Chapter 10: Crafting Your Brand & Mastering the Art of Effective Marketing

Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it! In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists. For more information visit ⁠⁠PressingOnPodcast.com RMGComm.com DeGravePR.com

Listen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more!  For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.

Join the PRessing on in Public Relations duo and dive into Chapter 5 from the book, A Practical Guide to Starting Your Own PR Firm, "Choosing the Right Clients/Niche." Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to define your niche, attracting dream clients and spotting red flags. For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk. For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656 Connect with Peter C. Woolfolk at linkedin.com/in/peter-woolfolk-83a00b193/ To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast. This dynamic duo teamed up with the Wantrepreneneur to Entrpreneur Brian Lofrumento to share insights on their unique business operations style and a new book release, A practical Guide to Starting Your Own PR Firm.  Listen to insights to get started today. For more info on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast visit: https://www.thewantrepreneurshow.com/ Connect with Brian Loframento at linkedin.com/in/brianlofrumento/ To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com    

Curious how, A Practical Guide to Starting Your Own PR Firm: No nonsense, simple ways to get started today was written? Have you dreamed about writing your own book? In this episode, we delve into the step-by-step process of writing and publishing your own book across three platforms: kindle, paperback, and audible. Whether you're an aspiring author or a seasoned writer looking to expand your reach, this guide offers practical insights and tips to help you navigate the publishing world. To learn more or purchase a copy of A Practical Guide to Starting Your Own Public visit PressingOnPodcast.com RMGComm.com DeGravePR.com

Make an intentional effort to kick off June with a summertime state of mind. Whether you work in an office or have more of a flexible work schedule, don't get caught in a rut of your usual routine. Join Rachel and Liselle as they share tips for maximizing a Summertime State of Mind.

As public relations practitioners recognizing the value and how-to of public opinion research, understanding the data, and identifying the majority opinions, not just the loudest in the room is the key to strategic success. Adam Probolsky from Probolsky Research is a public opinion researcher with thirty years of experience with local government, nonprofit, corporate, association, and campaign clients. He shares his insights on what every communicator needs to know before a campaign even begins! GUEST: Adam Probolsky,  President of Probolsky Research Adam has acted as pollster and strategic advisor on hundreds of successful crisis communications and public affairs projects, local, county and statewide initiatives and candidate campaigns as well as citizen outreach and education efforts. Additionally, Adam has been a key advisor to the firm’s clients on matters of public policy, legislation and business strategy. Adam was both a planning and finance commissioner for the City of Irvine where he oversaw and approved billions of dollars in private development and public infrastructure projects. As a past chairman of the Irvine Valley College Foundation, he has overseen the fundraising and the award of hundreds of thousands of dollars in scholarships to students and funding for college police. He was also a member of the Orange County Waste & Recycling Commission where he oversaw landfills, recycling programs, waste hauling companies and power generating facilities. As a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee, he oversaw the expenditure of over $175 million dollars in public transportation funds. He previously served as a board member and development committee chairman for Jewish Family Service of Orange County, a non-profit organization that serves families in need, and volunteered for nearly eight years with the Orange County Sheriff’s Department as a spokesperson. Adam formerly served as a member of the Policy Committee on Energy and the Environment of the United States Chamber of Commerce. Mr. Probolsky’s research and commentary has been published in numerous media outlets including The New York Times, Riverside Press Enterprise, The Chicago Sun Times, the Orange County Register and Politico and the San Francisco Chronicle. Adam earned his master’s degree in data analytics and visualization from the Maryland Institute College of Art in Baltimore Maryland, a historic urban college founded in 1826. FIND ADAM ON SOCIAL MEDIA: Insta: @probolskyresearch Facebook: facebook.com/ProbolskyRsrch LinkedIn: linkedin.com/in/adamprobolsky linkedin.com/company/probolsky-research-llc WEBSITE: probolskyresearch.com

Side note as promised: To learn more about mountain lion P22: savelacougars.org/a-eulogy-for-p-22-a-mountain-lion-who-changed-the-world/ Tackling Branding in a Cost-effective Way Branding or rebranding an organization may seem overwhelming and cost-prohibitive, but the truth is it doesn’t have to be. Working with countless clients, including nonprofits and public-sector agencies, we have discovered that surprisingly many clients do not have formal brand guides or vectorized logos and are simply “winging it.” Due to lack of internal resources or even management support, branding can oftentimes be a low priority. The good news is, we have some tips to tackle branding in a cost-effective way. Learn more: PRessingOnPodcast.com Insta: @pressingoninpr @DeGravePR @RMG.Communications Visit us: degravepr.com rmgcomm.com

TUNING INTO YOUR COMMUNITY: HOW TO START A GOVERNMENT PODCAST AND REASONS WHY YOUR CITY, COUNTY, WATER DISTRICT OR OTHER LOCAL GOVERNMENT AGENCY NEEDS A PODCAST Podcasts are more popular than ever, attracting more than 100 million monthly listeners. Is your local government agency tapping into the power of the pod to share important information about projects, programs, initiatives and community partnerships? Creating a podcast for your agency may sound like a huge lift that requires a lot of time and resources, but it doesn’t have to be. Not only have we created our own nationally recognized, award-winning PRessing On in Public Relations podcast, but also we have helped our public-sector clients create video and audio podcasts. From branding to recording and distributing to promoting, we’ve done it all, and we’re happy to share insider tips with you on how to get your agency’s podcast off the ground. Learn more: PRessingOnPodcast.com Insta: @pressingoninpr @DeGravePR @RMG.Communications  Visit us: degravepr.com rmgcomm.com