ep. 111 Building a Brand from the Ground Up: Insights w/ Cat Golden

Welcome back, babes, to the Scale Your Sales Podcast! In this heartfelt and high-energy episode, Jillian sits down with Steph Dorwarth—a former corporate physical therapist turned wildly successful video creator. From building a business rooted in creativity and alignment to creating a unique sales process that changed everything, Steph shares her inspiring journey of reinvention, self-trust, and building a brand that feels good to both her and her clients. This conversation is a must-listen for any entrepreneur who’s ready to break the mold, embrace their uniqueness, and grow their business in a way that’s sustainable, soulful, and strategic.   Topics Covered: How Steph transitioned from burnt-out physical therapist to fulfilled video creator The moment she knew it was time to leave corporate—and how her husband’s support made it possible What UGC (User Generated Content) is and how she built a thriving income stream on Fiverr Why video is more than just content—it's a way to capture energy and authenticity How Steph’s custom pricing calculator became a game-changer for attracting aligned clients The power of transparency and why she ditched the traditional discovery call process A behind-the-scenes look at her Instagram strategy and those signature pinned posts What it really means to use your voice—and why Steph is passionate about helping other women share theirs Her perspective on building a relationship where both partners take turns supporting each other’s dreams How stepping into her confidence and owning her story unlocked exponential growth   “I'm going to start living for myself and I'm going to start figuring out who I am, what I believe in, and start using my voice and being the woman I always wanted to be, which is I always wanted to be confident and especially confident in what I have to say.” - Steph CONNECT WITH STEPH Instagram: @stephdorworth Facebook: Steph Dorworth Coaching LinkedIn: Stephanie Dorwort CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a no-filter, high-voltage conversation with Sarah Beth Herman, a five-time CEO and founder of multiple global companies with over 600 employees. Sarah brings the real talk on what it actually takes to build an 8-figure empire—and why comparison, scarcity, and lack of discipline are killing your momentum. If you’ve ever struggled with staying in your lane, charging your worth, or bouncing back from client issues, this one’s going to hit hard in the best way. From money mindset to client disputes, mentorship to scalability, this episode is packed with powerful truth bombs for the entrepreneur who’s ready to grow, lead, and own her space—unapologetically. Topics Covered: The discipline it takes to scale—and why motivation isn’t enough Why watching your competitors can sabotage your creativity and confidence The behind-the-scenes story of how Sarah hit $80K/month just six weeks after getting fired How to hire and lead when you’re starting from zero Chargebacks, client disputes, and why you need legal and financial protection now Why entrepreneurs must stop offering “percentage-based” coaching agreements The difference between wealthy frequency and broke energy—and how to change your environment to rise How to expand your offer suite and price like a CEO Why surrounding yourself with bigger thinkers can unlock your next level The energetic truth behind attracting high-ticket clients who don’t flake or ghost “I am inspired by you, right? So then they're like, I'm going to sign up for you to mentor me. They get going. They get that energy, right? But then they lack the one key ingredient—discipline. So what happens is they never grow. They get inspired. They get excited. They're like, I can do this. Then they lack the discipline to make it happen every month.” – Sarah   CONNECT WITH SARAH Instagram: @sarahbethherman LinkedIn: Sarah Beth Herman, MBA, BAML, BBA, AA Website: sarahbethherman.com   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a real, raw conversation with Lindsay, a nurse practitioner turned women’s gut health consultant and business coach. Jillian and Lindsay dive deep into balancing motherhood, marriage, entrepreneurship, and building a business without all the “fancy” systems. If you’ve ever felt like you’re juggling all the things and wondering if you’re doing enough, this conversation will leave you feeling seen, encouraged, and motivated to keep going—even when it’s messy. Topics Covered: How Lindsay built a multiple six-figure business without a perfect backend or fancy systems The reality of balancing motherhood, marriage, and entrepreneurship—and why something always has to give How Lindsay and her husband transitioned into both being entrepreneurs and the impact on their marriage Why communication and faith are the foundation of their family and business success The importance of setting boundaries with work to stay present for your family The role real relationships (not just sales tactics) have played in Lindsay’s business growth Why consistency, not perfection, is the key to growing a sustainable business How Lindsay stumbled into business coaching after helping fellow health coaches organically The value of accepting criticism and constantly working on building confidence Real talk on why giving yourself a “Plan B” is the fastest way to guarantee you’ll quit   “So I find so many coaches in the space right now, they don't have confidence, which is one of the biggest things I see behind why they're not pushing their business forward. And so if we don't have confidence behind us starting out, you're going to feel like your feelings get hurt and you're not going to be able to make it.” – Lindsey   CONNECT WITH LINDSEY Instagram: @lindseymariewellness   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is going to blow your mind as we take you behind the scenes of Infinity Live, featuring a powerful conversation with Jeff Fenster—serial entrepreneur, speaker, and founder of EverBowl, one of the fastest-growing franchises in America. In this candid and energizing session, Jeff breaks down how businesses truly scale, the underrated power of options, and the real reason most companies fail. This is not your average fluffy business chat—this is an unfiltered masterclass in growth, innovation, and entrepreneurial grit. Topics Covered: Why options are the single most important thing in business survival The myth of experience: why waiting until you're “ready” is overrated How Jeff built EverBowl without any