PR for the Rest of Us

Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business! The guys reference the previous podcast, "009 – 62 Technology Tools Making Your Daily Workflow Easier", in this episode.

AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different levels of the game. Follow Bryce's social media channels at... Twitter – @bryce_miller9 Instagram – @bryce_miller9 TikTok – @bryce_miller9 MLB Players Page – Bryce Miller UPDATE: On May 1, 2023 the Seattle Mariners called Bryce Miller up to the majors. PR4TRU would like to congratulate Bryce and wish him luck on his career in the majors.

Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below).Listed in order of mention:Google DriveOffice 365TobyGoogle CalendarOutlook CalendarApple CalendarCalendlyDoodleZoomMicrosoft TeamsMicrosoft OneDriveGoToMeetingWebExMiroMailChimpEmmaConstant ContactActiveCampaignsSalesforceFacebookMicrosoft ExcelActOnMarketoHubspotSugarCRMClickUpTrelloAsanaMondayBasecampFreedcampMeltwaterMeltwaterCisionAdobe Creative CloudPhotoshopIllustratorInDesignAuditionPremiereAcrobatLinkedIn LearningYouTubeCanvaDrupalWordPressSquarespaceWixElementorSprout SocialZoho SocialMeet AlfredZapierIFTTTExpensifyQuickbooksFreshbooksWavePaycomPaylocityPaychexADP

Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape. P = Paid Media E = Earned Media S = Shared Media O = Owned Media Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.

Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.

Caleb and Sam chat about how a company's or an organization's brand is really its personality. The pair give real-world instances of ways to think about your brand, how to uncover it, and thoughts on how to connect the brand with your target market. A brand is more than just the logo. It encapsulates everything that your company does. How it treats its employees. How it interacts with customers. Product or service offerings. Where it donates money. Events it hosts. What the messaging is and how it appears to the audience. Political involvement.

Sam and Caleb take a deep dive into how public relations, marketing, and advertising people approach the planning during this episode of PR for the Rest of Us. The pair talk about R.P.I.E., R.O.P.E., R.A.C.E., and R.I.C.E. planning processes and focus on R.P.I.E. in helping businesses achieve their business objectives through marketing, communications, and advertising. R.P.I.E. – Research, Planning, Implementation, Evaluation R.O.P.E. – Research, Objectives, Planning, Evaluation R.A.C.E. – Research, Action, Communication, Evaluation R.I.C.E. – Research, Implementation, Communication, Evaluation