Marketing Academy for Agents

As real estate agents, we are constantly looking for ways to maintain that elusive “Top-of-mind awareness” with our database. There are all sorts of tactics out there but what’s actually effective? And what’s something you can do that few other agents are doing? On this show, we talk to Jase Phillips, with By Design Publishing. They help Realtors have a substantial presence with their database through premium home and lifestyle magazines. In this episode, we’re going to talk about why these are so impactful and how you can use these to get more business. Show notes and more at https://www.marketingacademyforagents.com/ep4

As Realtors, we live and breathe by the saying, “People do business with those they know, like, and trust.” Creating relationships is critical to the well-being of our business. On today’s show, we’re talking to networking and relationship marketing expert, Tim Nichols. Tim is an entrepreneur who moved to a new town with a brand new business - not knowing anyone in the community and having no pre-established book of business to start. Although he had no local connections, his previous career experience had prepared him to brave the winds of change as a stranger, and, despite no traditional marketing (for which he had no budget for anyway), he knew this ONE THING to do. This one thing was a process that he had developed through previous experiences in working with Chambers of Commerce. This process was his springboard for growing a new business in a new town from zero clients to over 3 million percent growth in his first year. His company is appropriately named 3 Million Percent. Listen to the podcast to learn Tim’s methods on how to: Deepen Relationships Quickly Elevate Your Profile Leverage Networks Build Immediate Credibility Establish Community Find full show notes and links at https://www.marketingacademyforagents.com/ep3

Have you ever heard the term, “Content is King?” It refers to the idea that the best way to get your business in front of prospective customers is by providing them with quality content. There are so many platforms available, there’s no way we can use them all. So it begs the question, "Where should we focus our efforts?" To answer this question we’re talking with Rusty Shelton, author of Mastering The New Media Landscape: Embrace the Micromedia Mindset and Authority Marketing. He is a bestselling author, entrepreneur, and keynote speaker. Rusty founded Shelton Interactive and led it to become one of the country’s fastest-growing brand communications agencies before being acquired in 2016. His current agency, Zilker Media, is one of the fastest-growing businesses in Austin and focused on people-driven marketing. He is a wealth of information for anyone looking to build their personal brand. Access the show notes and episode guide: https://www.marketingacademyforagents.com/ep2

It has been said that when you sell to everyone you sell to no one. As a real estate agent, that’s a hard concept to make peace with. After all, if you’re like most agents, you’ll take the business anywhere you can get it. Well here’s the good news. I’m not telling you to not take the other business that comes to you! You take all of that. This episode is about focusing your marketing efforts to pick a specific market to work for more impact on your bottom line. On the show today I have the perfect guest for this conversation about niching down. Kim Guley is the owner and founder of Builder Boost. For about 17 years she has made it her mission and purpose to serve and support hard-working real estate agents. She uses the knowledge gained from working with two large corporate home builders to help Realtors have massive success niching into new homes sales. In this episode you will learn: What is Builder Boost and how does it work? Why marketers should niche down. The top mistakes well-meaning agents make when they begin to sell and market new construction. Some of the success stories seen from marketing new construction. We have a parting gift for you for listening to this podcast. You can access a free webinar with Kim called, “How to Build your new home network so you can boost your real estate business.” In this webinar you’ll learn five proven ways to build relationships with industry builder reps, the top three things to avoid doing when building your new home network and how to create more ease and fun in your marketing. To access the training and show notes, go to marketingacademyforagents.com/1. Enter your name and email address on the form so we know where to send the signup for the training. If you liked what you heard on this podcast, please be sure to rate and subscribe to this podcast and share it with your friends. The growth of this podcast is critical to giving you quality interviews like this one to help you build your business.

If I could wave a magic wand and have your biggest marketing challenge as a real estate agent disappear, what would it be? That is the question I set out to answer in this podcast. So head over to www.MarketingAcademyforAgents.com to answer that question and to subscribe so you can get real estate marketing tips and insights delivered straight to your inbox.