492. Prompt Engineering for Better AI with Lior Weinstein

🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape. His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.

Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space. Don't miss the game-changing lessons that will transform your approach to productivity! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/495.

Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy.  Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The conversation delves deep into practical approaches for validating whether SEO makes sense for your business model, exploring innovative content angles that capture specific market niches, and implementing scalable, programmatic SEO solutions that drive real results.  Whether you're struggling with traditional SEO approaches or seeking to build a more robust search strategy, Eli's framework for product-led SEO provides a clear path forward in an increasingly complex digital landscape. His discussion of how AI is reshaping search behavior and why mid-funnel optimization is crucial will help you stay ahead of industry trends and adapt your strategy accordingly. Tune in now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/494.

We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/493.

🚀 AI is not here to replace you—it’s here to replace those who don’t use it. Businesses that fail to integrate AI-driven solutions into their workflow are at risk of losing a competitive edge. In the latest Marketing Speak episode, Lior Weinstein, serial entrepreneur & fractional CTO, reveals how companies can future-proof operations, streamline efficiency, and replace outdated SaaS with custom AI solutions. Discover how AI agents can: ✅ Automate meetings & workflow ✅ Optimize business operations for speed & cost-efficiency ✅ Replace costly SaaS tools with in-house AI solutions This episode is a must-listen if you want to stay ahead of the curve.  Tune in now! 🎧 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/492.

From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/491.

When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/490.

The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue. Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content). Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/489.

Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral.  Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think. His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect. Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/488.

Elevate your business to new heights with Jay Samit, a former NASDAQ CEO and bestselling author who has turned $0 budgets into multimillion-dollar successes.  In this Marketing Speak episode, Jay emphasizes the importance of identifying a niche in social media marketing, pairing it with daily goal-setting and review practices, such as creating and prioritizing a to-do list, to ensure continuous personal and professional growth. Jay’s philosophy that “disruption isn’t about what happens to you; it’s about how you respond” is a powerful reminder that we have the tools and the power to turn challenges into opportunities. Discover his unique approach to leveraging AI and strategic partnerships to drive massive growth. Don’t miss these actionable insights—tune in now! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/487.