restaurant background—and made it thrive The two repeatable problems in business you must solve to scale How vertical integration (construction and supply chain) saved his company What COVID taught Jeff about staying agile and thinking in opportunities Why “relationship capital” is real currency for entrepreneurs The story behind landing EverBowl on QVC and getting 500 franchise leads How to build meaningful relationships by making deposits, not withdrawals Real talk on leadership, pivoting, and building a brand rooted in purpose   Companies fail and people go out of business for one reason: they run out of options. That's it. The big other mistake a lot of entrepreneurs make is thinking that they have to be bigger before they focus on scale. That is a dangerous game. Every air pilot in the world is taught that altitude is your friend. Why? Because if you have a problem in an airplane, the higher you are, the more time you have to figure it out before you hit the ground. So options come from scale. Scale comes from mitigation of problems. And so, if you run out of money, you run out of options. If I don't have any money, I can't pay my bills. If I run out of product, I can't sell product. I run out of options because I don't have product to sell, so I have to do something else. I was just trying to figure out how to stay alive and stay in business today. And I was able to do that because I had options—because we vertically integrated and solved repeatable problems before I even knew I was going to need them. And it's not that we were so brilliant. We weren't. We were just doing the things that gave us options. What tool do we have for the current issue in front of us? – Fenster   CONNECT WITH JEFF: INSTAGRAM: @fensterjeff LinkedIn: Jeff Fenster   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring behind-the-scenes conversation with Chris Harder, renowned entrepreneur and business mentor, recorded live at the Infinity event. Chris and Jillian dig deep into what it really takes to thrive as a business owner in today’s economy. They get brutally honest about overcoming setbacks, adapting to shifting market conditions, and the realities of risk, resilience, and making smart business pivots. Whether you’re just starting out or looking to scale to seven or eight figures, this episode is packed with practical insights and real talk you won’t hear anywhere else. Topics Covered: Why sales cycles are longer and buyers are more cautious right now (and what to do about it) How to find true product-market fit and market “to the times” Risk tolerance, comeback rates, and why innovation is your best friend Real talk: Facing business failures, sudden setbacks, and how to bounce back The importance of your community and mentors in helping you recover from challenges Honest breakdown of the current economic landscape—what it means for your sales, your offers, and your customers The power of perspective: why things might not be as “doom and gloom” as they seem Why adapting your message (and sometimes your products) is key to surviving tough seasons Building long-term mentorship relationships and the real value of staying in the room Why certainty and trusted partnerships can be more valuable than chasing a “better deal” “Overnight, we went from being weeks away from flipping the on switch on, two years of work, three million dollars in, to nothing. Absolutely nothing. There's nothing we could do with this platform in that moment. That was the worst, the absolute worst of my professional career, for sure. And I've had some pretty low lows. It began a trickle-down effect of all sorts of challenging things happening. Had a stroke, I'm blind in this eye, 50% blind in this eye, all sorts of things. My business partner, Matt, was a tremendous resource for saying, "Oh well, let's find our pivot and let's go." My friends who have already been in this situation, who have already built massive eight, nine, even ten-figure companies, shared their stories with me. "Hey, that same thing happened to me, only it was food products. Hey, that same thing happened to me, only it was real estate." They were able to give me guidance and they were able to kick me back in the game. My wife was able to kick me back in the game. My brother was able to support and kick me back in the game. So the people that you have around you are what are going to absolutely matter the most when that bad thing happens and cause that comeback rate, if you will, to be that much quicker.” – Chris   CONNECT WITH CHRIS Instagram: @chriswharder Facebook: Chris Harder Website: chrisharder.me   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerhouse conversation with Ashley Brasseaux, a fractional CMO and launch strategist who helps seven-figure businesses build high-performing marketing strategies that actually convert. In this episode, Ashley and Jillian peel back the layers of what truly makes marketing work in today’s shifting landscape—from the evolving role of AI to the breakdown of trust in the online space. This honest and refreshing talk is for every entrepreneur who’s ready to stop spinning their wheels and start aligning strategy with execution. Topics Covered: What a fractional CMO really does (and why it's not just about having a plan) How marketing and sales should actually work hand-in-hand to drive conversions The rise of “trust recession” and what it means for online entrepreneurs today Why fake urgency and bro marketing are losing their power Ashley’s take on how AI tools should enhance your brand—not replace your voice Evergreen webinar red flags and how honesty builds lasting trust The difference between strategy and execution—and why both matter for scaling How to know if you’re ready to hire a CMO or still need more integrators on your team Real talk on building a team that aligns with your vision and supports your zone of genius   "Do I invest in at this moment? What's the next step in my business for the obstacle or bottleneck I have today, instead of the one that I foresee coming? The ability to focus is going to become so much more valuable and needed, I think, in business." – Ashley   CONNECT WITH ASHLEY: Instagram: @ashleybrasso LinkedIn: Ashley Brasseaux   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a powerful and practical conversation with Jillian Murphy, a sales expert and business mentor who went from corporate sales executive to seven-figure entrepreneur. Jillian opens up about the pivotal moments that launched her into entrepreneurship, including an unexpected layoff and a single conversation that changed the course of her life. This episode is packed with honest insights on building authentic connections, mastering relationship-driven sales, and creating lasting business momentum—without relying on flashy marketing or massive followings. If you’ve ever wondered how to grow your business simply by showing up as yourself and serving first, this is the episode for you.   