Move the Stairs: Brand Protection PR™ podcast

How an authentic public-facing approach propels Veritas’s cannabis success

0:00
36:50
Rewind 15 seconds
Fast Forward 15 seconds

President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why telling the most authentic story about his business is important when it comes to positive or negative press. Finally, Jon discusses the techniques Veritas uses to turn challenges into opportunities, including a "Costco-style" approach to customer service.

More episodes from "Move the Stairs: Brand Protection PR™"