Brand with Courage

Sacia Ashe

A podcast on brand strategy and design for mission driven founders.

32 Episodes

The Art and Science of Sales, Finance, and Copy with Reveal Studio
9/17/2025
36:05
In this episode of Brand With Courage, Kaili, the founder of Reveal Studio, an esteemed copywriting studio. We discusses her approach to entrepreneurship and sales, the importance of relationship backed selling, financial literacy and even energy management as a chronic illness girly in the online space!00:47 Kayli's Entrepreneurial Journey03:47 Navigating the Online Business Space05:27 Building Relationships and Community10:38 Marketing and Sales Psychology13:48 Investing in Skills and Education21:55 Financial Literacy and Management30:33 Managing Health and Energy as an EntrepreneurConnect With Kaili: @revealstudio.coConnect With Sacia: @ashedesignhausConnect With The Podcast: @brandwithcouragepod
Scaling Product-Based Brands Without Burnout: Strategic Growth with Madison Page
9/4/2025
36:29
In this episode of Brand With Courage, I’m joined by Madison Page, a strategic business advisor who helps product-based founders grow with clarity and confidence. We talk about why storytelling matters more than the product itself, the biggest mistakes new founders make, and how to identify hidden gaps in your sales process. Madison also breaks down her proven four-step scaling strategy to help you grow without sacrificing your sanity.Follow Madi: @thisismadisonpaigeMore of Madi's work:https://www.thisismadisonpaige.com/links:Follow Ashe Design Haus: @ashedesignhausLooking for a design agency? Inquire HERE.
Don't miss an episode of “Brand with Courage” and subscribe to it in the GetPodcast app.
How brands win on the shelf: all things CPG with Chloe Cordover
8/21/2025
17:29
In this episode of Brand with Courage, Sacia sits down with Chloe Cordover— writer at The Dieline, creative consultant, and trendspotter in the CPG and packaging world.Chloe shares her journey to becoming one of the most insightful voices in branding, packaging, and consumer trends. She opens up about what makes design truly stand out, how to balance trends with timelessness, and why storytelling is the secret ingredient behind powerful branding.Resources & Links Mentioned:- Follow Chloe on Instagram: @chloecordover- Read her work at The Dieline- Connect with Chloe on LinkedInCONNECT WITH SACIA:@ashedesignhausashedesignhaus.com
Faith-Led Business: Thriving WITH God as Young Christian Creatives
5/31/2025
23:52
In this episode of Brand With Courage, we delve into integrating faith into business. We discuss Charis's journey into web design, her strategies for finding clients, and her approach to balancing business with personal values. We also touch on the importance of tithing, selecting clients whose values align with one's own, and seeking guidance from the Holy Spirit in business decisions. A must listen for any Christian creatives looking to build their business with and for Jesus! 00:23 Meet Charis from Torera Designs01:04 Charis' Journey into Web Design04:25 Strategies for Finding Clients06:51 Faith and Business Practices19:45 Quick Fire Questions FIND SACIA:⁠ashedesignhaus.com⁠⁠@ashedesignhaus⁠toreradesigns.com
Mastering Social Media Strategy for Service Providers
5/20/2025
32:00
This week on Brand With Courage, we’re getting into all things social media strategy with @lindencosocial. Alaysha shares:✨ How she accidentally fell into social media and turned it into a thriving agency✨ What it really takes to be resilient in a constantly shifting digital world✨ Why you don’t have to chase every trend to see results✨ How to make storytelling content that actually connects✨ What to do when the algorithm feels like it’s working against youFrom charging $300 for 40 posts (yes, seriously) to running a high-converting agency for luxury brands, Alaysha’s story is a masterclass in trusting the process and staying grounded through the chaos.A must-listen for any creative, service provider, or product-based founder feeling the pressure of doing it all online.Connect with Alaysha:Instagram: @lindencosocialWebsite: www.lindenco.caEmail: [email protected] with Sacia:Instagram: @ashedesignhausWebsite: ashedesignhaus.com
What No One Tells You About Confidence When Launching a Brand
4/23/2025
13:14
In this episode, I’m taking you behind the scenes of how I built the confidence to launch my first successful product brand, Sacia Swim. We’re talking mindset shifts, practical habits, and why your visual branding matters just as much for your belief in your business as it does for sales. If you’ve ever felt like you’re not “ready enough” to start or pitch your brand, this one’s for you. Let this be your reminder: confidence is built, not born—and you’re more capable than you think.Episode Timestamps:00:30 Overcoming Confidence Blocks02:47 Building Confidence Through Promises04:40 Visual Proof and Brand Presence07:17 Growing Confidence Over Time09:01 Pitching Your Business with Confidence Ashe Design House: ashedesignhaus.comFollow the podcast on Instagram: @brandwithcouragepod
Create BFF-level Customer Connections with Sax of Creating Forward Studio
4/11/2025
31:27
