Off Brand by Cocokind

We take a deep dive into everything behind the Hydrated Electrolyte Rescue Serum - not just what the formula does for the skin, but the full story behind its creation. From the science of hydration and why we chose specific ingredients, to the realities of developing a serum in today’s beauty industry, this podcast explores the bigger picture of skincare beyond trends! We also pull back the curtain on the behind-the-scenes process: how we approached formulation, our thoughts around pricing and accessibility, and packaging decisions. At its core, it’s a conversation about returning to effective, ingredient-focused skincare that genuinely performs.

In this episode, we explore what it truly means to show up with purpose - both online and in the world around us.P shares the inspiration behind our new Community Care Days initiative, a commitment to creating impact beyond our own community through acts of service, meaningful connection, and support for those in need.We also dive into our No Filter Pledge - encouraging our community to move away from face-altering filters, AI body modifications, and negative commentary about anyone’s appearance online. In a culture where beauty is increasingly curated and manufactured, this conversation is about choosing authenticity, protecting self-image, and embracing the power of showing up exactly as we are.

In this special founder update, P shares an inside look at everything we’ve been building lately - from launching our new OLIPOP lip balms to bringing our community together on an unforgettable brand trip.This episode is a behind-the-scenes reflection on what it really takes to grow a brand with intention. P opens up about the creative process behind new product launches, the strategy and heart behind experiential moments, and what it means to celebrate milestones as a team.

In this episode, P sits down with cocokind’s Chief Marketing Officer, Maria, and VP of Product Development, Mimi, for an inside look at the making of our newest launch: the Milky-Soft Face & Body Cleanser. From early ideation and formulation decisions to marketing strategy and final launch moments, they break down what it really takes to bring a product to life- sharing the thoughtful, sometimes messy, always intentional process behind Milky-Soft Face and Body Cleanser!

In this episode, we sit down with Kristyn Hoffman to talk about what it really means to build community online. From her earliest days of creating to navigating judgment, criticism, and self-doubt on the internet, she shares the realities behind the feed. Let's explore the struggles, growth, and courage it takes to keep showing up - and why COMMUNITY remains the most powerful part of the journey!

In today’s episode, we’re sitting down with Britta, who joined us on our very first Community Brand Trip in Napa. Together, we talk about what it’s like to struggle with feeling like you fit into the beauty industry, navigating self-worth, and learning to believe that you are enough. Britta also shares how her experience with Cocokind helped create a safe, supportive space where everyone felt seen, valued, and celebrated -exactly as they are.

In this episode, we sit down with Connie Sobczak, founder of The Body Positive, for an honest conversation about what it really means to feel at home in your skin. We talk about self-acceptance, unlearning the pressure to look a certain way, and building a kinder relationship with our bodies. This is one of our most meaningful conversations yet.

On the pod today, our VP of Product Development and CMO join P as they discuss why we make what products!! And face tapes? Not going to happen for us (here's why).

This week’s episode is a special one — we sat down with our customers from our NYC Community Brand Trip to talk all things skincare, beauty, and what it really means to show up authentically as yourself.

P hosts her first guest: her sister Valerie! Together in Korea, they chat about growing up with severe acne and tough beauty standards, and how that's shaped the work they both do today. *to see more about what Valerie is working on, check out her instagram!