In this episode I share my conversation with Monica Kovach, former Art Therapist and Counselor turned Web Designer. Monica shares why a website is so important when it comes to marketing, what our websites communicate to clients, how we can incorporate our personality into our branding, and offers some tangible branding and design tips for therapists. No matter what stage of branding or web design you're in, you'll find great takeaways in this episode. You can connect with Monica at @holdspacecreative and https://www.holdspacecreative.com/.
I'm excited to announce the doors to my digital courses will be opening this month! On January 26th, 2021 Modern Therapist Academy, Podcasting for Therapists and my brand new Established Therapist Toolkit will be open for enrollment. The Established Therapist Toolkit will be all things branding, marketing and diversifying your income for the established therapist. Click here to join the wait-list or visit https://cassidyfreitas.mykajabi.com/
More episodes from "Holding Space For Therapists"
Embracing Therapreneurship and Diversifying your Income Along the Way with Dr. Christie Kederian
43:41In today's episode we are exploring ways that YOU, as a therapist, can begin to embrace that inner entrepreneur. I've invited Dr. Christie Kederian onto the podcast to share how you can begin to develop your "CEO-rientation" as a "therapreneur" as well as creative ways that a therapist can begin to create passive forms of income. Dr. Kederian is a nationally renowed relationship expert, radio host, and has been a featured expert in ABC, NBC, KTLA, the Wall Street Journal, Los Angeles Times, Cosmopolitan and many more. She is also a professional speaker and provides trainings with the California Association of Marriage and Family Therapists. You can follow along Dr. Kederian's journey here! - Ready to craft the private practice of your dreams? My Crafted Practice courses are open for enrollment September 28th-October 5th 2021! Those who enroll on the 28th will gain access to our Social Media Support Session and those who enroll anytime before October 5th will receive access to the workshop on how to host live workshops as a therapist. You can learn more and here: https://courses.drcassidymft.com/
Podcast Appearances: Your New Marketing Super Power Tool with Dr. Michaela Buccianeri
53:55Have you been wondering how you could become a guest on a podcast as a therapist? Occasionally, someone might come to you directly and ASK, but other times you might need to pitch yourself as a potential guest. If that feels a bit scary and you're a bit unsure of where to even start, this is the episode for you! Today I'm joined by licensed psychologist and copy coach, Dr. Michaela Buccianeri, and we are talking about pitching yourself to be a guest on a podcast! We talk about why therapists make incredible podcasts guests, some reasons that being a podcast guest might be a great marketing tool or meaningful experience for you, we offer some tangible tips on how to pitch yourself and tips and tools you'll need for that FIRST episode! Want to download Dr. Michaela's free podcast guest prep training or access some of her other resources? Click here: https://www.drmichaela.com/cassidy --- Ready to start your own podcast? My Crafted Practice courses (including my Podcasting for Therapists course) open for enrollment September 28th-October 5th! My Podcasting for Therapists course is a mini, but comprehensive course that walks you through everything you need to do to start your own podcast! Those who enroll in the Crafted Practice or Established Therapist Toolkit course on the 28th will gain access to our Social Media Support Session and those who enroll anytime before October 5th will receive access to the workshop on how to host live workshops as a therapist! You can learn more and join the wait-list here: https://cassidyfreitas.mykajabi.com/
Managing Money with Therapist & Money Coach Linzy Bonham
46:29If you've ever felt overwhelmed by money management as a therapist, today's episode is for you! It's understandable. There's all the nitty gritty logistics of managing money like preparing for taxes, budgeting, opening a business bank account, and tracking your expenses. There's also all the emotions and experiences we have related to money that impact the way that we may run our businesses and manage our money as therapists. In today's episode I am joined by therapist turned money coach, Linzy Bonham of @moneynutsandbolts. What I really appreciate about this episode is not only how Linzy demystifies and simplifies a lot of the money management logistics for therapists, but also for how validating Linzy is of all the different emotions and experiences therapists often have when it comes to money. In this episode Linzy drops several tangible tips to help you manage your money as a