Finding Your Niche in PR: Lessons from Tamrin Olden
Join us for a PRessing On in Public Relations conversation with Tamrin Olden, CEO of TOC Public Relations. Originally launched as Law Enforcement Social, starting with web design services in 2004 and then eventually providing social media services to law enforcement agencies, TOK specializes in law enforcement, fire service and public safety outreach. Following a few years of research and development, Law Enforcement Social began teaching social media classes to Southern California law enforcement agencies.
Tamrin Olden began her career employed by the Chino Police Department, in Southern California. As a community relations manager, part of her duties included managing the department’s social media program and public affairs operations.
While working for the department, Tamrin began sharing her expertise and experiences through the teaching of social media and PIO classes with Law Enforcement Social, which was a newly formed company based out of the Los Angeles area.
Tamrin subsequently took management positions at a district attorney’s office and a sheriff’s department, where she shared her knowledge to help improve public relations and communications for both organizations.
Encouragement came from law enforcement leaders, co-workers, family, and friends that she needed to teach and provide her public relations skills and services on a full-time basis.
Having no ties to a government organization also meant these same public safety leaders could now have Tamrin inside their agencies, helping steer the narrative of their missions and core values, as a contracted consultant.
Tune in for real stories, practical advice, and a dose of PR inspiration. Like, share, and subscribe wherever you get your podcasts!
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To track down Tamrin visit:
instagram.com/tocpublicrelations
For information on TOC Con: tocconference.com
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