Media analyst Thomas Baekdal: 'News publishers must stop fighting for the scraps of ad revenue'

Shishkin plans to align diverse newsrooms and tackle the challenges of expanding into new markets with a clever internal document that brings audience and data teams on the same page

Sub-reddits, karma, AMAs and more all jargon-busted and explained how they can help your newsroom get closer to highly engaged audiences

How do you sort through murky ownership data when telling stories about vacant high street properties in Scottish cities?

The independent, co-operative local news organisation just hit its target to increase membership revenue by £60k in one year

Writing a story about a supernatural hero serving justice to those whose crimes have gone unpunished helped Leona cope with witnessing the senseless murder of her peer, Lyra McKee

"We're still here when the national media goes home, so the weight of responsibility is quite heavy"

As Google decides not to phase out third-party cookies after all, the news industry needs to reinvent its advertising model instead of competing with big tech head-on

A radical alternative to local newspapers has just launched in Suffolk: its writing is Axios-inspired, its domain names cost £25k and it has no ads, paywalls or cookies

News organisations of all sizes can dip into niche topics and tap into to specialist audiences by going direct to people’s inboxes and earbuds

It is not enough to report on what is happening with politics. Young people want actionable information delivered to schools and colleges