Measure Twice, Cut Once podcast

Measure Twice, Cut Once

Susan Smith

....and other life and business lessons learned from quilting. Makers have stories! And crafters have skills!

In these casual chats and interviews, I (often with a guest) talk honestly about creativity. The joy, and hope, and even healing it can bring, and the businesses we can build doing the things we love.

110 Episodes

Why I Created the Free Motion Quilting Masterclass
5/14/2025
18:08
Send a textIn this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates.Resources Mentioned:Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tabYouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select FridaysPinterest: "Stitched by Susan" with a board called "My Gallery, Edge to Edge" showcasing quilting designsSpecial Offers:Cozy Earth bamboo sheets: 40% off with code "MEASURE" at cozyearth.comRegistration for the Free Motion Quilting Masterclass opens twice yearly (currently May 2025)Six weeks of bonus live sessions with Susan for new class participantsAbout the Free Motion Quilting Masterclass:Comprehensive training for domestic and longarm machinesTeaches over 25 specific quilting designsFocuses on practice methods to advance skillsTeaches thought processes to create original designsEspecially helpful for quilters intimidated by freehand workEmphasizes affordable "edge-to-edge" designs for everyday quiltsUpcoming Events:Live, informal sessions on YouTube throughout May 2025New "KNOT of Freehand Quilters" group launching soonConnect with Susan:Website: stitchedbysusan.comYouTube: Stitched by SusanPinterest: Stitched by SusanWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Meet Blair Stocker of Wise Craft Handmade
5/7/2025
37:26
Send a textIn this episode, Susan interviews Blair Stocker of Wise Craft Handmade, discussing Blair's unique approach to color and value in quilt making, her journey as a crafter, and her revival of the vintage stitching technique called "chicken scratch."About Blair StockerBlair is known for her creative approach to scrappy quilts, focusing on value rather than strict color theory. She comes from a background in apparel design and fashion merchandising, bringing a unique perspective to quilt making.Key Topics DiscussedThe Ruby RulerA multi-purpose tool Blair created in 2017Functions as both a cutting ruler and a value viewerUses red film technology similar to what landscape painters and photographers useHelps quilters see value contrast (the "sunshine and shadow") in fabric selectionsAlternative to the black-and-white photo technique for assessing valueResources MentionedWise Craft Handmade websiteBlair's Block of the Month programsThe Ruby Ruler for color value assessmentBlair’s first book - Wise Craft: Turning Thrift Store Finds, Fabric Scraps, and Natural Objects into Stuff You LoveSponsorThe episode is sponsored by Susan's Free Motion Quilting Masterclass, an on-demand course for mWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
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The Sweet Spot Between Excellence & Efficiency
4/30/2025
17:35
Send a textIn this episode, I discuss how excellence and efficiency can coexist in creative entrepreneurship.Episode Highlights:Finding the balance between providing excellent service and maintaining profitabilityThe difference between excellence and perfectionCreating a "sweet spot" where excellence and efficiency intersectThe importance of developing signature techniques and systemsKey Insights:Excellence means quality work without getting trapped in perfectionismEfficiency requires developing systems, signature techniques, and time managementTracking time helps establish fair pricing and improves profitabilityBatch processing tasks (client meetings, invoicing) increases productivityDeveloping expertise in a limited set of designs/offerings creates both quality and speedResources Mentioned:Machine quilting for beginners courseYouTube live stream playlist for quilting shortcutsPricing spreadsheet for quilters: stitchedbysusan.com/pricingSponsor:Cozy Earth bamboo sheets - Use code "MEASURE" for 40% off at cozyearth.comWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Meet Erynn Truexx: The Creative Mind Behind The Panto Shop Revival
4/23/2025
33:49
Send a textIn this episode, I speak with Erynn Truexx, the creative force behind True Threads Quilting and The Panto Shop. The conversation explores Erynn's journey as a quilter and entrepreneur, focusing on her experience with longarm quilting and her recent acquisition of the Panto Shop, a digital pantograph marketplace.Key Topics DiscussedErynn's introduction to quilting through the Modern Quilt Guild and QuiltConHer experience working with Innova at quilt showsThe acquisition and revitalization of the Panto ShopExplanation of pantographs and digital quilting designsThe challenges and benefits of different pantograph designsErynn's vision for elevating edge-to-edge quilting designsHer experience creating a Chicago jacket from a quilted projectOrganization systems for quilting materials and projectsSpecial OfferErynn is offering podcast listeners 20% off their entire order at the Panto Shop. Use code SBS20 at thepantoshop.comPearls of WisdomErynn shared two important pieces of advice:"Take imperfect action" - Don't wait for things to be perfect before moving forward"Perfection doesn't exist" - Focus on the journey and continuous improvement rather than an unattainable perfect stateAdditional ResourcesThe Panto Shop - Digital pantograph marketpWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
