He Turns Body Heat Into Energy (Seth Casden)| Ep 295 with Seth Casden Founder of Hologenix

In this recorded episode of Founder’s Story, Aurora Winter joins Daniel Robbins to deliver a masterclass on storytelling, neuroscience, and why the right words at the right time can change the trajectory of a business, a book, or an entire career. Key Discussion Points Aurora shares the moment she realized storytelling wasn’t a “nice-to-have” but a revenue-defining skill—when seven carefully chosen words took a business from stalled to $3 million in a single week. She explains how the brain processes messages in three stages, why most founders mistakenly start with logic, and how pattern interrupts capture attention without triggering fear. The conversation explores why stories sell while data merely informs, how credibility and authority function neurologically, and why books, podcasts, and YouTube are becoming critical legacy assets as AI reshapes discovery. Aurora also dives into imposter syndrome, fame versus service, myth-busting as a messaging tool, and why practicing your message may be the highest-ROI activity a founder can do. Takeaways This episode reveals that attention isn’t disappearing—it’s becoming more selective. Founders who lead with emotion, story, and clarity outperform those who rely on features and facts. Messaging must first hook the reptilian brain, then establish social proof and authority, before delivering substance. Books function as intellectual passports that unlock stages, media, and trust. Story structure is not fluff—it is strategy. And ultimately, the most powerful messages emerge when founders shift the spotlight away from themselves and onto the people they serve. Closing Thoughts Aurora Winter reminds us that businesses don’t fail because ideas are weak—they fail because the message never lands. In an era where anyone can create content, the founders who win will be the ones who choose their words with intention, practice relentlessly, and understand that a single message can quietly change everything. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth Casden joins Founder’s Story to explain how Hologenix is delivering health and wellness through everyday textiles, why infrared science took years to gain acceptance, and how building a meaningful company requires patience, humility, and a long-term mindset. Key Discussion Points Seth explains how CELLiant technology captures the body’s natural heat and converts it into infrared energy that re-enters the body to improve circulation and recovery. He walks through the early skepticism around infrared and photobiomodulation, why scientific validation mattered more than hype, and how adoption accelerated as biohacking and longevity gained mainstream attention. The conversation also explores Seth’s personal experiences using the technology for injury recovery, sleep improvement, and even animal health—highlighting the absence of placebo effects. On the business side, Seth shares why Hologenix shifted from pure licensing to direct-to-consumer, the importance of controlling the narrative, and the leadership lessons learned from building multiple companies over decades. Takeaways This episode reinforces that real wellness breakthroughs often come from applying science quietly and consistently rather than chasing trends. Seth emphasizes that success in entrepreneurship is less about avoiding failure and more about maintaining perspective, resilience, and integrity. Separating personal identity from business outcomes allows founders to endure setbacks without losing momentum. The future of health, Seth argues, lies in integrating wellness into daily life seamlessly—without requiring people to change who they are or how they live. Closing Thoughts Seth Casden’s journey shows that longevity—both personal and professional—is built through patience, curiosity, and commitment to real value. As wellness technology evolves, the most powerful innovations may be the ones working invisibly in the background, improving lives while people sleep, move, and live their everyday routines. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amanda Marino shares her journey from child runway model and hip hop music video dancer to addiction, recovery, and ultimately founding Next Level Recovery Associates, a global concierge recovery service helping individuals and families navigate addiction, mental health, and trauma with privacy and care. Key Discussion Points Amanda Marino reflects on the contrast between early fame in the entertainment industry and the darker realities that followed, including sexualization, childhood trauma, and substance abuse. She shares how becoming a mother forced her to confront addiction, sobriety, and the identity shift that came with recovery, grief, and physical changes. The conversation explores her transition from performer to recovery professional, including her work on Intervention and why authenticity and boundaries matter when helping people in crisis. Amanda also explains how COVID accelerated both mental health challenges globally and the growth of Next Level Recovery Associates, built on customized, private, and service-driven care. Takeaways Amanda’s story shows that recovery is not a straight line and success without healing is unsustainable. True resilience comes from sitting with pain rather than bypassing it. Entrepreneurship, especially in service-based businesses, thrives when it solves a real and urgent need rather than a personal desire. Healing personal trauma can unlock the ability to help others at scale, and legacy is built not through fame but through integrity, presence, and impact on family and community. Closing Thoughts This episode is a reminder that transformation doesn’t erase the past. It integrates it. Amanda Marino’s journey proves that when healing becomes the mission, business success can follow in ways that are deeper, more meaningful, and far more enduring than fame alone. