#178 Why B2B Marketing Should Be About Your Customer
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๐ Kushal Saini Kakkar is interviewing Sam Dunning for the 'Wingman' podcast: 'On The Flip Side'
Kushal Saini Kakkar is Director of Brand & Content at Wingman - Wingman records, transcribes and analyzes sales calls in real-time to give insights on whats working in the sales process, and nudges to improve calls.
๐ Listen to Kushal Saini Kakkar & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
๐ The best channels for growth today - for all GTM teams?
๐ What should CEOs keep in mind to ensure best alignment between sales-marketing?
๐ In which areas should sales and marketing work closer together?
๐ What leads to friction between the two teams?
๐ Grab Sam's Latest Book: http://websiteleadgenbook.com/
๐ WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
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