Podcast Industry Brief

Spotify had a big month with lot of updates and new features. They even partnered with Netflix to have exclusive video rights to Jay Shetty's On Purpose podcast. In addition, YouTube rolled out some podcast features for premium users, we found out a task force has been tasked with defining podcasts, and a new analytics tool has just launched.News Articleshttps://creators.spotify.com/resources/news/plays-analytics-updateshttps://newsroom.spotify.com/2026-05-27/podcast-clips-save-share-moments/https://variety.com/2026/digital/news/spotify-bans-ai-generated-podcasts-impersonate-verified-badges-1236752944/https://newsroom.spotify.com/2026-05-21/studio-by-spotify-labs-launch/https://variety.com/2026/digital/news/jay-shetty-on-purpose-netflix-spotify-podcast-deal-1236759705/https://www.hollywoodreporter.com/business/digital/netflix-iheartmedia-martha-stewart-kate-hudson-1236622094/https://www.hollywoodreporter.com/business/digital/siriusxm-conan-obrien-trevor-noah-podcasts-tubi-1236610492/https://blog.youtube/news-and-events/new-youtube-premium-features-podcast-fans/https://www.hollywoodreporter.com/business/digital/podcast-industry-taskforce-forms-1236606033/Resoursehttps://youtu.be/WxBIhhroe_QTool of the Month: Bumperhttps://wearebumper.comConnect with meThreads: https://www.threads.com/@thejacobgoodenInstagram: https://www.instagram.com/thejacobgooden/YouTube:https://www.youtube.com/@thejacobgoodenMy Other Podcast: Ex-Homeschoolers ClubPodcast: https://creators.spotify.com/pod/profile/exhsclub/ YouTube: @Ex-HomeschoolersClub Newsletter: https://exhsclub.beehiiv.com/Instagram: https://www.instagram.com/exhsclubTools and Services I Recommend (some of these are affiliate links)Descript: https://get.descript.com/kwut2jvywz7o Captivate: https://fas.st/t/6SePhFDC Uppbeat: https://share.uppbeat.io/luuq8fyfboom Castmagic: https://get.castmagic.io/v3lgk8p9ts49 ElevenLabs: https://try.elevenlabs.io/d4wruowv22n6Chapters00:00 Spotify News Roundup and Tools Deep Dive00:22 Analytics Updates on Spotify for Creators02:53 Spotify Rolls Out Podcast Clips Maker 03:48 Spotify Bans AI-Generated Podcasts & Adds Verification Badges04:55 Studio by Spotify Labs05:57 More Video Podcasts Are Coming To Streaming08:19 YouTube Premium Adds Podcast Features11:15 What Is A Podcast?12:34 Is Podcasting Cooked? (Resource from The Podcast Show London)13:57 Tool of the Month: Bumper15:02 Closing

In this episode of the Podcast Industry Brief, we take a look at the biggest trends shaping the future of podcasting — and one thing is becoming crystal clear: video podcasting is no longer optional for many creators.Jacob explores new research showing that 20% of global internet users are now watching video podcasts, why YouTube continues to dominate the space, and how platforms like Spotify, Apple Podcasts, Netflix, and Amazon are all racing to catch up. He also dives into the rise of AI-generated podcasts, the ethics of AI disclosure in content creation, YouTube’s push into television-style programming, and the growing battle for podcast discoverability.Plus, Jacob covers major updates from Spotify for Creators, Apple Podcasts video support, Substack’s new recording studio, and a fascinating new discovery tool called Podspun.*Articles*• https://www.thestreamingwars.tv/insights/video-podcasts-reach-20-of-internet-users-as-youtube-extends-its-engagement-lead/• https://creators.spotify.com/resources/news/expanding-video-partners-and-platforms• https://shouldidisclose.ai/about.html• https://blog.youtube/news-and-events/brandcast-2026-highlights/• https://blog.youtube/news-and-events/new-youtube-series-2026/• https://www.clawcast.dev• https://www.theverge.com/entertainment/908339/spotify-prompted-playlists-podcasts• https://variety.com/2026/digital/news/iheartmedia-siriusxm-merger-talks-azoff-apollo-advising-1236730151/• https://www.instagram.com/p/DXc4pj8D_VQ/?img_index=1&igsh=MWt0ZDkyOGU4NWd4aQ%3D%3D• https://podcasters.apple.com/partner-search• https://on.substack.com/p/introducing-the-substack-recording*Tool of the Month*• Podspun: https://podspun.com• Try my Podspun for the Ex-Homeschoolers Club: https://podspun.com/@Ex-HomeschoolersClub*Connect with me*• Threads: https://www.threads.com/@thejacobgooden• Instagram: https://www.instagram.com/thejacobgooden/• YouTube:https://www.youtube.com/@thejacobgooden• Newsletter: TBD*My Other Podcast: Ex-Homeschoolers Club*• Podcast: https://creators.spotify.com/pod/profile/exhsclub/ • YouTube:  @Ex-HomeschoolersClub  • Newsletter: https://exhsclub.beehiiv.com/• Instagram: https://www.instagram.com/exhsclub*Chapters*00:00 Podcast Industry Brief: Video Podcasting Trends00:18 Video Podcasts Reach 20% Of Internet Users 05:58 Spotify for Creators Has New Video Features 07:46 Amazon Alexa+ AI Generated Podcasts10:04 ClawCast for your AI Agent11:10 Should Podcasts Disclose Their AI Usage13:48 YouTube Brandcast17:22 Spotify Prompted Playlists19:21 Crooked Media 20:01 Apple Podcast Video Is Live20:36 Substack Recording Studio21:42 Tool of the Month: Podspun23:37 Closing

