#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

7/22/2024

London Writers' Salon

0:00

1:16:57

Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books.

We talk about:

Helping Ramit Sethi and Tim Ferriss launch their books
How to test and launch a nonfiction idea
Creating a brand around your book,
Effective marketing strategies
The merits of self-publishing and the minimum he would accept for a traditional publishing deal
Overcoming burnout and the importance of play.

ABOUT CHARLIE HOEHN

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall.

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

RESOURCES & LINKS

📄 Interview Transcript (unedited)
Charlie’s website
Charlie on Instagram
Author Alliance
Play It Away
Recession Proof Graduate
Play for a Living
The Power of Play | Charlie Hoehn | TEDxSantoDomingo
Chimay: The Rainbow Cheetah by Emilia Hoehn
The Best Way to Get a Job: The TAG Method
Help This Book
Pikfu
The #1 Mistake Authors Make That Kills Book Sales
Charlie’s Cover Design tool

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#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

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More episodes from "London Writers' Salon"

#125: Vicky Reynal — Financial Therapy for Creatives, Balancing Art & Income, Financial Resilience, Writing Non-Fiction

#124: Beth Kempton — Writing Non-Fiction, Turn Life’s Challenges into Creative Fuel, Unlocking Your Intelligent Heart, Fearless Creativity, Navigating Grief

#123: Anna Bogutskaya — Writing Horror, Role of the Monster, Breaking Creative Boundaries, Writing Nonfiction

#122: David Perell — Find Your Voice, Make Your Writing Memorable & Build a Personal Monopoly plus The Write of Passage Story

#121: Kate Mosse — From Aspiring Writer to Literary Game-Changer, Launching The Women's Prize For Fiction, Writing Historical Fiction, Finding Success After Rejection

#120: Dr. Isaac Prilleltensky — Wellness For Writers, How to Matter, Writing Non-Fiction, Building Communities, Why You Should Stay Away From Narcissists

#119: Penny Wincer — Home Design For Writers, How To Transform Any Space Into A Space to Write, Writing Non-Fiction Proposals, Balancing Creativity with Life’s Demands

#118: Sam Copeland — How to Catch The Eye Of A Literary Agent, Compelling Pitch Letters & Writing Funny Children’s Fiction

#117: Kate Young — Writing Cookbooks, Viral Blogs, Plotting Romcoms and Writing Sex Scenes

#116: ​Pádraig Ó Tuama — Using poetry to notice the world, Knowing when a poem is done, How to strengthen your poetry writing

#116: Pádraig Ó Tuama — Using poetry to notice the world, Knowing when a poem is done, How to strengthen your poetry writing