Mission Rodeo

As America approached its 250th anniversary, the Houston Livestock Show and Rodeo honored the service, sacrifice and patriotism that unites our nation. Join us for a conversation about Armed Forces Appreciation Day, presented by Crown Royal, the Rodeo's longstanding support of the military community, and how this special celebration connects Houston's hometown tradition with America's enduring spirit. 

For generations, the Calf Scramble Program has given young Texans an opportunity to take their first step toward a future in agriculture. Hear from those who know it best as we explore the excitement, impact and lasting lessons behind one of the Rodeo's most iconic traditions. We'll also take a closer look at the Calf Scramble Progress Show, where participants showcase the progress they've made with their projects and receive valuable feedback as they continue their journey toward exhibiting at the Houston Livestock Show and Rodeo.

The RODEOHOUSTON entertainer lineup announcement is one of the most anticipated traditions of the Houston Livestock Show and Rodeo. In this episode, Director of Entertainment and Concert Production Brittany Cooke pulls back the curtain on the genre calendar announcement and shares how our team books a diverse, star-studded lineup year after year. Learn what goes into curating an unforgettable entertainment experience and how each night is designed to celebrate music, fans and the Rodeo's mission for generations to come.

The RODEOHOUSTON Hall of Fame celebrates the legendary individuals and animals who have left an unforgettable mark on the Houston Livestock Show and Rodeo. In this episode, Katelyn Scates, Director of Sports and Event Presentations joins us to unveil our two newest inductees for 2027 and reflect on the athletes whose visits have become part of Rodeo history. Learn what it takes to earn a place among the greats and how these iconic moments continue to inspire fans and shape the Rodeo's legacy for generations to come.

The Houston Livestock Show and Rodeo may last just a few weeks, but its mission never stops. Chairman of the Board Wesley Sinor and President and CEO Chris Boleman discuss how The Farm will bring that mission to life 365 days a year, creating new opportunities to learn, connect and experience agriculture in meaningful ways. 

The Farm represents a transformational investment in the future of the Houston Livestock Show and Rodeo. In this episode, Chief Strategic Officer Peter McStravick and Building Committee Chairman Parker Johnson share the vision, planning and collaboration driving this historic project and what it will mean for generations to come. 

How will the new agricultural complex, The Farm, impact your Rodeo experience? Chief Show Operations Officer Kyle Olsen and Senior Director of Mission Division Karl Hengst join us to discuss the benefits for exhibitors, volunteers and guests, and share how this exciting project will enhance operations, expand opportunities and support the Rodeo's mission for generations to come.

The Farm represents a transformational investment in the future of the Houston Livestock Show and Rodeo and the city of Houston. In this episode, Mayor John Whitmire and President and CEO Chris Boleman discuss the groundbreaking ceremony, the vision behind the new agricultural complex and the lasting impact it will have on education, agriculture and our community for generations to come. 

In this episode, we sit down with Chairman of the Board Wesley Sinor and Executive Committee Member Jeff Hayes to discuss the volunteer-driven spirit that makes the Houston Livestock Show and Rodeo unlike any other organization. Learn how our dedicated volunteers help make our mission possible and the important role they will play as we expand into the new agricultural complex along Highway 288. 

What does the future of Rodeo with the new agricultural complex along Highway 288 look like? President and CEO Chris Boleman and Chief Mission Officer Julie Bass join us to share what attendees can expect at this year's Rodeo and how the new agricultural complex will enhance the experience while creating new opportunities for youth, agriculture and education.