Be a True Leader and Multiply Your Influence Through Generosity

We’re unpacking a question that seems simple but holds the power to shift everything: What do you really want?As women entrepreneurs navigating a world overflowing with content, strategy, and comparison, it’s easy to lose sight of our own path. We’ve found ourselves chasing goals that weren’t really ours, getting caught up in someone else’s version of success, and feeling burnt out trying to “do it right.” Maybe you’ve been there too.We’re sharing our own stories of misalignment — the moments where we got off track, tried to follow someone else's strategy, or ignored our own strengths and intuition in the name of productivity. In this conversation, we reflect on the importance of getting quiet, tuning out the noise, and rediscovering what’s truly aligned for us. Because clarity, fulfillment, and peace don’t come from doing more — they come from coming back to ourselves.This episode is for the visionary creatives, the purpose-driven women, and the business owners who are craving more authenticity, clarity, and alignment in their work. If you’ve been feeling disconnected from your business, constantly striving, or unsure of your next move, we hope this serves as both a mirror and a guide — helping you get back to the core of what you really want and how you are meant to build it.Let’s stop outsourcing our vision. Let’s reclaim our own voice, our own definition of success, and walk forward with confidence on the path that was made for us.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

We’re back with fresh perspective, renewed purpose, and stories that go straight to the heart. In this episode, we’re sharing the personal shifts—through motherhood, burnout, and redefining success—that brought us back to what truly matters. Spoiler: it’s not about the stage, the algorithm, or a massive following. Real legacy isn’t built for show—it’s lived in the small, intentional ways you move through life and business.If you’re a purpose-driven entrepreneur, a creative business owner, or someone craving more depth in a world obsessed with speed and scale—this conversation is for you. Let’s talk about coming home to yourself, honoring your season, and building a business (and life) rooted in values that last.This season on Legacy Creator, we’re calling you to your roots. We’re exploring the quiet, grounding work of becoming who you were always meant to be—beyond the hustle and noise. Expect honest conversations on identity, family, slow growth, creative purpose, and sustainable legacy building. No hype, no fluff—just the kind of clarity that leads to alignment. Let’s grow from the inside out—together.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

We’re back, and we’re diving deep. This year our lives have transformed in incredible ways—Ashton stepped into the beautiful chaos of motherhood, and Jordan is thriving in her new role as an auntie. In this episode, we reflect on the past year and share the lessons we’ve learned as we navigated change, growth, and the unpredictable journey of life and business.This conversation is all about trusting the seeds you’re planting—in your personal life, your business, and your creative path. We talk about the importance of finding peace in the present, even as you work toward your future dreams. And we share how our chosen words for the year, “roar” and “harvest,” manifested in ways we never expected and shaped our journeys.If you’re feeling the pull to slow down, reconnect with your authentic self, and embrace the season you’re in, this episode is for you. We’re here to remind you: the seeds you’re planting today will bloom when the time is right.In this episode, we discuss:🌱 The importance of trusting the process and staying rooted in patience🌟 How to find contentment in the present moment while working toward future goals🎨 Embracing your authentic path instead of conforming to trends💡 How our words of the year shaped our personal and professional growth in 2024🤝 Building a sustainable, fulfilling life and business by staying true to yourselfTune in to reflect, recharge, and reimagine what’s possible for 2025. Together, we’ll explore how to plant seeds for a life and business you truly love.P.S. This is a wrap on Season 2! Thank you for lending your ears to us this year, and trusting us to speak into your life and business. It has been an honor and a privilege. We can't wait to come back for Season 3 with fresh insights and new conversations so we can continue to pour into your cup.Until next time...xoxo Ash & JoTimestamps00:00:00 - Introduction & Personal Updates00:04:51 - Words for the Year00:08:42 - Roar00:11:53 - Harvest00:22:31 - Who You Are Is MORE than Enough00:25:27 - Importance of Nonconformity & Being Uniquely You00:31:27 - Trust the Seeds You're Planting & Find Peace in the Present00:41:00 - Remember What Really Matters to You00:45:14 - Your Needs Take Precedence Over Your Wants00:50:36 - Forecasting for 2025: Community & Collaboration00:54:41 - The Era of Radically Owning Who You Are01:01:18 - Refinement vs Reinvention01:06:07 - Practices that Promote Joy & Sustainability01:13:01 - 2025 Is the Year of OpportunityOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.RACHEL ALLENE:WebsiteInstagram00:00 - Introduction00:28 - Meet Rachel01:24 - Rachel's Background & Fun Facts07:03 - Rachel's Entrepreneurial Journey13:20 - The Importance of Persistence in Entrepreneurship17:23 - Free Profit Planner18:06 - Hurdles Rachel Faced as a Product Shop Owner26:12 - Seeking Joy in the Midst of Grief: Rachel's Story30:51 - Balancing Vulnerability and Privacy Online39:23 - Creating a Supportive, Engaged Community45:02 - The Simple Power of Serving Your CommunityOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.00:00 - Introduction00:37 - Being Silly & Setting the Tone03:24 - The Importance of Grit in Entrepreneurship09:37 - The Awakening Archives10:41 - Client Retention: Focus on Your Existing Community16:19 - Get Scrappy in Slow Seasons21:35 - Stay the Course & Don't Reinvent the Wheel26:48 - Become Obsessed with Your Vision32:23 - Put Your Blinders On & Get to Work35:51 - Don't Be Ruled By Your FeelingsOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

