46% of Shoppers Want CPO. You’re Selling 12%. Why Your Auction Car Shouldn’t Gross Like a Trade
3 in 10 trade-ins are $7,107 underwater, the trade cycle just stretched to 7 years, and CPO is selling at a quarter of its demand. John Ellis of Agile Auto joins LotTalk to show used car managers where the wholesale deals really are and why profit is no longer decided by acquisition channel.Chris Keene, John Anderson, and Renaldo Leonard sit down with John Ellis, founder and CEO of Agile Auto, for a straight conversation on wholesale depreciation, certified pre-owned, and stocking your lot to what your market can actually afford.The numbers driving this episode:29.1% of financed trade-ins carry negative equity, averaging $7,107 (Edmunds, Q3 2026)Buyers rolling that debt forward finance $57,235 and pay $952 a month46% of in-market shoppers are high-potential CPO buyers, yet CPO is only 12% of retail used sales (Cox Automotive 2026 CPO Study)Lithia’s F&I per unit fell $85 in Q3. The big groups are coming back to the lanes.What you’ll learn:Where wholesale values are actually depreciating (and where they aren’t)Why CarMax hitting the lanes in late December is your deadlineWhy an auction car isn’t worth less than a trade, it just costs more to ownHow a store at 62% auction sourcing did 200 units in OctoberWhy a 98% consumer-direct Honda group stopped growingThe two rules for relaunching a CPO strategy without cannibalizing newHow to grow inventory 50 to 60 to 70 without backlogging service and detailWhy buying in November to hold for tax season costs you $3,600 a car⏱️ CHAPTERS00:00 Welcome to LotTalk02:23 29% of trade-ins are underwater. What that means for your store05:06 Your lead went to 14 other dealers. How do you separate?09:25 John Ellis of Agile Auto joins the show10:37 Is wholesale a dirty word? Where the depreciation really is14:23 AutoNation, Lithia, and the fight for cheap used inventory16:40 Trades on leads: 10% to 50% is a sourcing opportunity18:17 Why the middle band of inventory matters more than ever20:04 The trade cycle stretched from 5 years to 7. Here’s what it did21:50 “Profitability is no longer determined by channel”22:44 Owners, stop putting your used car manager in a box25:15 Yes payment, core inventory, and buying with data27:11 Renaldo: the GSM who finally bought into the numbers32:53 Auction cars have a higher cost of ownership. Change the expectation38:00 Case study: 38% trades, 62% auction, 200 units in October40:30 Case study: 98% consumer-direct and stuck. The fix was 10 cars a month42:48 Don’t buy now to sell in tax season (the $3,600 mistake)44:28 46% of shoppers want CPO. That’s a clarity problem, not a demand problem46:25 F.E.A.R., buying centers, and growing in increments52:24 The #1 thing Agile Auto sees when onboarding a dealer55:10 Two rules for relaunching your CPO strategy58:09 Brand loyalty comes from used cars now58:28 Wrap up and the round table we want to host next📝 READ THE BLOGWhy Is Your Auction Car Still Expected to Gross Like a Trade?https://www.lotpop.com/why-is-your-auction-car-expected-to-gross-like-a-trade📊 SEE LOTWALK IN ACTIONFind out which of your leads are sitting on your core inventory right now. Book a demo: https://www.lotpop.com/demo🎙️ ABOUT THE GUESTJohn Ellis is the founder and CEO of Agile Auto, an inventory optimization platform that gives dealers a daily buy plan by channel against their weighted sales forecast. He delivers the weekly economic update on David Long’s All Things Used Cars on Clubhouse, Fridays at 8am Central.🔔 SUBSCRIBELotTalk drops every week with the Lotpop coaching team. Subscribe and hit the bell so you don’t miss the next one.🎧 Spotify: https://open.spotify.com/show/6uSp5Q94yY4oueqZKcI7Qq?si=853976e1fa00423d🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/lottalk-podcast-powered-by-lotpop/id1776216010🌐 https://www.lotpop.com👥 THE HOSTSChris Keene, Coach at Lotpop: https://www.linkedin.com/in/oklahomakeeneJohn Anderson, Coach at Lotpop: https://www.linkedin.com/in/john-anderson-09314641/Renaldo Leonard, Coach at Lotpop: https://www.linkedin.com/in/renaldo-leonard/LotTalk is powered by Lotpop, the dealership performance system that pairs LotWalk’s inventory and lead analytics with 1-on-1 accountability coaching for franchise and independent dealers.Topics covered: used car acquisition strategy, wholesale depreciation 2026, auction buying for car dealers, certified pre-owned sales, CPO strategy, negative equity trade-ins, used car inventory management, dealer inventory sourcing, service drive acquisition, trade-in cycle, tax season inventory, used car manager training, independent dealer strategy, dealership profitability, cost of ownership auction cars, Edmunds negative equity report, Cox Automotive CPO study#LotTalk #UsedCars #CarDealership #CPO #CertifiedPreOwned #UsedCarManager #AutoAuction #DealershipLife #AutomotiveIndustry #CarSales #Lotpop #LotWalk #AgileAuto #UsedCarInventory #CarDealer