WMS Pioneers podcast

WMS Pioneers

Softeon

Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS). Watch all the episodes at https://www.softeon.com/wms-pioneers.

68 Episodes

A Look Back at Their NFL Picks
12/5/2025
10:55
This episode, recorded last summer, is a fun look back at Softeon’s leadership team and where their NFL predictions currently stand.
Navigating Tariffs and Uncertainty
11/4/2025
10:40
In the latest episode of The WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss the ongoing tariff war, supply chain uncertainty, and how businesses can stay agile amid change.
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The Power of One WMS
10/8/2025
9:57
Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss what makes Softeon’s One WMS philosophy unique and how it drives value for customers.
Life After SAP WM: Choosing the Right WMS Path Forward
9/11/2025
14:46
In this episode of The WMS Pioneers, Softeon leaders Jim Hoefflin (CEO) and Mark Fralick (CTO) weigh in on what the end of life for SAP WM means for customers and why this transition presents a major opportunity for organizations to rethink their warehouse management strategy.
Muscle, Speed, and Flow: Softeon’s 3PL Advantage
8/12/2025
12:49
In this episode of WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick explore how Softeon helps third-party logistics (3PL) providers identify efficiencies, drive operational excellence, and unlock the power of enablement for both themselves and their end customers.
Creating the Industry’s Best UI UX with Lessons from the Floor
7/8/2025
19:33
In this episode of the WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how Softeon is redefining the warehouse management system (WMS) experience through cutting-edge UI/UX, smarter interfaces, and a deep understanding of real-world operational challenges.
Turn Your Uniqueness into a Competitive Weapon
6/3/2025
9:45
In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and how Softeon helps customers leverage their uniqueness as a competitive weapon.
Bonus Live Episode: Patrick Maley on Robotics Selection at IntraLogisteX UK
4/8/2025
18:27
Softeon Chief Revenue Officer Patrick Maley delivered a well-received presentation on how to evaluate robotics and automation for your warehouse during IntraLogisteX UK 2025. This is a bonus episode of the WMS Pioneers podcast that contains the full audio. Download the robot guide referenced in the episode at https://www.softeon.com/blog/robot-and-goods-to-person-selection-guide/.
WMS Pioneers Episode 6: The Power of Micro-tuning
12/17/2024
15:47
In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss Softeon’s concept of micro-tuning, philosophy for upgrades, and commitment to creating more value for customers and partners as quickly as possible. Plus, a look back at how the executives’ preseason predictions for their favorite NFL teams, the Packers and Eagles, measure up in December!
WMS Pioneers Episode 5: Why Softeon
11/21/2024
24:37
In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss their decision to join Softeon, the customer-focused culture they're building, and valuable advice for aspiring supply chain professionals on becoming indispensable in their organizations.

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