Wharton Marketing Matters podcast

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

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Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship.

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