The Courage to Learn New Things
4/16/2025
18:03
Send a textIn this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on challenging projects—from creating a quilt from vintage blocks to building an online course business—and break down the four stages of growth: courage, commitment, capability, and confidence. This episode offers practical insights for anyone looking to expand their creative skills or transform their passion into a profession.Note: Some links below are affiliate links, which means that if you use them to purchase the product, I'll earn a small commission at no extra charge to you! Key PointsMy experience with the "Ava" quilt challenge and how it prepared me for bigger challengesThe Four C's Formula by Dan Sullivan: Courage, Commitment, Capability, and ConfidenceThe importance of giving yourself permission to be a beginner and take time to learnWhy celebrating small gains and progress is essential for growthResources MentionedThe Four C's Formula by Dan Sullivan: Link to bookletThe Gap and the Gain by Dan Sullivan and Dr. Benjamin HardySponsorThis episode is sponsored by Susan's Free Motion Quilting Masterclass, an on-demand comprehensive course for mastering freehand quilting skills and design decisions. Learn more at stitchedbysusaon.com/learn.Questions for ReflectionWhat vision are you holding that's bigger than your current skills?What would taking the first step of courage into something new look like for you today?How can you better celebrate your small gains and progress?Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Sarah Becvar: Threading Stories Through Fabric & Cards
4/9/2025
32:39
Send a textIn this episode, I welcome Sarah Becvar, a textile artist from England with over 20 years of experience creating machine embroidered textiles and greeting cards. Sarah shares her unique technique for creating beautiful machine embroidered cards and offers practical advice for listeners interested in trying this creative art form.Sponsored ByCozy Earth Bamboo Sheet Set - Use code MEASURE for 40% offAbout Sarah BecvarBased in England20+ years experience (approaching 24 years) in textile arts and card makingCreates machine embroidered textiles and greeting cardsOffers in-person workshops at her home studioMore information can be found on her website at sarahbecvardesign.comCurrent ProjectsSpring-themed floral notecards featuring: DaffodilsPrimrosesBluebellsLily of the Valley (May birth flower)Cards inspired by: Flowers around her studioWildflowers from country walks with her dogsGarden flowers (especially dahlias in summer)Sarah's Card-Making ProcessBegins with simple line sketches to plan compositionSelects small-print fabrics (tiny designs add interest to the finished product)Cuts small fabric pieces without templatesArranges fabric pieces on card to plan placementUses freehand machine embroidery technique directly on cardSews around fabric pieces while holding them in place with fingersWrites flower names on cards using pencil for a subtle, sophisticated lookOftWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Amy Lollis: Breaking Free from Creative Burnout & Finding Joy Again
4/2/2025
32:40
Send a textIn this episode, I welcome Amy Lollis, a quilt pattern writer, fabric designer, podcaster, crocheter, and Oklahoma homeschool mom. About Amy LollisQuilt pattern writer, fabric designer, podcaster, crocheterOklahoma homeschool momCreator behind Amy Lollis CreativeUnofficial motto: "Make every day just a little bit more magical"Topics DiscussedNo-Spend Challenge: Amy discusses her current 365-day no-spend challenge, designed to get off the "hamster wheel" of constantly buying the newest fabrics and toolsIndustry Pressures: Insights into the pressure of keeping up with trends and how the quilting industry changed during and after COVIDBusiness Evolution: Amy shares her journey from brand "Happy Hippie Studio" to her current more authentic approachFabric Industry Inside Look: Amy's experience working on a contract basis within the fabric industry and seeing how things work behind the scenesFirst-Year Business Mistakes: Lessons learned about authenticity, simplifying processes, and avoiding burnoutPattern Testing: Why Amy decided to stop using pattern testers and how she simplified her pattern development processHomeschooling Reality: An honest look at balancing homeschooling with running a creative businessManaging Depression: Amy's candid discussion about dealing with depression and PMDD while running a creative businessWhere to Find Amy Instagram: @amylolliscreativeWebsite: www.amylollis.comSponsored ByWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
15 Quilting Tools Hiding in Your Hardware Store
3/26/2025
18:50