therapist and we cover the different mindset blocks that therapists often experience when it comes to money. I hope you gain as much from the conversation as I did! If you would like to learn more about Linzy and access her free resources you can do so here: http://moneynutsandbolts.com/links/ You also can check out the taxes workshop Linzy mentions by clicking here: https://taxworkshop.moneyskillsfortherapists.com/ --- My Crafted Practice courses open for enrollment September 28th-October 5th! Those who enroll on the 28th will gain access to our Social Media Support Session and those who enroll anytime before October 5th will receive access to the workshop on how to host live workshops as a therapist! You can learn more and join the wait-list here: https://cassidyfreitas.mykajabi.com/
Maternity Leave and Private Practice with Mary Bech Somich
45:55In this episode I am joined by fellow private practice owner and new mama, Mary Beth Somich from @yourjourneythrough! Mary Beth just recently had her first baby and today we're talking about her transition into motherhood as a business owner and therapist. We explore how she disclosed her pregnancy with clients, how she prepared for maternity leave as a private practice owner, and the logistical and emotional transition back to work after baby. Mary Beth and I share some of our personal experiences with maternity leave as therapists and we both offer our own tangible tips for anyone else who is preparing to do the same or in the thick of it. This episode is a combination of two of the things I am most passionate about (supporting mamas and supporting therapists) and I hope you enjoy the conversation as much as I did. To learn more from Mary Beth and access her resources you can visit her Instagram at @yourjourneythrough.
Setting Your Fee with Josie Rosario, LMSW
52:21For many therapists in private practice, we start setting our fee based on outside data...what are other therapists charging in my area?? Or, what are clients going to be willing to pay for my services?? While this information can be helpful, we also have to be able to first and foremost look INWARD when setting our fee. We need to determine our own needs, the needs of our business, and to consider the incredible value that we bring to our client's lives. I am so excited to share this conversation I had with fellow therapist, Josie Rosario. Josie is a LMSW and business coach and we are exploring some things you want to consider when setting your fee in private practice. We also talk about different business models and how to know whether things like sliding scale or accepting insurance is the right fit for you and your business. We also explore how to remain accessible while also having a healthy and thriving business. You can learn more about Josie and access her resources at @thehealingstrategy and @josierosarionyc -- Looking for more guidance in starting or growing your private practice? The doors for enrollment to my therapist digital courses close THIS FRIDAY, May 28th @ 4 p.m. PST! If you're already established in private practice and looking to diversify your income, be sure to check out The Established Therapist Toolkit and Podcasting for Therapists! You can learn more and enroll by clicking here: https://cassidyfreitas.mykajabi.com/
Perfectionism and Private Practice with Dr. Jen Douglas
54:16...any other recovering perfectionists here? I know I am! Perfectionism has had a way of coming up in many different aspects of my life...education, motherhood, etc. But, I have also found it to be incredibly prevalent when it comes to my work as a therapist and my life as an entrepreneur. As we know, our work as therapists can be incredibly nuanced, ambiguous at times, and messy. These are all things that our friend Perfectionism is not too fond of. Perfectionism wants to find control. It wants things to feel linear. And, our inner perfectionist wants that gold star at the end of a good session with a client. But unfortunately, that often isn't how it works in our field or in entrepreneurship. That's why this week I'm having Dr. Jen Douglas come onto the podcast to talk about how we can create a new relationship with perfectionism. In this episode we talk about the impact of perfectionism as therapists and business owners. We talk about the impact of comparison and the curated highlight reel on social media. And, Dr. Jen shares with us ways in which we can better connect with our true values, how we can embrace our imperfection, and how we can use perfectionism to help us identify what is really important to us. You can learn more about Dr. Jen and utilize her resources at her Instagram account @drjensf! ---- is perfectionism holding you back and making you feel stuck when it comes to starting or growing your private practice? This week I am opening the doors to my three therapist courses! Each of these courses offers you a comprehensive roadmap to building or growing your private practice (or, starting a podcast!) in a way that prioritizes your unique values and goals. The doors open TODAY, May 19th so click here to learn more and join the community: https://cassidyfreitas.mykajabi.com/
