215. Demystifying and Unpacking Omnichannel Engagement

My guest this week is Patrina Pellett, MSL Excellence Lead at MSL Mastery and we discuss the benefits of conducting a time audit for maximizing your calendar.   This weeks episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery.com   In this episode, we discuss….    What is a time audit and how do I go about it  Why is a time audit a good idea for time management success  What are the challenges to be aware of when make calendar audits and adjustments  How can one categorize their calendar items in a time audit and why is it important  How does a time audit lead to better work life balance   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #timemanagement #careers

My guest this week is Michelle Offner, Clinical Nurse Educator at Syneos Health and we discuss the evolving role of Clinical Educators for Pharma and Field Medical This weeks episode is sponsored by Syneos Health Commercial Solutions, the leading provider of the industry’s broadest and most fully integrated offerings. Blending a deep understanding of human behavior and the latest technology with hard-earned knowledge and insights gained from supporting the commercialization of more products than any other partner, Syneos delivers predictive solutions that reduce risk, accelerate commercial performance, and fulfill the company’s industry promise to patients. For more details, please visit syneoshealth.com   In this episode, we discuss….  Who Clinical Educators call on and who are the main external customers  Who Clinical Educators interact with internally and the main cross functional partners  How Clinical Educators work with commercial counterparts and how does it differ from MSLs  How compliance and regulatory guardrails affect Clinical Educators  and is it the same as the MSL  How Clinical Educators influence health outcomes and what value there  is to patients as well as families   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #careers

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.    This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.   Learn….  How successful MSLs are going about social listening  What social channels are most viable right now and where should MSLs be “listening  What is the structure (for lack of a better word) an MSL could follow for social listening  What types of key insights might an MSL learn about their KOLs through social listening How social listening can play a part in conference preparation and strategy   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #sociallistening

My guest this week is Ike Ogbaa, Vice President and Head of Medical Affairs who discusses How to Build Scientific Credibility for Continuous Career Development Learn more about… 👉 Why is scientific credibility so important for medical affairs professionals 👉 How can people assess gaps and identify areas of improvement 👉 How does scientific credibility influence ability to create KOL relationships and build trust 👉 How can medical affairs professionals utilize internal stakeholders 👉 What are some challenges professional face when trying to develop scientific credibility   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

My guest this week is Greg Christopherson, Vice President, Medical Affairs at Medline who discusses how to effectively build a modern medical affairs organization. Learn more about… 👉 The key components of a “modern” medical affairs organization 👉 How has medical affairs evolved and changed recently 👉 What skills are crucial for MSLs and Medical Affairs professionals 👉 How can medical affairs foster cross functional collaboration 👉 How can companies build in todays landscape   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

My guest this week is Amy Misnik, Entrepreneur, Investor and Advisor who discusses the importance of mindset in all aspects of life and career.  Learn more about… 👉 Daily habits for a positive and growth-oriented mindset 👉 How to handle bad news and set backs 👉 Advice to overcome internal negative self talk 👉 How to adopt the right mindset for medical affairs and MSLs 👉 How to stay motivated when pursuing long term goals that don’t offer immediate rewards   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

In this week’s episode, Alysia Bullock, Founder of InciteHR,  discusses change management and how pharma leaders should handle bad news and setbacks. Learn more about… 👉 What is change management 👉 How should companies handle bad news and organizational changes 👉 What can companies do to prevent a toxic culture 👉 What does the term “organizational entry” mean   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

In this week’s episode, Cathy Andorfer, National MSL Director shares The ART of Excellence…How to become a Rock Star MSL Learn more about… 👉 What is the Art of Excellence….How to be a Rock Star MSL 👉 When is the book available and how can one get it 👉 What can MSLs learn from Cathy 👉 What does the future look like MSLs   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

In this week’s episode, Patrina Pellett and Richard Swank  (both from MSL Growth) join me to take a trip around the MSL Insights Cycle. Learn more about… 👉 What mistakes MSLs are making with Insights 👉 The stages of the MSL insights cycle 👉 Why the gathering stage is so important for insights 👉 The importance of the analysis stage for insights 👉 Why medical strategy is critical to each stage of MSL insights   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical

In this week’s episode, Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon and Kelly Lo, Global Field Medical Excellence at Amgen discuss the Demystifying and Unpacking of Omnichannel engagement. Learn more about… 👉 How Omnichannel is currently being adopted and embraced 👉 What’s working and what’s going well with omnichannel strategies? 👉 What’s not going well, what are MSLs struggling with when it comes to Omnichannel 👉 The importance of executive buy in with Omnichannel 👉 Is Omnichannel living up to the hype   PLEASE sign up for the MSL Talk Podcast Newsletter here: https://www.mslmastery.com/msl-talk-podcast-newsletter-signup   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.    MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions. #msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical