Honest Health with Jeffrey Burke

Send us Fan MailHost Jeffrey Burke interviews Rasa Kumar of Truly Indian Foods about the transformative world of the food sector within the natural products industry. Her brand Truly Indian Foods aims to bring authentic Indian food to the U.S. market. She highlighted her commitment to clean, wholesome ingredients and traditional cooking methods—working directly with local producers in India to ensure authenticity. Her father, an innovator in natural personal care, inspired her passion for health and wellness – a legacy she continues to this day. Rasa Kumar is the co-founder of Truly Indian and heads ADF Foods USA which is owned by a 4th generation Indian manufacturer. Rasa grew up in the natural products industry and has spent 30 years building brands across wellness, beauty and now food. Rasa builds those brands with love and discipline and lives and breathes the lifestyle personally. Since launching in May 2024, Truly Indian has brought clean-label, GMO free frozen and shelf-stable Indian foods, including naan, samosas, sauces and wraps, to natural and conventional grocers nationwide. The brand has earned a NEXTY Award and numerous industry recognitions and was featured in the Whole Foods Market 2027 Trends Report.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #TrulyIndianFoodsTruly Indian

Send us Fan MailHost Jeffrey Burke chats with Rachel Kilroy from Better Being about the importance of magnesium, quality manufacturing, and how to choose the right supplement for your health. They explore the science, sourcing, and testing behind high-quality magnesium products and the industry's future. Rachel Kilroy currently serves as Senior Director of Global Innovation & Product Development at Better Being Com. Her passion for integrative medicine coupled with over 25 years of experience in the natural products industry has driven successful product launches in various categories around the globe. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #BetterBeing #Magnesium #Solaray

Send us Fan MailThe Power of Demoing: A Journey with Matthew KubickJeffrey Burke interviews founder and President of Local Demo Service Matthew Kubick about the vital role of product demos in the natural foods industry. They explore how sampling builds trust, educates consumers, and drives sales, emphasizing the importance of hands-on interaction and strategic staffing. Demo build trust between the company and the consumer, and people like to do more than just read a label people want to touch they want to taste, and this is a service that allows companies to build a bridge between them and their consumersWith over a decade of experience running a demo team and a brokerage in the CPG space, Matthew and his wife Danielle launched their demo company off a prayer.They prayed to work at a farmers market both together. Within 48 hours of that prayer, sharing it with no one, they were given a farmers market business.About 6 years later,  Covid crashed their business, nearly foreclosing their house. Luckily, most of their BAs loved working for Local Demo Service, so as soon an grocery stores reopened sampling they swiftly rebuilt past 7 figures in revenue.Matthew is first a man of faith in Christ, and second a husband, father of 4, and a purveyor of sustainable foods with a mission to heal God's green earth from microtoxins.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #LocalDemoService

Send us Fan MailThe Power of Consumer Awareness! As consumers become more educated about dietary supplements, their expectations are shifting and many are now actively seeking transparency from companies, asking questions about quality, labeling, and testing. Host Jeffrey Burke, Sarah Burden, and Jennifer Greer explore the evolving landscape of health and wellness, the growing consumer awareness, and the exciting innovations shaping the industry. Sarah Burden has worked in the Natural Products Industry since 2002, moving from helping customers in the vitamin aisles in downtown Chicago, to connecting with retailers across the greater Midwest as a brand representative, to roles as National Educator for several well-known supplement brands. She's now Vice President of Sales for Radicle Science, a disruptive health tech company which provides clinical validation for dietary supplements, supports R&D of effective formulations, and provides marketing insights to brands with the mission of making truly personalized nutrition a reality for everyone. A storyteller at heart, education has always been at the heart of her work--she wants to empower everyone to make choices that will help them lead happy, healthy lives. Dr. Jennifer Greer is a licensed naturopathic doctor and educator with over 20 years of experience spanning medicine, education, and clinical administration. She specializes in translating complex science into actionable health education for diverse audiences. Jenni’s expertise spans the full product lifecycle - from new ingredient evaluation to post-market clinical integration. A champion of cross-functional collaboration, she bridges the worlds of science, sales, and marketing to drive evidence-based outcomes. She is passionate about empowering women in health sciences and fostering inclusive innovation across the wellness industry.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine 

Send us Fan MailRediscovering Propolis: Nature's Timeless Remedy! Host Jeffrey Burke welcomes long-time friend Mark Kaylor to explore the fascinating world of propolis, a natural bee product with centuries of medicinal use. They discuss its history, benefits, extraction methods, and how it can support immune health and wound healing. Mark Kaylor was in the middle of a PhD in Sociology when a part-time job in a health food store changed the direction of his life. Nearly five decades later, he has explored healing traditions from a Cherokee reservation to the Amazon rainforest to the mountains of Chins, bringing traditional medicine and modern science into the same conversation.A turning point came during a lecture on holistic cancer care when a woman in the audience asked him, "What should I buy?" She was facing serious illness, and he was standing in a store full of products. Mark walked away from his job.That question became the Radiant Health Project, a not-for-profit health education platform that sells nothing and tells you when the evidence is thin. Mark is its founder, and he co-hosts the Radiant Health Project podcast with Miko Moon.His idea of the Radiant Health Project is simple: Becoming more fully alive!#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #Propolis #RadiantHealthProject