Topics Covered: Jillian’s corporate-to-entrepreneurship journey and the event that started it all How she built a multi-six-figure business from a Facebook group—before ever using Instagram The gritty, “non-sexy” sales strategies that actually work Why showing up consistently and serving your audience beats any shortcut How Jillian nurtures high-level relationships through service and follow-up The concept of “Return on Relationships” (ROR) and why it’s more valuable than fast ROI Practical advice for selling in the DMs—without ever pitching The long game of business growth and why having a vision matters more than a quick win "If you do anything above the bare minimum and you just show people that you care about them and you support them, sales come in. It's so easy to overthink this, but if you just take the reverse and say, it's so easy to just be kind to people and be interested in what they're doing and listen to them instead of scrolling, you will see results." – Taylor   CONNECT WITH TAYLOR Website: Taylorrenee.co Podcast: The Power Table with Taylor Smith CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian brings back a fan-favorite guest and longtime friend, Charity Majors, for a powerful conversation on collaboration, community, and visibility in business. As the founder of Business and Bubbly, a national networking platform for women, Charity is a speaker, author, and expert on building what she calls connection capital. Together, Jillian and Charity unpack the true power of relationships—beyond just clients—and how nurturing those connections can fuel long-term success, stage opportunities, and growth as an entrepreneur. This episode is an inspiring reminder that sometimes the big domino in your business isn’t another funnel or freebie—but stepping up as a thought leader through speaking, writing, and serving others first. Topics Covered: The difference between clients, collaborators, and cheerleaders—and why all three matter How to build connection capital and nurture relationships that open doors The law of reciprocity in collaborations and visibility Why serving first makes the ask feel natural, not icky The power of cross-pollinating audiences and leveraging platforms like podcasts and events What makes a great speaker for a live event—and why not everyone is entitled to a stage The “big domino” concept and why becoming a speaker or author may be the move that changes everything Personal stories of rep-building, mentorship, and long-game strategy for getting noticed "So finding the big domino is actually doing things like getting published, speaking, being an author, getting media appearances. And so I all of a sudden stopped creating the freebies and the landing pages and the offers and the email sequences. I already had a crap ton of those going on and I went on a mission to learn, to be a better communicator, to speak, to be on stages, to speak, to have my own stage, to publish a book."   CONNECT WITH Majors Instagram: @charitymajors   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply honest and powerful conversation straight from the heart. Jillian opens up about a recent client experience that sparked a major realization, not everyone is meant to work together, and that’s okay. This episode is a masterclass in boundary-setting, self-leadership, and what it means to truly protect your energy, your business, and your peace. Jillian shares five clear signs that someone is not an aligned fit for her one-on-one coaching containers and encourages listeners to do the same in their own businesses. Topics Covered: Why not every challenge with a client needs to be made public — and what Jillian chose to keep within her “inner circle” A behind-the-scenes look at a client conflict that turned personal and how Jillian handled it with integrity The power of defining who your coaching containers are (and aren’t) for 5 red flags that signal misalignment with one-on-one coaching, including: Why protecting your peace is just as important as growing your revenue How to take your power back by declaring who you are and who you’re not for “So what I'm going to do today is I'm going to break down what you should never say if you want to work with me in a one-on-one container, and I would encourage all of you to create content like this. I would encourage all of you to create a post like this. I would encourage all of you to create a piece of podcast like this because you should absolutely let your audience know who you're for and who you're not for.” – Jillian CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the transformative power of live events and how they shape not only businesses but personal growth as well. Jillian Murphy shares her reflections after hosting Infinity Live, a two-day event that went beyond expectations. She discusses the importance of creating intimate, high-impact gatherings rather than large-scale events, and how building meaningful connections with attendees and speakers can truly make a difference. This episode is all about the value of curating purposeful events, fostering community, and ensuring lasting implementation beyond the event itself. Whether you’re planning your own event or considering which rooms to invest in, this conversation will give you valuable insights on building impactful, community-driven experiences. Topics Covered: The power of intimate events versus large-scale gatherings How Infinity Live brought together entrepreneurs for connection and strategy Why Jillian believes in curating purposeful, smaller groups rather than filling auditoriums The importance of community, connection, and strategy as the three pillars of her events Building relationships with high-caliber speakers who actively engage with attendees Transforming inspiration into action: How to ensure implementation beyond the event Real talk about the reality of event planning and the behind-the-scenes challenges Creating lasting impact through mentorship and continuous support   CONNECT WITH JILLIAN JOIN INFINITY™ here → thejillianmurphy.com Follow me on IG: @thejillianmurphy Join my Facebook Community: https://bit.ly/sellingsecretsgroup