
Everyone talks about FIFA 2026 like it's a guaranteed win for hotels. The reality is more complicated.
I connected with Bruce Ford of Lodging Econometrics to look at the actual hotel development, renovation, and conversion activity tied to FIFA host cities across the U.S., Canada, and Mexico โ and to answer a question hoteliers ask every time a mega-event comes to town: Should you really build for this?
On #NoVacancyNews, Bruce breaks down where hotels are being added, where renovations matter more than new builds, and why most smart owners don't bet long-term strategy on short-term events.
A big thanks to Actabl โ Actabl gives you the power to profit. Visit Actabl.com.
What we cover:
โฝ: Why FIFA doesn't drive hotel demand the way many people assume
๐จ: Where full-service hotels make sense โ and where they don't
๐๏ธ: The difference between building for an event vs. building for a market
๐: Why renovations and conversions dominate many host cities
๐๏ธ: How stadium districts like Dallas, Miami, and Atlanta actually work
๐: Why teams and staff often stay in dorms โ not hotels
๐ฐ: How owners still capitalize on short bursts of extreme rate compression
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