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Oppo Research: Digging Up Dirt on Your Political Opponents

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Behind the negative attack ads on candidates that we see on TV and social media is what’s known as opposition research — basically, digging up dirt on your opponent.  Scott talks to campaign consultant Eric Jaye about how opposition research has changed in recent years and whether it still matters to voters. Learn more about your ad choices. Visit megaphone.fm/adchoices

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