In this December 2025 brief, we're breaking down the biggest podcasting and creator economy news heading into 2026. From Netflix making aggressive moves into video podcasting to YouTube cementing itself as the new television, this episode explores how the lines between podcasts, TV, and streaming continue to blur. We also cover major updates from Apple Podcasts, Patreon, iHeartMedia, Descript, YouTube, and emerging tools shaping the future of podcast discovery and analytics.News Links Netflix x Spotify: https://www.netflix.com/tudum/articles/netflix-spotify-video-podcastsNetflix x iHeart: https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/YouTube is the New TV: https://www.nytimes.com/2025/12/23/business/media/youtube-has-a-firm-grip-on-daytime-tv.html#YouTube's Big Bets of 2025: https://blog.youtube/inside-youtube/our-big-bets-for-2025/Instagram Reels for TV launches on FireTV: https://variety.com/2025/digital/news/instagram-for-tv-reels-videos-1236609143/iHeart Radio will support rss feed video content: https://www.iheartmedia.com/press/iheartmedia-offers-creators-and-publishers-unique-new-video-podcast-platformFountain wants to change how we host our podcasts: https://blog.fountain.fm/p/video-podcastsPatreon adds public RSS Feeds: https://www.patreon.com/posts/icymi-gifting-144331198Apple Podcasts Adds Chapters: https://podcasters.apple.com/support/5482-using-chapters-on-apple-podcastsApple’s Show of the Year: The Rest Is History: https://podnews.net/press-release/apple-podcasts-the-rest-is-historyListener.com Launches Listener AI: https://news.listener.com/p/introducing-listener-ai-inventory-management-and-our-new-siteDescripts Change Log: https://www.youtube.com/watch?v=hZHysHUrtDUYouTube Launches A/B Testing: https://www.youtube.com/watch?v=jKRiib3XzooTool of the Month: https://thepodradar.comShoutout to Arielle Nissenblatt for posting about this: https://www.threads.com/@ariellethisandthat Connect with meThreads:https://www.threads.com/@thejacobgoodenInstagram: https://www.instagram.com/thejacobgooden/YouTube:https://www.youtube.com/@thejacobgoodenNewsletter: TBDChapters00:00 Huge Podcast News In December00:24 Netflix Is Making Podcasting Moves01:42 Is Everything Just TV Now?03:42 Podcast Players Get On Board with Video Podcasts05:19 Patreon Announces Public RSS Feeds05:58 Apple Podcasts Adds Chapters06:33 Listener.com Updates07:17 Descript Updates07:45 YouTube A/B Testing Is Here07:58 Tool of the Month - Pod Radar

Catch up on the latest podcast industry news! Threads introduces podcast pinning and preview features, Riverside becomes an all-in-one podcasting platform, and TikTok partners with iHeartMedia to launch a podcast network. Learn about RSS.com's new free podcast hosting for indie creators, Pocket Casts' new playlist feature, and Headliner's beta video scene editor. Stay tuned for all the exciting updates in the podcasting world!*News Links*Threads adding podcast functionality: https://www.threads.com/@threads/post/DQ7OtMeEftX?xmt=AQF06pcIMs08UvJKAMmLWWAUhFn_2ENJ0rf1i182p_wIGQ Riverside Podcast Hosting: https://riverside.com/podcast-hosting?source=hp_bannerhttps://www.threads.com/@riverside.fm?xmt=AQF0GxItjaFISyqdKafVmgX_4zKUqHR5Z4jyohnrpOb1IkYiHeartRadio and TikTok Partnership: https://newsroom.tiktok.com/iheartmedia-and-tiktok-partner-to-launch-multiplatform-partnership?lang=enRSS.com launches free podcast hosting: https://rss.com/blog/rss-com-launches-free-podcast-hosting/Pocket Casts adds playlists: https://blog.pocketcasts.com/2025/11/24/playlists-a-new-way-to-organize-your-listening/Headliner Video Scene Editor (Beta): https://www.youtube.com/watch?v=4SZYutYtG90*Connect with me*Threads: https://www.threads.com/@thejacobgoodenInstagram: https://www.instagram.com/thejacobgooden/YouTube:https://www.youtube.com/@thejacobgoodenNewsletter: TBD*Timestamps*00:00 What You Missed In Podcast News00:39 Riverside Rolls Out Podcast Hosting 01:30 TikTok Launches Podcast Network02:50 RSS.com Launches Free Local and Niche Podcast Hosting03:55 Pocket Casts Adds Playlists To Platform04:43 Headliner Video Scene Editor Beta05:15 Reach out with Podcast News