Send us Fan MailThe Evolving Landscape of Gut Health! Gut health is more than just a trend; it’s a crucial aspect of overall wellness that affects nearly everyone, regardless of age. In this week’s episode of the Honest Health Podcast, host Jeffrey Burke engages with Alison Arendt to dive deep into the evolving understanding of gut health and its far-reaching implications. Alison Arendt has worked in the Natural Products Industry for over 20 years.  She started learning about and selling supplements at 16 when she got her first job ever at Wild Oats Market. In 2008 she started running her family owned health food store "Mother Nature's Health Market" in Liberty Missouri and eventually went on to be a sales rep for many brands including Barleans, Gaia, Garden of Life, and Solgar.  After the Nestle acquisition of Solgar, Alison transitioned over to the Supply Side selling raw materials for Arjuna Natural.  She is currently a member of WIN, Women in Nutraceuticals, and enjoys experimenting with making industry related content about supplement trends.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #GutHealth

Send us Fan MailRedd Remedies: Bridging the Health Gap! Host Jeffrey Burke sits down with Dan Chapman, founder of Redd Remedies, and formulator Stacey Littlefield. Together, they delve into the importance of nutritional supplementation and the compelling story behind Redd Remedies — a company dedicated to making health accessible through condition-specific formulas. Dan is a leading voice for natural remedies, and a go-to media expert on herbs, supplements, and healthy eating to live a healthy and balanced life. He appears regularly on health and wellness media and in natural supplement publications and podcasts. His expertise, experience, and genuine passion to create lasting solutions comes together from a strong desire to move from health struggles to healthy living. After graduating from Trinity Christian College with a B.S. in Business Management, Dan returned to Sunrise, bringing his passion for healthy living. At Sunrise, he pursued his fascination with the healing power of herbs, and his belief in the importance of successful local businesses supporting their local community. After expanding to three locations and seeing a need on his shelves for some specific nutritional products to better serve his customers, Dan noticed gaps in the supplement industry where no effective solutions were available for customers, or where they would have to take so many different supplements that it became cost prohibitive and difficult to manage. That led him on a quest to create solutions his customers were seeking. Today, Sunrise Health Foods has grown to 5 locations.Dan expanded his focus on improving the lives of others by launching Redd Remedies. He recognized early on that true health goes beyond what any supplement company has to offer, which is why he chose to work in the natural health and nutrition industry. Through the fusion of wholesome clean food, targeted high quality supplements, and qualified doctors with expertise in natural medicine, Dan helps address health from a whole body perspective. Dan has become a leading voice as an advocate for a holistic approach to wellness. Following Dan’s formulation process, Redd Remedies Master Herbalist crafts natural solutions for life’s challenges – physical and emotional. Today, with nationwide distribution, Redd Remedies® holds true to its pledge to provide customers with only the highest quality natural health solutions.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #ReddRemedies

Send us Fan MailExploring the Rise of Medicinal Mushrooms with Dr. Anna Sitkoff! Host Jeffrey Burke interviews famed Medicinal Mushroom Expert, Educator, and writer Dr. Anna Sitkoff about the rising popularity of medicinal mushrooms, their health benefits, and how they can be integrated into holistic health practices. They explore the science, practical applications, and future potential of micromedicine. Dr. Anna Sitkoff is a licensed naturopathic doctor and medicinal mushroom educator with over a decade of experience, blending clinical practice with laboratory research and hands-on knowledge.  Anna’s extensive clinical experience, combined with her commitment to educating practitioners, patients and the general public on the therapeutic benefits of mushrooms, has earned her recognition as a leading expert in the field. She is the chief science officer and co-founder of Lucidum Medicinals, author of the Medicinal Mushrooms chapter in The Textbook of Natural Medicine, has published research in the Journal of Immunology,  is a member of The North American Mycological Associations Medicinal Mushroom Committee and is on the Scientific Advisory Board for nammex.Anna's experience as an herbalist, wildcrafter, formulator and primary care physician gives a rare holistic perspective on the use of medicinal mushrooms.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #Mushrooms

Send us Fan MailNavigating Change in the Supplement Industry with Mariano Cruz! Host Jeffrey Burke interviews the always informative, always entertaining Mariano Cruz, director of sales for Irwin Naturals, about the evolution of the natural products industry, the importance of education, and the future of health and wellness. They explore how technology, consumer knowledge, and industry passion shape the field. Mariano Cruz is a Director Of Sales with expertise in strategic planning, and 15 years of experience in the natural products in industry. Well versed at counseling and coordinating sales teams. to promote success and productivity.Mariano split his time between remote work and in the field sales, Training, education, and retail employee support.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #IrwinNaturals, #Fitlife

Send us Fan MailComprehensive Wellness; Guided by Plants; Rooted in Nature!Host Jeffrey Burke interviews Certified Medical Herbalist and dedicated natural products leader Amber White to explore her journey into the industry, her perspectives on natural health, and the evolving landscape of herbalism and integrative medicine. They explore the dynamic interplay between traditional medicine and natural health practices, the evolution of the wellness industry, and the importance of collaboration between healthcare practitioners.Amber Lianne White, CMH, is a Certified Medical Herbalist and dedicated natural products leader with nearly two decades of experience spanning retail aisles, brand operations, and wholesale leadership. With roots that run deep in both traditional botanical wisdom and practical industry operations, Amber has spent her career protecting the space where plant medicine and everyday consumers meet. She is passionate about radical transparency, championing clean and ethical sourcing, and keeping the heart, honesty, and botanical integrity alive in the natural products movement.#Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #WholeFoodsMagazine #AmberLianneWhite