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Devain Doolaramani shares how Friends In Reality evolved into a next-generation digital talent management company, representing elite creators like Brooke Monk while helping creators transition from brand deals to long-term, scalable businesses. Drawing from years inside the creator economy, he explains why digital creators have replaced traditional celebrities in the eyes of younger audiences and how that shift is reshaping marketing, commerce, and influence. Key Discussion Points Devane breaks down how celebrity has shifted from red carpets to phone screens, explaining why Gen Z recognizes TikTokers and YouTubers more than traditional actors. He shares why creators don’t need massive followings to launch successful products—only a deeply connected core audience—and why trust is built through engagement, not fame. The conversation explores the two-year process of building Brooke Monk’s upcoming product, emphasizing quality, storytelling, and patience over rushed launches. Devane also reveals how creators should think like operators, not influencers, expanding beyond platforms into real businesses. He closes by explaining why LinkedIn has become an unexpected but powerful channel for creators to build credibility, partnerships, and long-term value. Takeaways Creators are businesses, not just personalities. Trust and community drive sales more than audience size. The best creator brands come from products creators genuinely use. Digital talent has surpassed traditional celebrities in influence for younger generations. Long-term success comes from thinking beyond platforms and building real companies. Closing Thoughts This episode highlights a quiet but massive shift happening in real time: creators are no longer just marketing tools—they’re founders, operators, and brand builders. As Devane shows, the future belongs to those who treat influence as infrastructure, not attention, and who build with intention rather than chasing quick wins. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Founder’s Story, Daniel sits down with Stanford’s Dr. David Spiegel to unpack hypnosis with a level of clarity most people have never heard. Dr. Spiegel explains why hypnosis is not a loss of control, but an increase in control, and walks through the three core components that make it work. They explore how hypnosis differs from meditation, how it can help with stress and insomnia in real time, and the brain science that shows what changes during hypnosis. Dr. Spiegel also shares the origin story that made him commit his career to hypnosis, including a first patient experience that worked so fast it shocked an entire hospital. Key Discussion Points: Daniel and Dr. Spiegel unpack the biggest misconception about hypnosis, explaining why it is not a loss of control but a way to enhance it through focused attention, dissociation, and the ability to try being different. Dr. Spiegel contrasts hypnosis with meditation, highlighting why hypnosis works faster for people with racing minds and high stress. They explore how hypnosis can help break habits by focusing on what you are for rather than what you are fighting against, including real-world examples with smoking, stress, and eating behaviors. The conversation also dives into sleep, showing how calming the body first can quiet the mind and interrupt anxiety loops. Dr. Spiegel closes by explaining the brain science behind hypnosis, including how it turns down the internal alarm system and restores a sense of control. Takeaways: Hypnosis is not mind control, it is a trainable skill for better self control. The three pillars are focused attention, dissociation from unhelpful sensations and thoughts, and the ability to try being different by quieting rigid self narratives. For habit change, focus on what you are for, not what you are against, and use intermittent positive reinforcement by making choices that create immediate self respect rather than deprivation. For stress and sleep, start from the body up, calm the fight or flight response, and create distance from your worries by placing them on an imaginary screen. Brain imaging supports these experiences by showing reduced threat signaling and increased executive control during hypnosis. Closing Thoughts: This episode reframes hypnosis as a practical tool you can use in minutes, especially when stress is peaking and your mind feels impossible to quiet. Dr. Spiegel’s approach makes the science accessible, the techniques usable, and the impact feel immediate. If you have ever struggled with sleep, anxiety, pain, or habits, this conversation offers a way to regain control using a skill your brain already has. Use code FOUNDER20 for 20% off yearly or lifetime access to Reveri https://reverihealth.app.link/founder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Founder's Story conversation, Peter Ashton breaks down the science, strategy, and soul behind Veyra—a trading platform designed to close the wealth gap by giving everyday people the same predictive tools that have been exclusive to Wall Street's elite for decades. Through personal stories of transition, loss, discovery, and a bold vision for 2026, Peter reveals why the future of trading isn't about chasing algorithms—it's about understanding the mathematical laws that govern markets. Key Discussion Points: Peter distinguishes mathematical intelligence from AI—while AI predicts based on patterns, mathematical intelligence uses unchanging laws to compress data and project market outcomes with remarkable accuracy. He