#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh

Zack talks with executive coach, Kevin Deshazo, about leadership on a team, in your firm, and in your life. They discuss the power of morning routines, personal statements, and how our views of who we are can affect our performance. They also dive into firm leadership and how casting a vision for your team can be scary but is necessary to get everyone rowing in the same direction.   Zack also talks with Sam Youngblood of Omnizant Marketing about how lawyers should approach content writing on their website and in social media.   Links from the episode:   www.omnizant.com   www.deshazo.me  ABA Task Force for Democracy  ABA Task Force for Democracy

Tune into this episode of Lawyerist Podcast, dive into LinkedIn Mastery: Grow Your Law Firm NOW!  Joining Stephanie is Matthew Hunt. Matthew shares insights on creating high-impact snackable content for LinkedIn, emphasizing its role in business growth, lead generation, and fostering connections within your community.   Learn how to use LinkedIn to increase your visibility, attract referrals, and grow your firm.

Uncover the shocking truth about judicial clerkships in this eye-opening episode of the Lawyerist Podcast.  Today, Stephanie sits down with Aliza Shatzman, president and founder of the Legal Accountability Project, to discuss the crucial need for transparency and accountability within the judiciary.  Aliza shares her personal journey through a challenging clerkship experience, highlighting the lack of Title VII protections for law clerks and the systemic issues plaguing judicial clerkships.  Discover how the Legal Accountability Project's centralized clerkship database empowers clerks and enhances judicial transparency.     Links from the episode:   Visit LAP's Centralized Clerkships Database to submit a post-clerkship survey or register for Database access.  If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!

In this episode of Lawyerist podcast, Stephanie talks with Labster Jennifer Zahradnik, about the essential insights for avoiding costly mistakes when taking over a law firm.   Jennifer shares her journey of inheriting a deceased attorney's practice, emphasizing the importance of institutional knowledge, organized client files, and the role of law practice management software.   Listen to learn how she navigated the challenges of transitioning clients to new technology and the significance of due diligence in acquiring a firm.  Links from the episode:    If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!

Stephanie and Lawyerist Lab finance coach Bernadette Harris discuss the financial red flags to watch for when considering hiring for your law firm.   Listen to discover the signs that indicate your firm is ready to expand and the importance of strategic planning. You’ll also learn about the hidden costs beyond salary, like taxes, benefits, and overhead, and why having savings or a line of credit is essential.  Links from the episode:    If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!

In this episode of Lawyerist Podcast, Stephanie dives into "The EOS Secret to Mastering Law Firm Challenges," featuring insights from Mike Paton, a seasoned EOS implementer. Discover how the Entrepreneurial Operating System (EOS) can revolutionize your law firm by introducing structure and accountability while maintaining your entrepreneurial spirit.   Links from the episode:    Check out CosmoLex: The best legal software for modern law firms   EOS Worldwide   Traction by Gino Wickman

In this episode of the Lawyerist Podcast, Stephanie Everett and Law Firm GC founder Jonathan Hawkins dive into essential lawyer protections that every law firm needs to avoid common legal pitfalls. Jonathan shares expert advice to safeguard your practice from client, staff, and third-party risks. Discover how to draft solid retainer agreements, ensure adequate insurance coverage, and implement robust conflict processes and cybersecurity measures. These strategies are crucial for any law firm aiming to thrive. Plus, learn about the importance of written policies and wellness support for attorneys.  Links from the episode:   Golden Rules Retainer Agreements  Subscribe to our Youtube channel   If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!

In this episode of Lawyerist Podcast, explore the critical truth about lawyer self-care with Zack and Leticia DeSuze. Discover how neglecting holistic self-care can lead to suffering, as they redefine success by prioritizing physical, mental, emotional, social, and financial well-being.   Leticia first talks about the importance of setting boundaries and the misconception that self-care is selfish. Listen and learn why self-care should be a fundamental part of your law firm business plan.   Grow your firm by understanding the balance between personal well-being and professional success.   Become a part of the Lawyerist community to access insights and resources that will help you organize your practice and become more agile and productive.   Take the Small Firm Scorecard to evaluate your current practices.    Links from the episode:   Subscribe to the Lawyerist Youtube Channel

In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he’s expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream.   Learn about Jordan’s innovative plans for an online course and get tips on turning your legal skills into profit. This must-listen episode is perfect for law firm owners looking to diversify their income and boost their practice.  Links from the episode:    Get a free Marketing Plan Template from Spotlight Branding!   Check out Jordan's Book: Try Your Own Case     If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!

Stories are powerful—not just in the courtroom, but in business, with your team, and your life. And, yet, telling a great story is hard!   Stephanie chats with Kate Tellers, senior director and a host of the Peabody Award winning Moth Radio Hour and co-author of How To Tell a Story, about bringing our stories to life.   Links from the episode:   The Moth    If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!