Send a textIn this episode, I explore unconventional and budget-friendly quilting tools that can be found at your local hardware store. As part of Season 5's focus on building a creative business, this episode offers practical tips for quilters looking to save money while enhancing their craft.Hardware Store Quilting Tools:Tools Section:Magnetic Bowls - Deeper than typical pin dishes, perfect for holding pins, especially heavy-duty long arm pinsMagnetic Bars - Used to secure quilt tops when floating them on a long arm machineTelescoping Magnetic Handles - Great for retrieving dropped pins or reaching into tight spacesScissor Sharpeners - For extending the life of all-purpose scissors (not recommended for high-quality sewing shears)Small Inspection Mirrors - Helpful for checking the bobbin area or viewing the back of a quilt without flipping itPaint Department: 6. Painter's Tape - Susan's "all-time winner" for marking boundaries, creating guides, securing loose seams, and making cutting jigs 7. Rubber Mallet - Perfect for flattening bulky seams that won't fit under machine feet, also useful for snaps and grommetsMeasuring Section: 8. Yardstick - Longer than typical quilting rulers, useful for holding side clamp straps at the long arm machineStorage & Organization: 9. S-Hooks - Great for hanging rulers on pegboards or temporarily displaying quilts 10. Wire Shelving with Wheels - Space-saving storage that can be rolled when needed 11. Snap-Together Storage Bins - Perfect for organizing small supplies like seam rippers and marking tools 12. Mesh Drawer Organizers - Good for visible storage of color-organized scraps 13. Closet Organization Hardware - For storing batting rolls using closet rails and PVC pipeLighting: 14. LED Stick-On Lights - For additional task lighting under machines - Tip: Use a floor lamp with adjustable neck for "quilting by shadow" on dark or busy printsBuilding Materials: 15. Plexiglass Sheets - For auditioning quilting designs witWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Engagement Magic: it Starts With a Story
3/19/2025
19:36
Send a textIn this episode, I explore the power of storytelling in newsletters and email marketing for creative entrepreneurs. She shares how incorporating personal stories can dramatically increase engagement, build connection with subscribers, and transform newsletters from dreaded tasks into effective business tools.Want to learn how to write story based emails for yourself? Bill Mueller has one of the best courses to learn how! For more information, visit his website. ****Note: Some links in this episode are affiliate links which means that if you use the link and purchase the product or service, it won't cost you more, and I'll earn a little commission. It's a great way to support the podcast!00:00 Welcome to Season Five: Behind the Scenes of Creative Entrepreneurship01:06 The Power of Stories in Newsletters02:21 Engaging Your Audience with Personal Stories06:16 The Art of Story Transition in Emails12:01 Practical Tips for Adding Stories to Your Newsletters14:16 Overcoming Common Objections to Storytelling16:20 The Benefits of Storytelling in Business17:22 Final Thoughts and EncouragementWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials
Carina Gardner: A Creative Dynamo
3/12/2025
32:47
Send a textIn this episode, Susan welcomes Carina Gardner, a renowned fabric designer and CEO of multiple companies. Carina, who has designed fabric for Riley Blake Designs, dies for Silhouette, host of the Make and Design Podcast, creater of Design Suite, and is the founder of the University of Arts and Design, shares her journey and strategies for building a thriving creative business. The episode covers Carina's latest exciting project, her new office 'the barn,' and its role in her content creation and family life balance. Carina also delves into the significance of niche marketing, follower engagement, and the real metrics of success. She discusses her approach to content creation and her notable achievement of founding the University of Arts and Design, offering comprehensive design and business education. Carina emphasizes listening to her community, pivoting based on needs, and the importance of impactful time management. Packed with actionable advice and inspiring stories, this episode is a must-listen for aspiring creative entrepreneurs.01:04 Introducing Carina Gardner02:26 Balancing Family and Business07:29 Content Creation Strategies12:21 The Importance of Niche and SEO18:48 Design Suite and University Programs26:51 Building a Lasting Legacy30:10 Final Thoughts and FarewellWant to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. Support the show------------------------If you enjoyed this episode, please consider leaving a rating and review here.Resources: ADVANCE, my monthly subscription membershipFREEHAND QUILTING MASTERCLASS, an on-demand comprehensive courseALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodesWebsite - for more information on classes and quilting servicesFacebook - current projects and photosInstagram - current projects and photosPinterest - photo galleries and tutorials

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