discovered a NASA scientist who modified 1980s aerospace missile identification systems for trading, and after initially losing money, learned traders simply want automation or clear buy/sell signals. Veyra's unconventional structure includes 9-10 co-founders (including a CEO who raised $130 billion) united by making "the unwealthy wealthy," and six months in they've built a distribution network of 550,000 subscribers positioning them for billion-dollar valuation with just 15-20,000 customers at $499/month. Peter reveals all major financial firms still run on 1965 infrastructure, creating massive opportunity for Veyra's modern "rails" built for algorithmic trading. Takeaways: Mathematical intelligence operates on unchanging laws rather than probabilities, offering higher accuracy than pattern-based AI. The most powerful technology isn't always new—1980s NASA systems become more relevant with modern computing power. Strategic partnerships and distribution channels accelerate growth faster than traditional lead generation when targeting underserved markets. The simplest products win: complexity is the enemy of adoption when people just want clear signals or full automation. Closing Thoughts: Peter Ashton proves revolutionary disruption doesn't require brand new technology—it's about reimagining proven systems for different markets. With nine co-founders who spent careers making the rich richer now united to make the unwealthy wealthy, Veyra represents a fundamental shift toward democratized wealth-building tools. As AI competition intensifies, focusing on mathematical foundations rather than trendy algorithms may prove prescient. The question isn't whether the technology works—it's whether people will embrace institutional-level trading intelligence now available at their fingertips. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Founder’s Story conversation, John Yirku shares the realities of first responder life—the trauma that accumulates silently, the memories that haunt long after the sirens fade, and the emotional cost families often bear without ever being asked. Through personal stories, including the moment he realized he wasn’t okay, John explains why communication is the lifeline to healing and how his four-pillar system helps responders reconnect with themselves and the people they love. Key Discussion Points: John begins by breaking down the biggest misconception about first responders: the public sees the action, but never the aftermath. He explains how trauma “stacks” over years when responders refuse to talk, believing vulnerability is weakness. John reflects on the moment he drifted into a traumatic flashback while playing with his grandson—an experience that forced him to confront how trauma impacts not only responders but their families. He shares how communication with his wife, who also served, became a critical part of their healing and partnership. John outlines his four pillars—Recognize, Reach Out, Respond, Rebuild—and tells stories from the field, including saving a coworker’s life and the silence that often speaks louder than words. He also discusses why he wrote his book and why first responders must learn to say “I’m not okay” without shame. Takeaways: John’s message is clear: responding to trauma is not weakness, it’s survival. Healing begins with recognizing emotional changes, reaching out before the weight becomes unbearable, and allowing others in. Communication saves relationships, presence heals unseen wounds, and vulnerability creates connection. First responders aren’t just allowed to ask for help—they must. And the lessons apply to anyone carrying heavy emotional burdens, uniform or not. Closing Thoughts: John’s story is a powerful reminder that bravery is not just running into danger—it’s the courage to face what comes afterward. His work and his book offer a path forward for first responders and families searching for hope, connection, and understanding in the moments when the sirens finally stop. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stuart White traces We Are Our World’s origin to a powerful scene on a Hawaiian beach that reframed how he thinks about access, dignity, and everyday generosity. He explains how WAOW’s model works (discounted products + automatic donations), why trust matters (Forbes Top 100 rotation each December), and how transparent cashback and referrals can turn giving into a repeatable habit. Key Discussion Points: The spark: watching a young, wheelchair-bound child light up when he touched the ocean—and realizing many want to help but lack an easy on-ramp. Stuart connects that emotion to a practical system: shoppers buy brand-name goods at a discount; WAOW donates 5–10% of the price to the customer’s chosen charity, with no added cost to the buyer. He highlights why simplicity beats guilt and why using the Forbes Top 100 list builds credibility without forcing shoppers to research nonprofits. On the ops side, he shares brand appetite for new sales channels, the plan to expand product categories, and how WAOW’s cashback (bank transfer allowed) and referral (earn up to ~10%) mechanics keep people returning—because the more you shop, the more is donated. He reframes “greed is good” into “a side hustle with a heart”: creators and everyday buyers can earn while amplifying impact. Stuart closes with a holiday promo and a custom Founder’s Story code to reward your audience and funnel more dollars to charity. Takeaways: Impact scales when it’s frictionless: remove cost from the giver, add trust to the destination, and people will participate. Curation matters—tying donations to an authoritative list lowers decision fatigue. Transparency builds momentum (let shoppers withdraw cashback, don’t lock them in). Growth is a function of story + simplicity: make the act of giving indistinguishable from a normal purchase, and you can turn thousands of casual shoppers into a sustainable funding engine for top charities. Closing Thoughts: WAOW’s pitch is disarmingly simple: shop like normal, and money moves to causes—automatically. If more founders designed profit engines that default to giving, we’d normalize impact as part of everyday commerce, not an afterthought. Special Offer for Founder Story Listeners: Shop on We Are Our World, post about your purchase on social media, write a review, and receive a 5% Founder Story coupon code for your next order—saving you a total of 15% while supporting charity. Use this link: weareourworld.com/ref/@foundersstory1 to enter the site and ensure that you recieve the coupon! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Founder’s Story episode, Eric Bellinger dives deep into the early roots of his career, from recording voicemail songs for friends to becoming one of the most respected artists and songwriters in R&B. He shares stories from the studio, life on tour, how TikTok and AI are reshaping music, and why staying humble keeps him grounded while performing worldwide. Key Discussion Points: Eric opens up about his upbringing in church, how faith shaped his ambition, and the wild origin story of being discovered through a friend’s answering machine. He reflects on nostalgia, virality, and why artists focus too much on numbers instead of getting in front of the right person. Eric talks openly about the resurgence of R&B, his experience touring with Jagged Edge and Lloyd, and what it feels like hearing his songs played in public. He breaks down the difference between performing vs. writing hits, the global evolution of music, his creative chemistry with legends like Chris Brown, and the emotional connection with fans. He also speaks on fame, humility, the business of modern music, and how collaborations, shows, brand deals, and features create real financial freedom for artists today. Takeaways: Eric emphasizes that virality isn’t everything — one right person can change your life. He urges artists to focus on craft, ownership, and understanding their contracts. Success comes from relentless consistency, global thinking, and staying open to technology like social media and AI. He reminds creators to stay humble, be present with fans, plant seeds internationally, and take full responsibility for their careers rather than finding someone to blame. Above all, the journey is spiritual, personal, and fueled by gratitude. Closing Thoughts: Eric’s story is a reminder that roots matter, faith matters, and authenticity always wins. His perspective blends wisdom, humility, and hard-earned lessons that every artist and entrepreneur can learn from. This conversation will leave listeners inspired, nostalgic, and ready to dream bigger. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nicolas Bivero, CEO & Co-Founder of Penbrothers, breaks down the biggest misconceptions founders have about outsourcing and reveals why global teams only succeed when built with intention, clarity, and cultural intelligence. With 20+ years scaling ventures across Asia — including nearly a decade building companies for a 170-year-old Japanese multinational — Nicolas shares the hidden realities of building distributed teams, the human challenges behind remote work, and the mindset required to retain world-class talent at scale. Key Discussion Points: Nicolas explains how outsourcing has shifted from “cheap labor abroad” to a strategic superpower — but only for founders who truly understand the roles they’re hiring for and the cultural dynamics that go with them. He stresses why outsourcing fails when founders just want “a warm body,” and why clarity, structure, and expectations matter more than cost savings. Nicolas details the Hypercare Framework — bridging cultural gaps between founders and Filipino talent — and how companies collapse when they underestimate the human side of remote work. He also shares his early career story: moving to Japan for martial arts, unexpectedly joining a Japanese corporation, and being the only foreigner in the entire company with zero guidance on day one. That journey eventually brought him to the Philippines, where he discovered extraordinary untapped talent and built Penbrothers into a 5,000+ team operation. Nicolas opens up about the challenges of scaling — from lacking coworking spaces in 2014 to handling remote teams across far-flung islands — and how weak infrastructure, power outages, and typhoons create real-world obstacles most founders never plan for. Takeaways: Outsourcing only works when founders understand the role, the expected outcomes, and the cultural nuances required to onboard talent effectively. Without clarity, remote teams fail quickly. With the right partner, global hiring becomes a competitive advantage — unlocking better skills, better time-zone coverage, and a better cost structure. Nicolas emphasizes that Filipino talent is deeply underestimated globally; behind the stereotypes lies a diverse, highly educated workforce capable of powering some of the world’s fastest-growing companies. He also highlights a bigger mission: how creating meaningful, well-paid jobs in the Philippines can change entire families and communities for generations — allowing people to stay home, avoid migration, and build a life with dignity and opportunity. Closing Thoughts: Nicolas Bivero’s story is a reminder that global teams succeed not because of cost, but because of culture, clarity, and long-term commitment. Outsourcing is not a shortcut — it’s a strategy, and when done right, it transforms not only companies, but lives. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.