How Tesla Became the Elon Musk Co.

In October 2022, Elon Musk made the world’s most expensive impulse purchase. His reasons for buying Twitter were murky at best, but in the story he tells now, he’s saving civilization. In the final episode of this season, we look at Twitter today, inside Elon’s fantasy. What happens when the world’s richest man buys the global town square - and announces that we are doing it all wrong? Hosted by Peter Kafka (@pkafka) Follow Land of the Giants on your favorite podcast app to get future seasons Follow @voxdotcom for more coverage of X/Twitter and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices

Twitter employees had always imagined the platform would be used for social good. Their idea was that free expression on the internet would lead to good things. But after the 2016 U.S. election, that notion would be put under stress. And Twitter would have to grapple with the question: what happens when its powerful superuser - who also happens to be the most powerful person in the world - creates havoc on the platform? Hosted by Peter Kafka (@pkafka) Be the first to hear next week's episode by following Land of the Giants on your favorite podcast app Follow @voxdotcom for more coverage of X/Twitter and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices

Twitter was created by its users, who invented features like the retweet and hashtag. These features helped create vibrant communities like Black Twitter and Comedy Twitter, but eventually, some groups exploited Twitter’s virality in order to intimidate and harass others online. In this episode: how Twitter became the best and worst place on the internet. EDITOR'S NOTE: This episode contains descriptions of sexual harassment and of graphic threats of violence. This section begins 9 minutes after the midroll break and lasts for about 5 minutes, or approximately 35:30 through 41:20. This episode hosted by Peter Kafka (@pkafka) and Lauren Goode (@laurengoode) Be the first to hear next week's episode by following Land of the Giants on your favorite podcast app Follow @voxdotcom for more coverage of X/Twitter and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices

Twitter began life as an accident. In the beginning, even its founders weren’t sure what it was: the internet’s town square, a real-time information source, or the next Facebook, maybe? Twitter's power has always been misunderstood -- by its leaders, by its users, and lately, by the world's richest person. Hosted by Peter Kafka (@pkafka) Be the first to hear next week's episode by following Land of the Giants on your favorite podcast app Follow @voxdotcom for more coverage of X/Twitter and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices

A year ago, in what was essentially the world’s most expensive impulse purchase, Elon Musk bought Twitter. That made him Twitter’s most important user. But he’s certainly not the only one to fall for its spell - a spell that promises attention, connection, and power. This season will explore why Twitter’s cultural and political influence far exceeds its size, and how its biggest users shaped it, for better and worse. Hosted by Vox senior correspondent Peter Kafka. Episodes drop every Wednesday beginning October 25th.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tesla has spurred the EV revolution around the world, most notably in China. So why is the US so far behind on EV adoption, when it's the birthplace of Tesla? What went wrong here? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Seven years ago, Elon Musk stood on stage and said he “would consider autonomous driving to be basically a solved problem.” He also said Teslas could “drive with greater safety than a person right now.” That statement wasn’t true. But Musk has continued making this claim. Meanwhile, several other companies have made major strides on autonomous driving. Can Tesla catch up? Learn more about your ad choices. Visit podcastchoices.com/adchoices

“Please prepare yourself for a level of intensity that is greater than anything most of you have ever experienced before,” Elon Musk once wrote in an email to employees at Tesla. The subject line, “ultra hardcore,” also operates as an edict - go hard or go anywhere else. But this “ultra hardcore” philosophy has led to injuries, scandals and lawsuits. Are the costs of “ultra hardcore” worth it? Learn more about your ad choices. Visit podcastchoices.com/adchoices

A few years ago Tesla owned roughly 80% of the EV market. But now, the company’s share is down to 60%. And some projections whittle it down even further - to just 18% - by 2026. It appears the competition has caught up… or has it? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Not many people can name the original founders of Tesla. So how did two guys who wanted to build an electric car create a company synonymous with Elon Musk? Learn more about your ad choices. Visit podcastchoices.com/adchoices