We had the pleasure of speaking with Meredith Cancilla, CEO and Founder of Quixotic Design Co. Meredith is a powerhouse in the branding and design space, helping women entrepreneurs build industry-leading brands with Quixotic's signature, results-driven branding process. We delved into her inspiring journey from a creative child to a successful business owner, discussing the pivotal moments that shaped her career. Meredith shared invaluable insights on the importance of client experience, the art of creating a cohesive brand, and the strategies that have kept her booked out and in demand. We also explored the nuances of building passive income streams and the dedication required to make them successful. This episode is packed with actionable advice for anyone looking to elevate their business and brand.QUIXOTIC DESIGN CO:WebsiteInstagram00:00:00 - Introduction00:00:27 - Introducing Meredith Cancilla00:04:43 - Quixotic Design Co.'s Origin Story00:15:13 - The Importance of Client Experience00:22:00 - The Awakening Archives00:23:03 - Building Industry-Leading Brands00:28:54 - Common Mistakes in Branding00:33:23 - Staying Booked Out as a Service Provider00:44:24 - The Reality of Passive Income00:51:44 - Maternity Leave & Motherhood as an Entrepreneur00:58:43 - Connect with Meredith & Quixotic Design Co.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Feeling burnt out by the constant content creation? We hear you.More often than not, running a business in this digital age means marketing and selling online. And that means creating content. Much of the conversation around content creation tends to be, "I'm tired of always creating content" or "I'm frustrated that my content isn't converting" or "When will I ever get off this content creation hamster wheel?!"We've been there! Which means we totally understand the frustration, doubt, and stress of it all.Today we're discussing content creation in a new light, offering fresh insights and new perspectives, and sharing our experiences in an effort to help you not only feel less alone but fall in love with content creation again.00:00 - Introduction00:49 - The Love-Hate Relationship with Content Creation03:41 - The Joy and Excitement in the Beginning04:57 - Balancing Soul with Strategy & Learning to Enjoy the Process11:07 - Keeping Up with Social Media Trends & Tactics15:05 - Our Free Profit Planner15:50 - Ignore Vanity Metrics! Prioritize Depth!25:11 - Your Impact and Influence as a Content Creator31:43 - Van Gogh's Long-Term Impact as an Artist36:02 - Keep Creating.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.A High-Level Overview of the Episode:The significance of humility in entrepreneurshipReasons why entrepreneurs may isolate themselvesThe balance between setting boundaries and being accessibleThe importance of learning from every opportunity, even challenging onesHow to remain open to networking and collaborationThe role of communication in building trust with clients and peersThe ongoing journey of personal and professional growthEncouragement to embrace learning as a lifelong endeavor00:00 - Introduction01:38 - Reasons Why We Get on Our High Horse06:24 - Boundaries at All Costs17:44 - Free 90-Day Profit Planner18:25 - Being Accessible, Networking, & Building Relationships29:23 - We Never Fully Arrive: The Importance of Ongoing Development35:08 - Food for ThoughtOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.Key Topics Discussed:Importance of learning to make friends with pain in entrepreneurshipThe significance of influence over manipulation in salesDon's journey into entrepreneurship and the businesses he has builtThe role of communication and rapport in sales successPractical tips for improving sales skills, including using the DISC assessmentStories of competing for contracts and the importance of asking for the businessThe value of follow-up in sales and fostering long-term relationships with clientsDon's approach to sales and the hot, warm, cold list strategy for managing leadsLessons learned from Don's experiences in sales and business developmentThe impact of persistence and communication in achieving sales successThis episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!Resources:Don's WebsiteDon's Free Resource: Unleash Your Power, Double Your SalesThe Official DISC Assessment00:00 - Introduction01:50 - The Start of Don's Entrepreneurial Journey11:00 - Door to Door Sales12:18 - The Importance of Becoming16:08 - Making Friends with Pain18:08 - DISC Test & How to Effectively Communicate27:30 - The Awakening Archives28:33 - Love Languages30:35 - A Sales Story: How Don Beat His Competitors37:03 - The Importance of Following Up with Potential Clients41:50 - Simplifying Your Process with a Hot, Warm, Cold Lead List44:48 - Tips for Building a Successful Sales Team47:47 - Advice for Becoming an Effective LeaderOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

What do you want for your life? And are you actually GOING for the things you desire?In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.In this episode, we discussed:The importance of believing in and pursuing your unique dreamsBalancing "what's realistic" with what you innately desireSurrounding yourself with the evidence of what's possibleTaking action to bring your dreams to fruitionDefining what "more" looks like for youAnd more...We hope you enjoy the episode!OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives