Ep 127 - How to Effectively Scale Your Ads

Send us a textIn this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge your sales funnel. Perfect for digital marketers!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing. With AI-driven algorithms, it's no longer just about pinpointing interest groups—it's about crafting powerful, high-converting ad creatives that drive results. Learn how to adapt your Facebook Ads strategy by leveraging broad targeting, optimizing your creative content, and using keywords effectively to help platforms like Meta and TikTok place your ads in front of the right audience. Tune in for actionable tips to improve your paid media performance in today's evolving digital landscape!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you're managing Facebook ads and looking to improve your results, this episode offers actionable tips to elevate your paid social strategy.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta’s Advantage Plus, this episode explores real-world examples of what works and what doesn’t. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unexpected audience choices. Whether you're new to advertising or a seasoned pro, this episode offers valuable takeaways to optimise your ad targeting strategies. Tune in for actionable tips and expert advice!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode, I tackle the issues with Facebook's in-platform lead forms, particularly the problem of fake or outdated prefilled information. I share recent client struggles, low conversion rates, and how bots are impacting lead quality. We discuss solutions like manual data entry and using conditional questions to improve results. If lead generation is key to your business, tune in for practical insights!Are you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textAre you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'.Picture this: you've just created a perfect video and got a great headline ready for your new campaign. But, after just a few days, the CPAs go up and you're left scratching your head. Why is my creative fatiguing? And how much creative do I actually need for my campaigns? In today's episode, Nick breaks down the state of creative fatigue in the ad world at the moment and how it is affecting the campaigns he is running for his clients. He also talks about the different types of creative you need, how much of it you need and also gives tips on how to make it easier to get more out of the creative you already have.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textFacebook as a platform is changing constantly, even more so recently. Every week there seems to be new changes which can make it hard to know what to do and what not to do. One of the recent changes is the move away from Dynamic Creative towards Flexible Ads. This might be a bit confusing for some so Nick is here today to talk about it. He discusses what Dynamic Creative is, what's changed and what to do now if you want to use this style of ad in your campaigns.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textToday on the podcast, Nick is joined by Greg Landon (Head of Marketing at Leadoo) and this episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can use on your site and in your ads to improve the way your campaigns perform. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textMany business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the next level. In today's episode, Nick, James and Michael discuss what 'The Ads Clinic' is, who it can be useful for and why going straight to an agency may result in disaster. If you interested in learning more about 'The Ads Clinic' and would like a FREE 30 min consultation call about YOUR business, visit https://www.theadsclinic.com/Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!