In this episode, Sarah Robertson, Communications and Transformation Strategist, shares with us how to navigate through ambiguity and perform under pressure with a balanced approach to leadership.
Sarah has a passion for communicating with purpose and creating possibilities. She builds strategies that enable transformation, close trust gaps, accelerates transitions, and drive engagement. She has a strong track record of delivering results and building communications capacity. Sarah has navigated major U.S. and Canadian public health crises, class action & litigation, U.S. bankruptcy proceedings, mergers & acquisitions, and has overseen social responsibility mandates for large organizations. Sarah knows that words matter and guides organizations and leaders to choose them carefully. She was recognized in 2021 by Ragan and PR Daily as one of the Top Women in Communications (Crisis Navigator).
While she leverages her more than two decades of experience to work on organizations’ toughest challenges, she’s a lifelong learner: in addition to her Bachelor’s Degree in English Language & Literature from The University of Western Ontario and her Post-Degree Certificate in Public Relations from Humber College, she has completed numerous executive courses and certifications: Yale School of Management, the International Association of Business Communicators, Prosci Certified Change Practitioner, Council for Continuing Pharmaceutical Education, and the Niagara Institute. She recently completed the Indigenous Canada program through the University of Alberta and is pursuing a certificate in Positive Workplace Culture with Dalhousie University.
She currently volunteers as: Vice President of Women Leaders in Pharma; a member of the Corporate Leadership Council for College to Congress in Washington DC; strategic advisor to the Chair of the Board for Over the Bridge; Communications Chair on the Canadian Public Relations Society Nova Scotia Board; and judge for IABC/Toronto’s Ovation Awards program. Her views on Communicating in Canada were recently published in the fifth edition of Robert L. Dilenschneider’s “The Public Relations Handbook” for US readers.
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