HAVE YOU MET BEHAVIORAL ECONOMICS podcast

HAVE YOU MET BEHAVIORAL ECONOMICS

Pedro Schreier

Ever wondered why your customers do the bizarre things they do?

Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?

Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!

Enter the world of Behavioral Economics: where psychology meets dollars and sense.

10 Episodes