. How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency).  In this episode of the podcast, I talk about:  The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok. Questions to ask yourself to get more wins for your clients & stay competitive. Is it really a good idea to double your rates? 3 factors to consider when calculating your new rate. Why your business will never grow if you don't do this… Who to hire based on your revenue: $100k, $250k, or $500k. 5 ways to WOW your clients, so they stick with you (& send referrals). …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174
  • Savvy Social Podcast podcast

    What Is TikTok & How Can You Use It for Your Business?

    13:16

    Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you.  What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video.  In this episode of the podcast, I talk about:  Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business). 3 features that set TikTok apart from other social media platforms. TikTok vs.YouTube: which platform offers better video editing tools? TikTok algorithm whispering: 6 ways to get your videos in front of the right people. The seemingly taboo tactic for embedding yourself into the culture of the app. How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds? …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173
  • Savvy Social Podcast podcast

    How to Make a Good First Impression with Your Social Media Profile

    14:03

    How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Start by optimizing your profile. Find out how in this week’s episode of the podcast.  In this episode of the podcast, I talk about:  The 3 W's of a high-performing social media profile. #1 question to ask to generate dozens of social media posts. Why the little details matter for attracting (& converting) your target audience with your social profiles. How to drive more conversions with your LinkedIn, Facebook, or Twitter cover photo. 3 proven calls-to-action to compel users to take the next step. How to direct your visitors’ conversion journey with your curated content—whether Instagram story highlights; TikTok & YouTube playlists; or Facebook & Twitter pinned posts. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/172
  • Savvy Social Podcast podcast

    3 Strategic Ways to Repurpose Your Content

    15:01

    Exhausted from trying to create original content for EVERY. Single. Platform?  Well, stop now.  Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode.  In this episode of the podcast, I talk about:  Your #1 consideration before creating content, so you get the most bang for your buck. 3 strategic ways to slice, dice, and reuse your content. Over. And Over. Again! What evergreen content is and is not (plus, why you should never do this with it). My account managers’ secret to not only producing more content with less work but also owning the voice of our clients. The Dos and Don’ts of reusing content. 4 tactics for refreshing content before reusing it on Twitter, so it doesn’t get flagged.  …and more!    This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/171
  • Savvy Social Podcast podcast

    How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez

    36:55

    Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business.  In this episode of the podcast, we talk about:  Your 20-minutes-a-day strategy for engaging with your online audience. How to let go of the content creation reins (and ensure it stays on voice). Why a smaller, super engaged audience converts 5% better. 3 questions to ask when determining the ROI of your social media efforts. Her #1 Tip for introverts to up their DM game AND conversions.  How much time you should be spending on content creation (hint: not as long as you think!) …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours. Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first. Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses. When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings. Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess Website: https://freedomdrivensuccess.com Instagram: https://instagram.com/freedomdrivensuccess Facebook: https://facebook.com/freedomdrivensuccess   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170
  • Savvy Social Podcast podcast

    TikTok Success Tips for Business Owners with Rebecca Simon

    34:37

    Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat.  Then she exploded. To 25k followers. How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok.  In this episode of the podcast, we talk about:  How to leverage the skills from your 9-5 job into a profitable online business What to do when you've got the online-biz-owner blues The surprising cure to TikTok content-planning block Choosing between trending topics vs. what your audience really wants Tricks & tips for driving sales & conversions on TikTok Rebecca’s proven strategy for selling courses on the platform. …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs. Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019.  Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired.  When she’s not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA Website: www.workwithbecca.com Instagram: @workwithbecca TikTok: @virtualassistantcoach   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

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