Imposter Syndrome with Dr. Kelly Vincent
54:12Imposter Syndrome is bound to come up at different stages of our careers as therapists. It definitely has a tendency to come up when we're new therapists and just starting out, but these feelings and fears can show up even further down the road. Maybe you're starting your private practice or maybe you're creating a brand new offering...anytime we're feeling new and inexperienced with something, in comes our friend Imposter Syndrome. There's no one else I would love to explore this topic with more than Dr. Kelly Vincent. Kelly is a licensed psychologist and the creator on her popular Instagram account, @dr.kellyvincent, where she focuses a lot of her content and psychoeducation on Imposter Syndrome. In this episode we explore the origins of imposter syndrome and what impact it can have on therapists throughout their careers. In addition, Kelly shares tips and ways in which we can reframe and form a different relationship with imposter syndrome. You can learn more about Kelly at her website: http://drkellyvincent.com/ ---- Looking for a roadmap to help ease some of the anxiety and imposter syndrome when it comes to starting or growing your private practice? My three therapist e-courses will be opening up for enrollment on May 19th @ 9 a.m. PST! These courses include The Crafted Practice, The Established Therapist Toolkit, and Podcasting for Therapists! You can learn more and join the wait-list here: https://cassidyfreitas.mykajabi.com/
Money Mindset Blocks with Lindsay Bryan-Podvin, LMSW, Financial Therapist
45:22Do you struggle with your mindset around money as a therapist? Do you find it hard to feel confident in your rates and financial management of your practice? If so, this episode will be for you! Each of us has a story and a history when it comes to our relationship with money. We see this often with our clients, but we tend to underestimate just how much our own relationship with money can impact our lives as therapists, humans, and business owners. This week I am excited to welcome Lindsay Bryan-Podvin onto the podcast. Lindsay is an LMSW and Financial Therapist. Together we explore the different myths and messages therapists receive and internalize about money, how we can honor our financial needs as humans and business owners while still remaining accessible, and Lindsay offers tangible tips on how to ensure your finances reflect the type of life you want to have with your private practice. You can learn more about Lindsay by visiting her Instagram profile @mindmoneybalance with links to her website and podcast!
Protecting Your Private Practice Business with Attorney Kate Santon
46:20In this episode I am joined by my attorney Kate Santon! In our conversation we talk about the important steps you can take as a business owner to protect your business. This can be scary and overwhelming since many therapists did not learn any of this in school, but I'm hoping this episode will help you feel more confident when it comes to protecting your business. To learn more about Kate you can visit http://www.sgclegal.com/ or contact her at [email protected] or via phone at (949) 396-1040. Also, as a heads up: on January 26th, 2021 8:00 a.m. PST, the doors to my digital courses will be OPEN! I'll be randomly selecting one of the first 20 members to enroll in any one of the courses for a a one hour 1:1 coaching session with me. You can visit https://cassidyfreitas.mykajabi.com/ to join the wait-list!
Branding and Website Design for Therapists with Monica Kovach
46:07In this episode I share my conversation with Monica Kovach, former Art Therapist and Counselor turned Web Designer. Monica shares why a website is so important when it comes to marketing, what our websites communicate to clients, how we can incorporate our personality into our branding, and offers some tangible branding and design tips for therapists. No matter what stage of branding or web design you're in, you'll find great takeaways in this episode. You can connect with Monica at @holdspacecreative and https://www.holdspacecreative.com/. I'm excited to announce the doors to my digital courses will be opening this month! On January 26th, 2021 Modern Therapist Academy, Podcasting for Therapists and my brand new Established Therapist Toolkit will be open for enrollment. The Established Therapist Toolkit will be all things branding, marketing and diversifying your income for the established therapist. Click here to join the wait-list or visit https://cassidyfreitas.mykajabi.com/