In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.Episode Timestamps:00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work09:20 – Building your brand strategy around your “BFF customer”11:10 – Why email marketing is a powerful, underused channel for product-based brands15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas22:40 – Why community marketing matters now more than ever in a digital-first world26:00 – Hosting small, thoughtful events to build brand loyalty28:50 – Helping founders feel confident hosting IRL even if they’re introverted32:15 – What does “community” actually mean in a brand context?36:20 – Founders who don’t want to be the face: how to lead without being visible 24/740:15 – Empowering ambassadors and affiliates to host on your behalf44:00 – How Saxon defines brand community as a business product in itself46:40 – Storytelling and the rise of micro-influence over traditional influencers50:30 – Saxon’s personal evolution and the founding story behind her mentorship model56:10 – From NYC’s early DTC movement to working with Kate Hudson01:00:20 – Launching her mentorship program & why accessibility for early founders matters01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose Resources & Links:Sax’s Studio: @creatingforwardstudioWebsite & Mentorship Info: creatingforwardstudio.comSubscribe to The Super Dose: creatingforwardstudio.com/newsletterAshe Design House: ashdesignhouse.comFollow the podcast on Instagram: @brandwithcouragepod
Why Product Sales Feel So Hard to Make (It's Not the Economy)
4/3/2025
9:23
If you’re pouring money into ads, creating content like a machine, and still hearing crickets at checkout... this episode is for you. The truth? It’s probably not the algorithm. It’s not even the economy. It’s your funnel.In today’s episode of Brand With Courage, I’m breaking down the three stages of a product-based marketing funnel—top, middle, and bottom—and showing you exactly where most founders go wrong. We’ll dive into how your brand identity attracts customers at the top, how your website either nurtures or loses them in the middle, and why your post-purchase experience is the secret sauce to turning first-time buyers into loyal fans.Whether you sell candles, skincare, or custom fashion, this episode will help you pinpoint why sales aren’t flowing—and what to fix first.What You'll Learn:Why visibility isn’t your biggest problem (even if it feels like it is)The key role your brand identity plays in top-of-funnel attractionHow a broken website is silently killing your conversionsWhat makes or breaks customer retention at the bottom of your funnelThe one tweak most product founders overlook when trying to grow salesLinks + Resources:Ready to optimize your brand + site for effortless sales? Explore The Brand EditDM me on Instagram @ashedesignhaus with your funnel questions or feedbackSubscribe to Brand With Courage so you never miss an episode
Stop Guessing About Your Target Market and Start Leading with Brand Research that Actually Works
3/28/2025
12:02
Welcome to Brand With Courage! In this first episode under our new name, we’re diving into the first pillar of a standout brand: Edge.This is our signature method for understanding and speaking to your target market in a deeper way that truly allows you to make your brand irresistible to the right people. You’ll learn how to uncover your emotional edge, spot market gaps, build a belief system around your product, and bring your brand to life through archetypes.Take Action: Journal through the Edge prompts I shared in the episode, audit your brand, and DM me @ashedesignhaus on Instagram on what you uncover. I’d love to hear it!Our Website Join Our MasterclassFollow Us On IG00:00 Welcome to Brand With Courage00:47 Introducing the Four-Part Series on Standout Brands01:04 Understanding the Edge Framework03:51 Emotional Aspirations: The First E of Edge05:24 Differentiation Gaps: The D of Edge07:06 Grounded Belief Systems: The G of Edge08:24 Embodied Archetypes: The Final E of Edge09:47 Applying the Edge Framework to Your Brand11:11 Conclusion and Next Steps
The Algorithm Doesn't Hate You, You Just Have a Brand Identity Gap
3/18/2025
12:01
In this episode, we're chatting about why so many product founders feel like they’re doing everything right—running ads, pitching to retailers, tweaking their website—but still aren’t seeing the traction they want.If it feels like you’re throwing spaghetti at the wall while other brands seem to effortlessly sell out and go viral, this episode is for you. We’re breaking down the 4 essential pillars of branding that take your business from “hidden gem” to obsession-worthy. By the end of this episode, you’ll have a clear framework for refining your brand so it actually works—driving demand, turning casual buyers into repeat customers, and setting you apart in your industry.And if you want to take this even further, join me for our FREE masterclass on March 26th at 11 AM PST, where I’ll walk you through the exact strategy we use at Ashe Design Haus to build brands that sell out launches, gain massive visibility, and land retail spots.Sign up for the free masterclass here:https://ashedesignhaus.myflodesk.com/masterclass00:06 Exciting Podcast Updates01:19 The Algorithm is Your Friend03:32 Pillars of Branding Success03:47 Identity: The Secret Sauce05:56 Research: Finding Market Gaps06:59 Creative Branding Strategies09:13 Visibility: Driving Attention11:26 Final Thoughts and Masterclass Invitation

More Episodes

Get the whole world of podcasts with the free GetPodcast app.

Subscribe to your favorite podcasts, listen to episodes offline and get thrilling recommendations.

A company from

Brand with Courage

Sacia Ashe

32 Episodes

The Art and Science of Sales, Finance, and Copy with Reveal Studio

Scaling Product-Based Brands Without Burnout: Strategic Growth with Madison Page

How brands win on the shelf: all things CPG with Chloe Cordover

Faith-Led Business: Thriving WITH God as Young Christian Creatives

Mastering Social Media Strategy for Service Providers

What No One Tells You About Confidence When Launching a Brand

Create BFF-level Customer Connections with Sax of Creating Forward Studio

Why Product Sales Feel So Hard to Make (It's Not the Economy)

Stop Guessing About Your Target Market and Start Leading with Brand Research that Actually Works

The Algorithm Doesn't Hate You, You Just Have a Brand Identity Gap